By now, it’s clear: Reviews and testimonials are extremely important for wedding and event professionals. Your WeddingWire Storefront already features your reviews prominently to help engaged couples evaluate whether or not your business is a good fit, but it’s important to extend those reviews beyond your Storefront to feature them on your website, blog or other branded online sites.
We offer awards for the quantity and quality of your reviews through annual programs like the WeddingWire Couples’ Choice Awards® and WeddingWire Rated, which both include badges you can proudly display on your website. In addition, premium WeddingWire members can highlight one review to be featured at the top of their reviews on their Storefront, but you may have a ton of great reviews that you want to show the world! If you want to start displaying your reviews in other places online, use these best practices to get started.
- Select reviews from customers who best represent your ideal prospect. You know your ideal customer: that bride or groom who loves your services and sees the value in your expertise without having to negotiate. Those customers are often the easiest to please and would therefore be more likely to write you a stellar review. Put your best foot forward by featuring this type of review!
- Select reviews that include specific details about your service. Reviews that detail how nice or professional you are can still be valuable, but when featuring reviews on your website or blog it’s important to select those reviews that go into specific detail about your business. This gives web visitors and prospects a better idea of what to expect, and lends more credibility to the reviewer.
- Feature several short reviews instead of a few long ones. If you have limited space, it’s best to display several shorter reviews instead of one or two long reviews. Short reviews will make it easy for those who like to skim through the list, and featuring reviews from multiple clients shows that your business is able to satisfy a variety of clients with different needs and budgets.
- …But don’t be afraid of long reviews. If you’re featuring reviews on multiple pages of your website or blog, you can leverage one or two longer reviews on each page. For example, if you have separate pages for your DJ services and lighting and décor services, feature a review that mentions specific details about your DJ services on the DJ page and a review that mentions specific details about your lighting and décor services on the lighting page.
- Include names, titles and locations when possible. While reviews you receive on WeddingWire may not include the full name of the reviewer depending on his or her privacy settings, that doesn’t mean your business can’t use names if you have permission from the client. If you have a good relationship with the client, feel free to reach out for approval on using more details about them on your website.
- Feature the reviewer’s head shot. When you reach out to your client for permission to use more identifying information to accompany the review, why not ask for a recent head shot? Visual confirmation that the reviewer is a real person can be extremely powerful when combined with an already favorable review.
- Don’t forget the quotation marks! This may seem silly, but quotation marks are a huge visual indicator that the review is unedited and straight from the reviewer. Forgetting to include them may indicate to visitors and prospects that you’ve made edits or changed the review in some way. Always include quotation marks to ensure readers know that the review is a direct quote.
- Be consistent in formatting. Though you should never edit a review, you can make sure that the name, title, location and/or headshot formatting is consistent across all the reviews you display. Also think about the styling of the review – you can use big block quotation marks or italic text to distinguish the review from the rest of the page. However you choose to style your reviews, keep it consistent so that the reader can easily follow and understand what the reviews say about your business.
Displaying your WeddingWire reviews on your website or blog is a great step towards using what your customers say as part of your sales process to help manage your online reputation! These best practices will help your business convince more visitors that your business is the right choice boost conversion rates on your contact forms.
Don’t have that perfect review yet? Keep collecting reviews! Start here.