» Relationship Building Goals for the New Year

Brandi Potter Photography

It’s that time of the year where resolutions are no longer just distant ideas — now it’s time to put them in motion! Just as client relationships and experiences are supremely important to your business’s success, creative partners also play a large part. Increasing engagement with your fellow industry pros is the perfect way to shine a spotlight on your devotion to growth in 2019.

Strengthen relationships

This might be a no-brainer (and we’re all guilty of occasionally getting too wrapped up in our work to check in with those closest to us!), but it really is a crucial pillar in maintaining those creative partner ties.

Don’t stress yourself out about extending a grand gesture! The smallest details can really mean the most, in this case. Keep up with their recent accolades and send them a congratulatory email, or plan a get-together the next time you attend the same conference. Celebrating anniversaries and birthdays means just as much. Being present in their lives and setting a goal to be more communicative is always a step in the right direction, and they’ll start noticing.

Ask for feedback

Being vulnerable and opening yourself up to criticism is difficult, but I’ve found that it’s incredibly useful to know what your strengths and weaknesses are if you’re serious about excelling in both business and relationships. Client feedback is wonderful, but asking for the opinion of your creative peers may be most helpful when it’s coming from an insider’s point of view.

Asking for feedback not only shows that you’re interested in evolving as a wedding professional, but it shows that you care about how you’re viewed in the industry. Back when I was new to the wedding world, I had no idea what I was doing when it came to networking events. I met one of the top caterers in town and asked for honest advice, and she was quick to audit a few things that I wasn’t even aware of — right down to the baseball cap I shouldn’t have been wearing to networking events! After that, I really took her advice to heart and we became close partners in the business.

Increase your participation and maximize attendance

If you’ve been lacking a bit in industry event attendance, this is your opportunity to make up for lost time. Networking and educational events are your key to success in the new year, even when your schedule seems jam-packed. It can be hard to break away from the day-to-day, but participating in these events will benefit you in the long run as a way to connect with creative partners and lend your expertise.

Scope out associations you can join, submit yourself to speak at conferences, and print off some new business cards to hand out when you attend. You never know who will be the next big connection, or who could be a mutually beneficial referral to clients.

Our industry peers keep us in business and they keep us grounded. You want to be remembered as the professional that supports others and goes the extra mile, in whatever capacity that means for you. Putting in a little extra effort into the simplest tasks or exchanges will leave a lasting imprint!

 

Kevin Dennis is the editor of WeddingIQ and the owner of Fantasy Sound Event Services, a full-service event company based in Livermore, California. Dennis is the past president for Silicon Valley NACE, and national vice president for WIPA.