» How to Stand Out in a Competitive Market

Yesterday, our monthly educational webinar focused on how to close the sale and stand out in a competitive market! WeddingWire Education Guru, Alan Berg, presented top tips to effectively sell your business, and ultimately close the deal! Each one hour webinar for premium WeddingWire Pros is designed to inform you about the latest industry tips, and give you the tools and education you need to Power Your Business.

As wedding and event Pros, too often we do not correctly value, sell and close the deal – and end up losing out on business to the competition. In this webinar, Alan shared recent findings from a sales survey on how wedding and event Pros sell their services, how long they have been in business, how they feel about the sales process, and more. Additionally, Alan shared how to identify your brand, honest closing techniques and even how to deal with common objections.

Check out some interesting take aways from this month’s webinar:

  • Of respondents to Alan’s recent sales survey, pver 40% of Pros indicated that 75-90 percent of their business came from weddings
  • Over 50 percent of survey takers had been selling their current product or service for up to 10 years
  • Over 60 percent of survey takers indicted they do like the sales process
  • Sales is all about asking lots of better, open-ended questions
  • It is important to make your client feel like it is “all about them”
  • The #1 skill you need to close more sales is to listen
  • It is important to remember that being the best value does not mean having the lowest price

All of our past webinars are available in our Education Center for upgraded Pros, and stay tuned for information on next month’s webinar discussing the latest in new technologies!