Imagine this: A couple planning their wedding heads to your website after finding you on WeddingWire. They want to learn more about you, but aren’t quite ready to contact you for a quote yet, so they sign up for your email list. Minutes later, they get an email welcoming them to your list and introducing your business. They then receive various emails from you over the next 10 days that eventually persuade them to reach out for a quote.
The best part? You can make all of this happen on autopilot. With an email marketing system like ActiveCampaign or MailerLite, you can set up emails that will automatically be sent to new subscribers. Here’s a brief tutorial on how to set it up in most email tools:
1. Create a form that requires a first name and email, and embed the form on your website.
2. Click on Automations and start creating your automated sequence.
3. Start with a trigger. Set the trigger to be activated when someone fills out your form that you just created.
4. Add a step to send your next email, and create your email.
5. Add a step with the setting to wait 1-2 days.
6. Repeat step 4 and 5 until you reach the end of your sequence.
Now, let’s talk about what should go into your welcome email sequence. This automation should have five emails set to send out every other day. Here’s what each email should include:
Email 1: Intro & What to Expect
In this email, start off by thanking the new subscriber for signing up for your emails. Tell them a little bit about you; what your business is all about, why you love what you do, and who you love working with. Then, let them know to expect lots of valuable advice in their inbox in the coming days.
Email 2: Value, Value, Value!
Give the subscriber an incredible piece of advice pertaining to your niche in this email. They will be excited to receive some advice instead of a sales pitch, especially if your tips are truly helpful. In order to make sure this email wows the subscriber, offer a tip about something most couples wouldn’t even think of.
Email 3: Fight Objections
What are some of the most common objections you hear from couples? It could be that your service is too expensive, they don’t see why it’s important, you don’t have enough reviews, etc. Pick one of those big objections and tell the subscriber why they shouldn’t let it worry them. This is your chance to fight objections before they are even brought up. However, don’t pitch your services just yet.
Email 4: Bust Some Myths
In this email, talk about common myths surrounding your niche. Some examples could be that videography is always expensive, you don’t need a wedding planner when you can DIY, no one has ever had great food at a wedding, etc. Talk about why those myths are false and give examples of your work or reviews to prove it.
Email 5: Sell Yourself
Now that you have introduced yourself, shared advice, fought objections, and dispelled common myths, it’s time to pitch your services. Remind them what you specialize in and how much you love what you do. Tell them that you would love to hear about their dream wedding, and ask them to reply and share their ideas so you can help bring them to life.
After going through this email sequence, your subscribers will love and trust you, which will make them more likely to reach out for a quote!