WeddingWire’s Chief Marketing Officer, Sonny Ganguly, is speaking today at the annual Bridal Show Producers International (BSPi) conference in Las Vegas. Sonny will be joining the top bridal show producers from across the world to discuss the latest trends in social media and how to leverage them to increase online exposure and reach more customers.
Bridal Show Producers International was founded in 1996 as a trade association for the bridal show industry. Membership is comprised of bridal show producers and providers of services to the bridal show industry, which represent hundreds of bridal shows annually. The annual BSPi conference brings in industry leaders, like our very own CMO, to present and educate members on the best practices of a variety of important areas in bridal show production – marketing, sales, etc. In addition, the annual conference provides members with the opportunity to meet and network with bridal show producers from around the world, as well as share ideas and inspiration for the upcoming bridal show season.