» Wedding PR: The Vendor Connection

WeddingWire Education Expert

Meghan Ely

Meghan Ely is the owner of wedding marketing and wedding pr firm OFD Consulting. As a highly sought-after speaker in the wedding industry, she is the exclusive Wedding PR Education Expert for WeddingWire as well as the national Communications and Marketing Director for WIPA. To learn how OFD Consulting can assist you, as well as more about our new wedding PR kits, please visit us today.

When I worked in the world of reception venues, I found that I was often the first face of the event. If something went awry with the one thing or another, it inevitably fell into my lap. On the plus side, when things went spectacularly, I was one of the first to hear it.

I was quickly humbled to learn of all of the components that needed to come together to make a fantastic event happen – from the rentals and the flowers to the entertainment and transportation. So when I was on the front line receiving compliments from attendees or, better yet, the client, I was quick to sing the praises of the entire team.

Wedding PR: The Vendor ConnectionThe same can be said for wedding PR. Sure, the images are essential to a real wedding submission, but that “go team” attitude is equally important. The editors recognize that as well, so it’s essential that you gather a list of participating vendors when working on your submission.

To streamline your submissions, consider sending along a vendor form for the couple to complete prior to the big day. Emailing it 30 days out from the event should ensure that they have everyone booked, but aren’t so bogged down with last minute details that they can’t complete it in a timely manner. Be sure to include categories relevant to each part of the day, as well as leave a spot marked “other” in case a unique service was booked.

Additionally, you’ll want to keep in mind that that list will come in handy for promotional purposes when the submission gets picked up for a feature. Be at the ready to send out the feature link (or PDF of the publication, when applicable) to the wedding day team, with the hopes that they too will share in your enthusiasm and promote to their friends and fans.

Receiving a real wedding feature can be incredibly rewarding, and the excitement will multiply when bringing in your wedding day team. It’s a professional courtesy that will no doubt be appreciated.