Meghan Ely is the owner of wedding marketing and wedding pr firm OFD Consulting. As a highly sought-after speaker in the wedding industry, she is the exclusive Wedding PR Education Expert for WeddingWire as well as the national Communications and Marketing Director for WIPA. To learn how OFD Consulting can assist you, as well as more about our new wedding PR kits, please visit us today.
I am, admittedly, a podcast junkie. My love for podcasts stems from the need to fill the hours I spend in my car driving between appointments, networking events and speaking engagements. Quickly I became hooked, and more importantly, became excited about the possibilities of this modern media format.
It’s always great to see a client quoted, or a guest blog submission go live. But there’s something about that unmatched glimpse of personality that pops up when you can hear that person speaking on a favorite topic, or interacting with the host. It’s a proven fact that couples select their wedding professionals in part due to their personality, and podcasts are the perfect vehicle for sharing that side of your brand.
The good news? The formula for pitching to podcasts does not deviate very far from best practices shared in the past.
Research still serves as the foundation for a great pitch. Study the various podcasts within your scope of expertise – look at past topics and commit to listening to a number of episodes to get a general feel and tone.
If you think it may be a fit, begin developing topic ideas. Make sure they are subject areas that you can speak on for a length of time and that you aren’t pitching something they’ve already covered. I like to have 2-3 topics on hand.
Visit the podcasts’ respective websites, review submission guidelines and begin gathering the necessary components. Can’t seem to come across a formal process? Then find the host’s email address and send them a brief note introducing yourself and inquiring as to how to be considered.
If selected, make sure you have met all of the technical requirements for being recorded. Plan this early in case you need to purchase anything in addition before the interview.
As with any press mention, be an active participant in the promotion process – enthusiastically sharing your debut with your clients, colleagues and friends. And above all, express your appreciation for the opportunity and check in from time to time to see if you can be of assistance on another episode.
Podcasts are here to stay – are you ready to start making them a part of your marketing and PR initiatives?