» WeddingWire Networking Night Philadelphia

This Tuesday, we hosted our WeddingWire Networking Night Philadelphia for local wedding professionals at the turn-of-the-century Ballroom At The Ben – Finley’s Catering.

Wedding professionals had the opportunity to enjoy this event in an exquisite space with a striking European ambiance.

Guests relaxed over delectable hors d’oeuvres, sipped wine, and networked with other local vendors across all service categories as well as members of the WeddingWire team. Plus, they learned local-industry statistics and pricing tips, presented by WeddingWire’s Education Expert, Alan Berg!

Thank you to all the wonderful wedding professionals who joined us! 

We’re excited to share highlights from the event including the educational presentation, the latest issue of WedInsights, and photos from the lovely evening below. Check out the full gallery of photos!

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

» Wedding MBA 2018: See the Highlights!

We had such an exciting week in Las Vegas for another great Wedding MBA conference! We loved connecting with thousands of wedding industry colleagues and friends from across the globe. From outstanding education to a fun-filled celebration, our WeddingWire team was thrilled to see so many of vendor friends doing what they love!

Here are a few of our favorite highlights:

Expert Education

We loved sharing business tips, industry insights and a range of education with you. Our Education Experts presented 16 times at the event — on a wide variety of topics from marketing, to websites, to sales and more. We were also so pleased to include some category-specific education from our Experts. Check out the slides from our presentations here.

Passport to fun

We had so much fun with everyone who stopped by the WeddingWire booth to say hello to the team, and collect passport stamps for swag. Our team loved seeing your selfies in our photo booths provided by The Brand Booth, and watching you contribute to our coloring wall. We were also able to meet with hundreds of pros to share account advice, set their businesses up for success on WeddingWire, and collect product feedback for future updates and improvements. Our team loved seeing friends—old and new.

Celebrating with pros

It wasn’t all business insights and education — there was plenty of fun along the way! We took the time to unwind, after a full day at the conference and take in some Vegas nightlife with great music at the annual WeddingWire party at the Foxtail Pool & Nightclub. Jason Jani of SCE Event Group spun another amazing set, featuring electric violinist Lydia Ansel.

For more event takeaways and to stay up-to-date on all the latest WeddingWire happenings for pros, be sure to follow WeddingWireEDU on Facebook and Instagram. We hope you see you again next year!

 

» Venue Insights: How to Stand Out to Couples

Photo by Metropolist

It’s official, engagement season is here and the majority of proposals are about to happen. As reported in WeddingWire’s annual Newlywed Report, December is the top month for engagements — can you guess what big decision couples will make first? Selecting their venue, of course (80% hire one).

Earlier this year, we gathered feedback from more than 900 couples about how they find and select their venue. Based on the comprehensive findings, here are 5 tips that every venue should consider:

Make sure your site clearly communicates the ceremony space (if offered)

More than half of couples (56%) held their ceremony at the same location as the reception.  A major reason for this is convenience: 7 out of 10 choose to hold the two events back to back. If your venue offers this as a feature, it’s worthwhile to review your website, social media accounts and other marketing materials to be sure it’s immediately clear to couples. Don’t make couples scroll to the bottom of your site or read through the FAQ section to determine what options you offer for the ceremony.

Include photos that give a complete view of the venue and/or ceremony space

The picture at the top of this article is a great example of what visuals couples find valuable. Having the full view makes it easier to imagine how the space could be used. When photos only show a partial view — such as a zoomed in photo of the ceremony area — it results in uncertainty about whether the space fits their needs (What will it be like to walk down the aisle? How can the tables be arranged? and so on…)

When it comes to your Storefront, prioritize images of the ceremony and main reception area over other photo types.

Include photos that show different layouts and looks for the venue

One of the top challenges couples encounter is the uncertainty around how much a venue is willing to customize (roughly 1 in 3 say they encountered this). Couples find it valuable when they can see examples of different ways that a venue could be utilized. Showcase how a space can be arranged with different lighting, table set-ups or decor. You don’t need to capture everything, but including a few examples will make it easier for couples to imagine different possibilities for their big day.

It’s also recommended to highlight any features that are particularly special, such as an interesting bar set-up, one of a kind views or special food amenities. This provides additional ideas about how a couple can customize the space that they may not have even considered.

Minimize photos that do not give couples a feel for services the venue offers

Couples will contact an average of 4 venues, so you want to do everything possible to make a strong first impression. Our research reveals images that don’t feature the space you offer are seen as less valuable. This means close up images of the first kiss or the couple getting ready (with no view of the background setting) should be minimized. You can also skip anything with no connection to what you offer, such as images of the wedding favors or the rings.

Remember to make couples feel special

Wedding planning can be very emotional so this is an important one to remember. Couples tell us that one of the things that stood out on venue tours was when the staff went out of their way to get to know them. Whether this means remembering certain details about the couple or taking extra time on the tour to understand how you can fulfill their preferences, it will stand out to couples as they evaluate their options.

Looking for more examples on how to implement this? Check out this guide.

 

WeddingWire Director of Insights, Lauren Goodson solicits opinions from thousands of couples each month to keep a pulse on wedding planning trends and changes in the wedding landscape.

» How to Keep Your Storefront Fresh Year-Round

storefront tips

Photo by Bradley Images

Engagement season is here, which means a lot of newly-engaged couples will soon be looking for their wedding team. This means now is the time to update your online presence! Refresh your Storefront and put your best foot forward to get noticed and book new business. Not sure where to start? Don’t worry – we’ve created a simple, step-by-step guide for Storefront revisions and updates.

Here are a few easy ways to ensure your Storefront will make a strong first impression for your business this engagement season:  

Upload high-quality images – and make sure your main image stands out!

Even though it’s small, your thumbnail image is the first thing couples will see! Make sure to draw them in with a high-quality professional photo that showcases your products or services. In addition, show examples of your work by uploading a variety of photos that are specific to your business and highlight your strengths.

Take action:

  • Avoid using generic photos. You want to showcase your expertise in a way that will catch the eye of a couple. Be sure to use professional photography to ensure that the photo composition, lighting, and focus are ideal.

  • Test it on mobile. 42% of the time couples are looking at your Storefronts from their phone, so take a moment to ensure that your thumbnail is compatible. Is it missing the detail you were trying to show? Did you turn the couple into headless horsemen? If so, fix it!

  • Get rid of photos that don’t feature your product or service. If a couple is looking for their venue and comes across a close-up photo of shoes, that’s not what they want to see, even if it is a beautiful photo! Only feature photos that can portray your product or service in some way.

Pro tip: Make sure your main image and photos meet WeddingWire’s Storefront content requirements when making updates.

Verify that all information is up-to-date.

Take the time to read through your FAQs and your business description (and all of the text on your Storefront); and as silly as it might feel, do it out loud! Does it mention old services that you no longer offer? Question every sentence to make sure you are describing your business accurately.

Take action:

  • Check out the Storefront content requirements for guidelines. We encourage you to update your Storefront regularly so that it accurately portrays your brand and your services. You want to send a consistent message to potential clients and be sure to make a strong first impression when they visit your Storefront. Keep in mind that WeddingWire’s content team will review and update your Storefront content whenever you make changes in order to help improve your ranking across top search engines and help you book more couples.

  • Make sure pricing and FAQs are up-to-date. Remember that 88% of couples want to see pricing information before getting in contact with a vendor, so be sure to keep your pricing details updated. If the couple is on your Storefront, you’ve made it to the next round! Make sure that you are providing all key details they are looking for when evaluating your business and comparing you to other wedding professionals in your category.  

Captivate couples using your reviews.

After your photos, the next thing a couple will look at is your reviews. The more recent reviews that you have, the more engaged couples will be able to see the consistency of your work, past and present, and the way couples feel about working with you.

While having a ton of reviews is great, it’s not the only thing couples are considering when they are looking at your reviews. Couples are also looking at the recency, your responses and emotional keywords that can connect them to experiences you’ve provided other couples.

Take action:

  • Update your highlighted review. Premium members can highlight a review; choose a review that is recent, short-to-medium in length and uses great emotional words at the beginning. Don’t pick the longest review you’ve ever received. Couples are likely to skim, so you want them to quickly get the gist when reading through. This doesn’t have to be your most recent review, but it should ideally be one from the same calendar year.

  • Respond to all reviews and make sure your responses include personal details about that couple’s day. These responses should be written with future couples in mind and show that you are engaged with the couple from start to finish.

Build these tips into your to-do list to make sure that you are maximizing your leads and bookings throughout engagement season. Even setting aside 30 minutes a week to respond to recent reviews and look over your Storefront will benefit you in the long run – you can do it!

» WeddingWire Networking Night Chicago

This Monday, we hosted our WeddingWire Networking Night Chicago for local wedding professionals at the art-deco Walnut Room at the Hotel Allegro.

Wedding professionals had the opportunity to enjoy this roaring 20s inspired space that fulfilled our Gatsby decor dreams!
Guests sipped on wine and enjoyed delicious appetizers including a shrimp cocktail bar and pork loin carving station! Guests met with other local vendors across all service categories as well as members of the WeddingWire team. Plus, they learned local-industry statistics and tips for improving your SEO, presented by WeddingWire’s Associate Director of SEO, Mike Anderson!

Thank you to all the wonderful wedding professionals who joined us! 

We’re excited to share highlights from the event including the educational presentation, the latest issue of WedInsights, and photos from the lovely evening below. Check out the full gallery of photos!

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

» WeddingWire Networking Night Boston

This Tuesday, we hosted our WeddingWire Networking Night Boston for local wedding professionals at the beautiful Boston Park Plaza Hotel‘s Avenue 34 space.

Wedding professionals had the opportunity to enjoy this unique and sophisticated new space that gives off a loft-like vibe with exposed beams and an industrial feel.
Guests sipped on cocktails and enjoyed delicious appetizers at the start of the event and ended with a mini ice cream bar! Guests met with other local vendors across all service categories as well as members of the WeddingWire team. Plus, they learned local-industry statistics and tip for handing pricing conversations, presented by WeddingWire Education Guru, Alan Berg!

Thank you to all the wonderful wedding professionals who joined us! 

We’re excited to share highlights from the event including the educational presentation, the latest issue of WedInsights, and photos from the lovely evening below. Check out the full photo gallery on our Facebook!

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

» WeddingWire Networking Night Portland

This week, local wedding professionals gathered at Union/Pine for our WeddingWire Networking Night Portland!

Wedding professionals had the opportunity to enjoy a mid-century modern dream venue, while sipping on scratch-made sangria and delicious appetizers! Guests met with other local vendors across all service categories as well as members of the WeddingWire team. Plus, they learned local-industry statistics and tip for handing pricing conversations, presented by WeddingWire Education Guru, Alan Berg!

Thank you to all the wonderful wedding professionals who joined us! 

We’re excited to share highlights from the event including the educational presentation, the latest issue of WedInsights, and photos from the lovely evening below. Check out the full photo gallery on our Facebook!

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

» WeddingWire Networking Night Seattle

This week, local wedding professionals gathered at block 41 for our WeddingWire Networking Night Seattle!

Wedding professionals had the opportunity to enjoy a stunning industrial venue in Belltown! Guests met with other local vendors across all service categories as well as members of the WeddingWire team. Plus, they learned local-industry statistics and tip for handing pricing conversations, presented by WeddingWire Education Guru, Alan Berg!

Thank you to all the wonderful wedding professionals who joined us! We’re excited to share highlights from the event including the educational presentation, the latest issue of WedInsights, and photos from the lovely evening below.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

» WeddingWire World DC 2018

The biggest ‘thank you’ goes out to everyone who joined us this year for WeddingWire World D.C.!

On July 30, we brought WeddingWire World back to DC The event was hosted at the gleaming Mead Center for American Theatre and was a fabulous success! Between the insightful educational sessions with passionate speakers and networking, we loved spending the day with all of you. As we look back on World D.C., we can’t help but share some of our favorite moments.


Twelve presentations

Thank you to our incredible presenters Tim Chi, Sonny Ganguly, Alan Berg, Kat Schmoyer, Mike Anderson, Kathryn Hamm, Lauren Goodson, Jeffra Trumpower, Kyle Mihalcoe and Meghan Ely. Their insightful presentations covered a range of topics, from SEO and marketing, to building your brand and utilizing this year’s wedding trends for your business.

1:1 meetings with Customer Success Managers and complimentary headshots
We were so happy to have our WeddingWire Customer Success Managers available to meet with attendees 1:1. The team provided personalized tips to help maximize listing value and boost Storefront performance. We also had a dedicated station for professional headshots!

NetWORKing

Bringing wedding professionals of all types together to share ideas and resources elevates not only their businesses, but the industry as a whole! From chatting over coffee to participating in networking activities at lunch – we loved seeing both new and old friends connect!

Cocktail reception
Tasty food was provided by Spilled Milk catering, and attendees showed off their best dance moves on the dance floor – moving and grooving to DJ Jason Jani. Networking on and off the dance floor was the best way to end the day!

Our team was so excited to bring WeddingWire World back to DC, where we began, and were elated by the amount active participation and love we received. We can always count on DC for an amazing time — so thank you to everyone who made the event such a success!

Enjoy the Facebook album of some of our favorite moments, and be sure to check out #WeDoWorld on Instagram and Twitter for some other moments you may have missed!

A special thank you to our partners, the day wouldn’t have been the same without you!

Mead Center for American Theater
Bokeh Lane Photography
Movoly Wedding Films
I Do Event Decals
Enchanting Designs and Event Rental
SCE Event Group
Type E Design
Taylor Street Favors

» WeddingWire Networking Night Minneapolis

This week, local wedding professionals gathered at the Lumber Exchange Event Center for our WeddingWire Networking Night Minneapolis!

Wedding professionals had the opportunity to enjoy a stunning venue right in the center of Minneapolis! Guests met with other local vendors across all service categories as well as members of the WeddingWire team. Plus, they learned local-industry statistics and tips for being inclusive of all couples, presented by WeddingWire Education Expert, Kathryn Hamm!

Thank you to all the wonderful wedding professionals who joined us! We’re excited to share highlights from the event including the educational presentation, the latest issue of WedInsights, and photos from the lovely evening below. You can also see the entire album on our WeddingWire EDU Facebook page!

We would like to say a special thank you to the amazing event partners who helped make the evening possible:


» WeddingWire Networking Night Hartford

This week, local wedding professionals gathered at The Society Room of Hartford for our WeddingWire Networking Night Hartford!

Wedding professionals had the opportunity to enjoy a classic venue in downtown Hartford! Guests met with other local vendors across all service categories as well as members of the WeddingWire team. Plus, they learned local-industry statistics and tips on working with millennial couples, presented by Associate Director of Customer Success, Megan Hayes!

Thank you to all the wonderful wedding professionals who joined us! We’re excited to share highlights from the event including the educational presentation, the latest issue of WedInsights, and photos from the lovely evening below. You can also see the entire album on our WeddingWire EDU Facebook page!

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

» Summer in the City with WeddingWire: See the Recap!

Hundreds of NYC wedding professionals enjoyed a tropical oasis in Manhattan designed by BLB Events in partnership with WeddingWire at our Summer in the City event. Guests mingled and networked their way through the evening in the modern event space (PUBLIC Hotel) with a spacious terrace. We couldn’t get over the way that our bright, tropical event looked with the city’s skyline at sunset, and the warm up-lighting (Dash of Class Platinum Entertainment) made the inside just as scenic!

BLB Events placed a heavy emphasis on incorporating florals and potted plants (Bride & Blossom) into the design —. including gorgeous arrangements throughout the space and fresh florals tucked into a wooden geometric bar and large macrame curtain (Patina Rentals). Guests enjoyed the floral studded macrame curtain as a photobooth backdrop (sharingbox, Bride & Blossom), fit with a millennial pink velvet couch and banana leaf printed pillows. Check out the gallery (Use the code: yT*2u) After a snapshot in the photobooth, guests also were invited to get palm readings and mini-manicures. On the terrace, guests indulged in a fruity specialty cocktail “The Royale”, and boozy ice cream (Tipsy Scoop) —all while listening to custom mixes by Jason Jani & SCE Event Group.

A huge thank you to all of our partners for making this event not only possible, but a huge success:

Venue: PUBLIC Hotel
Planning: BLB Events 
Florist: Bride & Blossom
DJ: Jason Jani & SCE Event Group
Rentals: Patina Rentals
Lighting: Dash of Class Platinum Entertainment
Photo: Steven Rosen Photography
Photobooth: sharingbox
Ice Cream Cart: Tipsy Scoop
Palm Readings: Tarot Society
Manicures: ManiCare

Check out more of the details from our fun-in-the-sun event captured by Steven Rosen Photography.