» WeddingWire Networking Night Philadelphia

This Tuesday, we hosted our WeddingWire Networking Night Philadelphia for local wedding professionals at the turn-of-the-century Ballroom At The Ben – Finley’s Catering.

Wedding professionals had the opportunity to enjoy this event in an exquisite space with a striking European ambiance.

Guests relaxed over delectable hors d’oeuvres, sipped wine, and networked with other local vendors across all service categories as well as members of the WeddingWire team. Plus, they learned local-industry statistics and pricing tips, presented by WeddingWire’s Education Expert, Alan Berg!

Thank you to all the wonderful wedding professionals who joined us! 

We’re excited to share highlights from the event including the educational presentation, the latest issue of WedInsights, and photos from the lovely evening below. Check out the full gallery of photos!

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

» WeddingWire Networking Night Chicago

This Monday, we hosted our WeddingWire Networking Night Chicago for local wedding professionals at the art-deco Walnut Room at the Hotel Allegro.

Wedding professionals had the opportunity to enjoy this roaring 20s inspired space that fulfilled our Gatsby decor dreams!
Guests sipped on wine and enjoyed delicious appetizers including a shrimp cocktail bar and pork loin carving station! Guests met with other local vendors across all service categories as well as members of the WeddingWire team. Plus, they learned local-industry statistics and tips for improving your SEO, presented by WeddingWire’s Associate Director of SEO, Mike Anderson!

Thank you to all the wonderful wedding professionals who joined us! 

We’re excited to share highlights from the event including the educational presentation, the latest issue of WedInsights, and photos from the lovely evening below. Check out the full gallery of photos!

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

» WeddingWire Networking Night Boston

This Tuesday, we hosted our WeddingWire Networking Night Boston for local wedding professionals at the beautiful Boston Park Plaza Hotel‘s Avenue 34 space.

Wedding professionals had the opportunity to enjoy this unique and sophisticated new space that gives off a loft-like vibe with exposed beams and an industrial feel.
Guests sipped on cocktails and enjoyed delicious appetizers at the start of the event and ended with a mini ice cream bar! Guests met with other local vendors across all service categories as well as members of the WeddingWire team. Plus, they learned local-industry statistics and tip for handing pricing conversations, presented by WeddingWire Education Guru, Alan Berg!

Thank you to all the wonderful wedding professionals who joined us! 

We’re excited to share highlights from the event including the educational presentation, the latest issue of WedInsights, and photos from the lovely evening below. Check out the full photo gallery on our Facebook!

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

» WeddingWire Networking Night Milwaukee

This week, local wedding professionals gathered at The Covenant at Murray Mansion for our WeddingWire Networking Night Milwaukee!

Wedding professionals had the opportunity to enjoy a beautiful venue, originally a church, it has been newly renovated into a contemporary ceremony and reception space filled with beautiful stained glass windows, massive vaulted ceilings and 14-foot pipe organ bar. Guests met with other local vendors across all service categories as well as  members of the WeddingWire team. Plus, they learned local-industry statistics and how to better reach engaged couples through social media, presented by Regional Manager of Customer Success, Katey McBurney!

Thank you to all the wonderful wedding professionals who joined us! We’re excited to share highlights from the event including the educational presentation,  the latest issue of WedInsights, and photos from the lovely evening below.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

» WeddingWire Networking Night Raleigh

This week, local wedding professionals gathered at Traine for our WeddingWire Networking Night Raleigh!

Wedding professionals had the opportunity to enjoy a beautiful venue space, fit with exposed beams and white brick walls. Guests met with other local vendors across all service categories as well as  members of the WeddingWire team. Plus, they learned local-industry statistics and email etiquette tips to help you turn leads into bookings, presented by Industry Expert and WeddingWire Education Guru, Alan Berg!

Thank you to all the wonderful wedding professionals who joined us! We’re excited to share highlights from the event including the educational presentation,  the latest issue of WedInsights, and photos from the lovely evening below.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

» WeddingWire Networking Night Asheville

This week, local wedding professionals gathered at The Venue for our WeddingWire Networking Night Asheville!

Wedding professionals had the opportunity to enjoy a beautiful and unique setting reminiscent of a french cottage with exposed brick walls, barn ceilings, and vintage tile floors. Guests met with other local vendors across all service categories as well as  members of the WeddingWire team. Plus, they learned local-industry statistics and email etiquette tips to help you turn leads into bookings, presented by Industry Expert and WeddingWire Education Guru, Alan Berg!

Thank you to all the wonderful wedding professionals who joined us! We’re excited to share highlights from the event including the educational presentation,  the latest issue of WedInsights, and photos from the lovely evening below.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

 

 

» WeddingWire Networking Night San Jose

This week, local wedding professionals gathered at The GlassHouse for our WeddingWire Networking Night San Jose!

Wedding professionals had the opportunity to enjoy a stunning modern venue while meeting other local vendors across all service categories. Guests also had the chance to meet members of the WeddingWire team. Plus, they learned local-industry statistics and the Six Keys to Better Your Business, presented by Business Coach and Speaker, Bethel Nathan!

Thank you to all the wonderful wedding professionals who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the lovely evening below.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

» WeddingWire Networking Night Long Island

This week, local wedding professionals gathered at The Crescent Beach Club for our WeddingWire Networking Night Long Island!

Wedding professionals had the opportunity to enjoy a stunning beachfront venue while meeting other local vendors across all service categories. Guests also had the chance to meet members of the WeddingWire team. Plus, they learned local-industry statistics and tips on using social media for business, presented by WeddingWire’s Regional Manager of Customer Success, Megan Hayes!

Thank you to all the wonderful wedding professionals who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the lovely evening below.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Thanks to all that came out to see us!


» WeddingWire Networking Night Boston

This week, local wedding professionals gathered at Alden Castle for WeddingWire Networking Night Boston!

Wedding professionals had the opportunity to enjoy a stunning event space fit for royalty! Guests met other local vendors across all service categories as well as members of the WeddingWire team. Plus, they learned local-industry statistics and how to better reach engaged couples through social media, presented by WeddingWire’s Regional Manager of Customer Success, Megan Hayes!

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the lovely evening below. For additional photos from the evening, check out our gallery!

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Thanks to all that attended!

 

» WeddingWire Networking Night Dallas

This week, local wedding professionals gathered at Tower Club for WeddingWire Networking Night Dallas!

Wedding professionals had the opportunity to enjoy an elegant event space complete with floor to ceiling windows overlooking the Dallas skyline while networking over light fare including roasted lechon, elotes and adult root beer floats! Guests met other local vendors across all service categories as well as members of the WeddingWire team. Plus, they learned local-industry statistics and insights on working with millennial couples in the wedding industry, presented by WeddingWire’s Regional Manager of Customer Success, Katey McBurney!

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the lovely evening below. For additional photos from the evening, check out our gallery!

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Heather of Donnie Brown Weddings and Events!

 

» WeddingWire Networking Night Atlanta

This week, local wedding professionals gathered at The Peachtree Club for WeddingWire Networking Night Atlanta!

At the Networking Night, wedding professionals had the opportunity to enjoy a beautiful venue space, network with other local vendors across all service categories, and meet members of the WeddingWire team.

Thank you to all the wonderful professionals who joined us! We’re excited to share highlights from the event, our latest issue of WedInsights, and photos from the evening below.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Coskun from Jdiliyok Productions!

» What Are the Best Media Outlets for Me?

WeddingWire Education Expert

Meghan Ely

Meghan Ely is the owner of wedding marketing and wedding PR firm OFD Consulting. As a highly sought-after speaker in the wedding industry, she is the exclusive Wedding PR Education Expert for WeddingWire as well as the national Communications and Marketing Director for WIPA

When describing wedding public relations, the basic tenet is this: you have a message you want to get out to your target audience (or audiences), and you want to disseminate that message through the appropriate media channels. The question is, which media outlets are the right ones for me?

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Let’s take a look at some of the best ways to discern the right outlets from the wrong ones.

Are my prospects reading it?

This is an essential question for anyone whose main goal of PR is to increase brand awareness and, with that, their business. One of the first questions I ask any prospect is, “Where are you looking to get featured?” Inevitably, a large percentage answers with, “I want to be on [insert national morning show here].” I find myself explaining that, while getting national coverage like that is great, if your target audience is composed of millennials (which make up 90% of engaged couples), do you really think they are going to be watching those shows on weekday mornings? The answer is no. So, how do you find out what your target audience is reading? Polling your clients is a great way, whether it is through a survey or an informal discussion during meetings. If you find that you’ve done a great job attracting your ideal couple, then you’ll surely see a pattern.

Are they open to submissions?

This seems pretty obvious, but before submitting anything to anyone, be sure that they accept the type of content you’re sending in. For example, if you’re looking to submit a styled inspiration shoot but the blog only features real weddings, then you’ll have spent time on something that ultimately won’t come to fruition.

What kind of content are they currently featuring?

This is where you’re going to have to do a little research. Once you’ve narrowed down some of the outlets you think would be a good fit, take a look at their recent work. What kinds of weddings are they featuring? What type of articles are guest bloggers writing? If your work and expertise are complementary to their content, then it’s likely a great match.

Do they have a presence on social media?

It’s wonderful to land on a media outlet with eye-catching editorials, but if they aren’t following through with promoting content on social media, then you’re not in front of your target audience – and isn’t that the goal? Be sure that your chosen media outlet is regularly posting on its social media channels before jumping onboard.

Now that you know what you’re looking for, it’s time to start your research. Ready, set, get published!