Photo by Vanessa Joy Photography
Instagram can be overwhelming for seasoned professionals and starters alike. Between finding and creating high-quality content, engaging with your audience and growing your followers, it can be easy to rack up questions on how to best run your business Instagram. With the help of social media whiz Vanessa Joy, Owner and Photographer of Vanessa Joy Photography, we’ve answered some of the most pressing questions we’ve heard about Instagram.
Sourcing strong photos is difficult, especially since I am not a wedding photographer. Do you have any advice on sourcing content?
Sure, wedding photographers may have their pick of thousands of photos, but as a wedding photographer herself, Vanessa wants you to remember one thing: photographers are taking photos of YOUR work! They capture the flower arrangements, the cake, the dress, the food, the venue— all the details. Without the work of other vendors, photographers would have nothing to capture except for the happy couple.
This is when networking comes in handy. Each time you do a wedding or event, make sure to find out who the photographer is. Then, reach out to see if he or she might have taken photos of your work, and if they can provide them to you to upload to your social channels (with credit, of course!). Additionally, many new photographers are dying to collaborate with established professionals on staged photo shoots to help grow their portfolio. As a bonus, these partnerships are usually free of charge! Helping out a fellow professional who is new to the industry and receiving professionally shot photos? It’s a win-win.
When it comes to taking your own photos, know that you don’t need to be a professional photographer or even have professional equipment (most phone cameras from the last two years take excellent quality photos!) to take great photos. If you feel like you are short on content, we suggest taking a photo of everything you create or every event you do. If you are a cake baker or florist, set up a quick “photo station” that you can always use with a neutral background or surface that has good lighting. Close-up detail shots are easy and quick, too. If you are an officiant or DJ, get photos of the venue, set-up, or of you in action.
What are Instagram stories and why should I use them?
Instagram stories are a great way to still be active and “post” without uploading something to your permanent feed, making them incredibly useful when you are short on strong content. Additionally, Instagram stories only stay up for 24 hours and are best utilized to show behind-the-scenes clips of what you’re up to… content that millennials love to see. The other benefit of stories? When you post one, you are more likely to go to the top of couples’ feeds. In the case of Instagram, this is as good as it gets. Remember: the more eyes on you, the better.
When it’s off-season, I don’t have a lot to post since I am not as busy. Other than uploading ‘throwback’ pictures, what else can I post?
The best thing about social media? Your followers don’t always know when a photo was taken. Instead of posting pictures right after each event you do, save a handful of photos to share throughout engagement season. When you do this, your photos will look like they were just taken, even if they might have been from four months ago. You’ll be active on social media and posting fresh content— which is always the best thing you can do. And your followers will never know your little secret!
The algorithm for boosting posts keeps changing and it always throws a wrench into my digital strategy. It’s incredibly frustrating to keep redoing my marketing strategy, so what can I do?
Instagram’s latest algorithm changes definitely shook up a lot of strategies, and figuring out a new plan to make it work for you can be quite tricky. But, Vanessa notes that with marketing, you are always going to be re-strategizing. In the marketing world, things just change. Rapidly. So while it may be stressful realizing that what worked last week is now outdated, it is just part of advertising on social media.
That being said, keep in mind that when these frustrating social media algorithm changes are announced, the platforms are making those changes to benefit their business. The goal of the algorithms isn’t to boost your posts, but to keep viewers on their platform longer. Instagram is a business, too, after all. To ensure Instagram will favor boosting your posts, make sure your posts are highly engaging. Engagement inherently keeps viewers on the app longer, and if you have a post filled with engagement, Instagram tends to favor an engaging upload over a dead post.
Should I utilize the poll feature within my Instagram stories?
YES! Remember when we talked about the importance of engagement two sentences ago? Polls boost engagement tremendously. Not only do viewers enjoy participating in polls, but the interactive nature of these stories means that your media has a higher chance of getting in front of more couples.
Can I share my Instagram uploads to Facebook?
While it might seem like a timesaving trick, try sharing different posts on each platform to impress potential clients. Each platform uses a different and unique algorithm. So, if you have a post that is crafted for Instagram’s algorithm, that post might not perform as strongly on Facebook. As a side note, tags and hashtags don’t carry over from platform to platform— you have to re-enter the tags and hashtags in order for them to be clickable, which defeats the purpose of one and done.
Despite the stressful algorithm changes or the days when strong content is low, we still love social media. As social media continues to evolve, keep in mind how much it can benefit your business. We hope you continue to feel more confident in your Instagram-skills so you can take pride in your social pages. They are one of the best tools you have when it comes to publicizing your business!
These tips originally appeared in WeddingWire’s Webinar “Social Media: A Guide for Wedding Professionals” by Vanessa Joy, Owner & Photographer of Vanessa Joy Photography. Premium Members can view the webinar recording in their accounts.