» Top Tech Solutions to Elevate Client Communication

Communication today would hardly be recognizable to someone living 15 – 20 years ago. Beyond simply being free from the landline, they would be surprised to know that phones are rarely used for spoken conversations anymore. In fact, there is a whole new etiquette surrounding whether or not it is even appropriate to call rather than message someone – a complicated set of rules that rivals the best of Emily Post.

Fortunately, there are numerous apps to streamline communication and keep you connected. They have recently begun to reshape the client experience while elevating ease of communication. These apps help you meet the needs of your couples and are so easy to use that they can be added to your bag of tricks in mere moments!

Apps that aid communication

One of the most popular apps for client communication today is WhatsApp. A free messaging system that allows users to exchange texts, photos, audio messages, and videos easily, WhatsApp has become invaluable, especially to users who prefer to connect via Wi-Fi than use their cellular data. Couples planning from afar, and those who travel regularly are particularly grateful for web-based messaging.

Meeting virtually

Videoconferencing has become a common way to meet with clients who are too busy or too far to gather in person. Among its many bells and whistles, Zoom makes it easy to meet virtually with one or more parties, perfect for planning meetings or design consultations.

It can be helpful, when meeting virtually, to have apps on board like Adobe Document Cloud E-Sign Services for electronic signatures on contracts and Dropbox or Google Docs for sharing large files and collaboratively maintaining documents stored in the Cloud.

Social media for maintaining client relationships

There are many reasons that a professional may need to connect with clients beyond file management. When your primary purpose is to stay in touch to maintain the relationship after the wedding, social media apps can be very useful.

Follow your couples’ handles and interact with them. Like their photos, include an occasional personal comment and reach out to celebrate birthdays, anniversaries and other celebrations. Track major post-wedding life changes like babies and moves to new homes. Use Instagram or Facebook to track these dates so you can send gifts and notes when they happen. Your goal is to be top of mind next time one of their friends or family members becomes engaged and needs services like yours.

Use your social media channels to keep your clients in the loop about your company and offerings, as well. Hootsuite is a social media dashboard that allows you to schedule posts in advance, distribute them across multiple platforms, and track their success. Similarly, Planoly can be used to schedule Instagram posts, specifically, in advance. Regular engagement will keep you relevant to all of your clients and connected when you are needed next.

The face of modern communication may have changed, but at the heart of it, the purpose remains the same: client connection. Whatever you add to your toolbox, make sure it helps you achieve the level of service to which you are committed for your most important audience: your clients.


Kevin Dennis is the editor of WeddingIQ and the owner of Fantasy Sound Event Services, a full-service event company based in Livermore, California. Dennis is the past president for Silicon Valley NACE, and national vice president for WIPA.