In the wedding industry, a day of work extends beyond 9am-5pm for many wedding professionals. Between actual client events, appointments with prospects and other business errands, you often find yourself out of the “office” more than you’re actually in it! With all the back and forth, you want to have access to everything your business needs.
If you’ve been in the industry for a while, you may be using outdated business tools simply because they weren’t available when you first started your wedding business. Google offers a suite of apps that help businesses get work done faster, and the functionality is only getting better by the day. Read on below for the top Google apps for wedding professionals today!
For those old-school Pros who prefer Outlook (or Yahoo, Hotmail, AOL, etc.) for their email needs, Gmail is worth a second look! Google’s email product, Gmail, provides a number of helpful features for wedding professionals in particular. Because Gmail is a web-hosted email service, you can access your account from any computer, tablet, smartphone or other device with Internet access! This means that no matter where you are or how you’re accessing the Internet, you’ll be able to communicate with prospects and clients. And with 15GB of free storage, you don’t have to worry about deleting emails to make room. The best feature, though, is that you can also get a custom email with your company’s domain name which runs through Gmail! It’s free for personal users, but for a few dollars a month you’ll get the professional look you’re going for and never lose access to your business’ needs. Check out our list of Gmail tips and tricks to help you save time!
Ever want to share a document with a colleague or collaborate with more than one other person? If you’re emailing Word documents or Excel spreadsheets back and forth, you may experience issues dealing with the multiple versions. Google Drive is the perfect solution for wedding professionals who need lots of data and information at their fingertips at all times! With Google Drive, your business can go wherever you go. You can organize, edit and share documents from any computer at drive.google.com, or on-the-go with the Drive mobile app. Multiple users can be in your documents at one time, and you can add comments/track changes as you would in a Word doc. The spreadsheets in Google Drive are also extremely useful to keep track of all your event information and expenses. You can also upload photos, videos and other files to keep them accessible to multiple people from multiple devices.
If you’re looking for a full picture of your website’s traffic, look no further than Google Analytics. The online analytics tool helps you analyze visitor traffic to get a better understanding of their needs. You can see where visitors are coming from (directly to your website, or referred from somewhere else?), which pages they’re visiting, how long they’re staying on your website and much more. You can even trace your visitor’s path through your website to see how your website’s functionality stacks up. Google Analytics provides you with the insight into your audience, and gives you the tools to act on what you learn. We could go on for days about Google Analytics, but you can learn more from the official site.
Google Webmaster Tools
How do you know if couples are finding your business on Google? You can check your traffic sources on Google Analytics, but you might not know what to do next if the numbers are lower than you were looking for – that’s where Google Webmaster Tools come in! Google Webmaster tools helps you determine the overall health of your business’ website. It will display the errors Google finds as it’s indexing your site and alert you to why they’re causing an issue and how to fix it. You’ll also be able to see how many other websites or web pages link to your website, and how many times your website appears in search results. This sort of data helps you optimize your website by focusing your attention on the pages that are the most successful so you can increase your traffic to those pages.
These are just a few of the tools Google offers to help your business, but they’re the tools that will have the greatest impact on your ability to book and serve more weddings. Be sure to check out the full suite to see what else your business could be missing!