» Have You Evaluated Your Memberships For 2019?

When we think of tools that help us continue our education and grow as industry professionals, association memberships are one of the things that likely come to mind. The benefits of membership, whether local or on a national level, are endless. But when you factor in the travel to events, the finances you put into attending, and the time that you take away from your business to make it to the meetings, it’s important to analyze your memberships to make sure that the ROI is worth it in the long run.

How often you should evaluate your memberships?

It should be noted that nearly every membership has its benefits, but ultimately, your participation and how you reap the rewards is up to you. You should take time each year to take a hard look at each association you’re a part of. Are you getting the most out of your membership? Are you making it a priority? Have you noticed that your business is better because of it?

It’s also important to think about which associations make more sense to you. If you find that you’re benefiting more from a local association, it’s completely okay to start smaller and focus on building your connections from there. Don’t feel as if you have to commit to a national association if you’re not gaining as much from it.

Know what’s working and what’s not

There are plenty of ways to take advantage of your membership, even if you feel you may have been letting it fall to the wayside. Think about why you first decided to join. Was it to establish more industry connections? Did you want to further your education with fresh ideas from other experts? Whatever the case may be, you can always turn it around and tackle your position as a member with those initial goals in mind.

If you’re not seeing the results you want, try approaching it from a different angle. Make more of an effort to connect with other members by following up with them, congratulating them on recent achievements, or just showing a genuine interest in their work. Take advantage of attending your association’s webinars or seeing guest speakers.

How to be more involved

Our industry makes it extremely easy to be passive when it comes to things that aren’t in line with our immediate business. If it’s not at the top of your mind or on your calendar, it’s inevitable that they’ll slip away.

Personally, I live and die by my calendar. If it’s not marked in my schedule, it just won’t get done. Mark each event ahead of time and block off part of your day to devote to attending. And this can be a hard one, but learn to say ‘yes’! When other members are meeting for dinner or meeting up at a conference, it could be in your best interests to put in some valued facetime and strengthen those relationships. You never know who will refer more business to you, or who will become your next go-to friend in the industry.

An association membership can be one of the best things you ever do for yourself as a professional, and evaluating your place as a member can help you maximize the benefits and ensure that you’re reaping what you sow!


Kevin Dennis is the editor of WeddingIQ and the owner of Fantasy Sound Event Services, a full-service event company based in Livermore, California. Dennis is the past president for Silicon Valley NACE, and current international president for WIPA.