This article was written by Kevin Dennis, editor of WeddingIQ.
Time is one of the most valuable assets any business can possibly have – time to build infrastructure, attract new clients, serve current clients and stay in touch with past clients. Time is a limited resource, however, and way too often we waste it when we could be maximizing it and experiencing growth.
Understanding the impact that wasting time and properly managing it can have on your business is critical to your success. Achieving maximum success requires maximum time efficiency. So how do you manage it?
Make a to-do list
We might think we’re the ultimate multitaskers, but our brains can really only focus on one thing at a time. Making a to-do list allows you to prioritize tasks that need to be done and keep track of how much you’ve accomplished and how much is left. It is a simple way to make your use of time more efficient. If you don’t like paper lists, try going high-tech and keeping yours on your phone or tablet.
Recognize common time traps
In order to fix a problem, you need to clearly define what the problem is, right? Time issues tend to sneak up on people because we think we’re working hard. Email is a prime example. Checking it all day and at home simply diverts you from doing actual work. Busy is not the same thing as productive. What other functions take too long and drain the life from your business?
Eliminate email waste
First, leave your email for the office. Use your time at home to take care of yourself, your health, your family and those non-work affairs that need addressing so you can be your best self at work. Turn off your notifications so incoming mail does not interrupt your workflow. Set aside 15-minute periods to address what needs to be done in your inbox, generally not more than three times each day, unless your email volume requires additional time. Maximize the efficiency of your email management by setting reminders to act on waiting emails, using templates for responses to frequently asked questions and inquiries and using software or an app that allows you to schedule emails in advance.
Use apps to help manage time
Instead of trying to keep up on your own, leverage technology and research and select apps that take over the functions you’re currently trying to manage by hand. There are social media apps that you can use to pre-schedule content and monitor your presence. Financial apps that can help with payroll, accept payments from your customers and assist in preparing your taxes each year. Event software apps take all of the work out of seating arrangements for your clients and creating all important timelines. You can win back so much time you are currently wasting in your business by simply identifying helpful apps.
Good time management essentially boils down to identifying areas of weakness and addressing them with best practices and great technology. You can take your wedding business to a whole new level by taking control of your time management. Don’t wait – start today!
Kevin Dennis is the editor of WeddingIQ and the owner of Fantasy Sound Event Services, a full-service event company based in Livermore, California. Dennis is the current chapter president for Silicon Valley NACE, and National Vice President for WIPA.