» Updating Your Brand Presence for Wedding Season

Updating Your Brand Presence for Wedding SeasonAs we move into the spring season, Pros across the country are preparing for a busy wedding season full of events. While you may have already booked most of your weddings through the fall, couples are still seeing your business as they continue to search for their wedding professionals. It’s essential that your brand presence remain strong while you’re otherwise occupied!

Below we break out the individual areas that affect your brand presence online, with tips for updating each area in preparation for the wedding season.

Brand: Add professional photos

It’s important to take time several throughout the year to update your Storefront with recent photos and information. Before you reach for that cell phone camera, though, consider getting some more high-quality images! Featuring high-resolution, professional photos that showcase your business is an important way to make your Storefront and website more appealing to visitors. We recently redesigned the look and feel of your Storefront to bring more attention to photos of your work, and we’ve seen that visitors who click the new Storefront photo carousel view an average of 22 photos per session. The more visitors to your Storefront who check out your photos, the more time they’re spending on your Storefront considering your business. Make the decision easy by giving them plenty of great photos to choose from!

Public Relations: Submit a real wedding

One of the most crucial aspects of developing strong wedding PR for your business is getting published. Whether you’re a DJ, florist, venue, caterer, wedding planner or any other wedding professional, getting published will expose your business to an even wider audience. If you’re taking our advice and adding more professional photos, your Storefront will look more attractive to our Editorial Team, who spend a lot of time browsing WeddingWire Storefronts to look for Wedding Pros to interview and feature. We also created RealWeds.com to streamline the process of submitting real wedding photos to WeddingWire and our sister site, Project Wedding. Whether you submit your own photos or your business is selected by our Editorial Team, being published on WeddingWire will help your business reach even more engaged couples.

Social Media: Stick to a schedule

Social media can have a huge impact on the amount of couples who find your business, but only if you’re active! A Facebook page with no posts or recent activity isn’t going to get the attention of the 890 million people using Facebook everyday. Your business needs to update your social networks frequently with fresh, engaging content. Make posting on your social accounts a part of your daily or weekly routine, and periodically brainstorm a variety of post ideas. We’ve got tips for Facebook, Twitter and Pinterest to help you learn the best practices for each platform. Then, come up with a social media schedule for your business and stick to it.

SEO: Re-commit to blogging

We get it: You have a lot of weddings and events to worry about during the busy season, and blogging may not be high on the list. However, if being found via Google search is important to you, consider the SEO benefits of blogging regularly. Google is looking for quality content that is updated regularly when it evaluates a given website, so blogging can definitely help your business’ search presence. Make a commitment to your audience (however large or small it may be!) to blogging as often as your schedule allows. Whether that’s one blog post a day or one blog post a week, try to hit that mark each time. This shows your current readers that you are serious about providing them with valuable insight and shows any new potential readers that your blog is an up-to-date and educational resource.

Reputation: Collect more reviews

Collecting feedback about your business should be part of your sales cycle. Reviews help enhance your business’ credibility, increase your visibility and book more weddings in the future. Today’s engaged couples are primarily searching for their wedding professionals online, and 83% of online couples say reviews from other customers are important when deciding to book vendors. Even if you already have hundreds of reviews, recency is still a major factor for couples reading through customer feedback. It’s important to keep collecting reviews each time you work a wedding or event so that WeddingWire users see the most recent feedback from your customers. Be sure to keep requesting reviews as you head into wedding season, and you’ll reap the benefits as more couples get engaged and begin their search!

Sales: Add a WeddingWire Deal

If you’re looking for additional ways to attract more couples, consider creating a Deal on WeddingWire. WeddingWire Deals can help you attract new customers, gain additional exposure and stand out from your competition. Deals allow your business to create a coupon or online promo code that you can share via Facebook and Twitter, and they’re also listed for couples to browse by region. Not only is it easy to do, but you have additional flexibility to offer deals by amount or percentage, include a limit and expiration date, and even include a custom image with your description.

Completed all these steps? Great! Don’t forget to repeat several times a year, and your business will be ready to take on even more weddings each season!