With engagement season upon us, it’s important for wedding and event professionals to increase the traffic coming to your Storefronts or websites to generate more revenue! But it’s also the holiday season, which means engaged couples have a lot of other things on their minds.
You likely see fewer inquiries, reviews and other activities in your account during the holidays. How do you keep couples coming to your Storefront even when they’re focused on impending holiday travel and plans?
Below are several things your business can do to increase your Storefront traffic during this tough time of year!
- Promotions: Deals are a great way to drive more interest, especially during this time of the year when everyone one is looking for a good bargain! Get the attention of potential clients by giving them a better deal for a limited time. Use your social media pages and email to alert your audience of any promotions you establish.
- Gifts: Tis’ the season of giving! Consider giving a free gift to clients who book you during the holidays! This is similar to a deal, but instead of offering a discount, you can make your packages more appealing. Try offering a free gift that they’ll want to use in their wedding planning! Your gift could also come in the form of a gift certificate for other services you provide.
- Host a party: What better time to network, connect and book clients than with a holiday party? A holiday party with food, drinks and even raffles could help build awareness of your brand. Just remember to provide guests with a business card and other materials that tell them how to find out more about your business!
- Give back to those in need: Think about ways you can give to your community! Not only will you help someone in need, but you’ll also earn a lot of goodwill for your business. Use our Love. Write. Feed. program as an example – pledge a donation amount for a certain action your clients can take.
These four ideas will help you continue to bring in business over the holidays, despite the holiday distractions! What strategies have you tried in years past? Let us know in the comments.