The following post was written by WeddingWire Education Expert Andy Ebon. Andy is the Founder of Wedding University and The Wedding Marketing Blog, and is an International Public Speaker, Writer and Consultant based in Las Vegas. Andy travels across North America and beyond, presenting to Associations, Wedding Industry Conferences, Regional Gatherings, and Local Meetings.
In today’s world, unfortunately there seem to be many chances for technology-related problem’s to occur – such as password compromise, information loss or spam attacks. While these issues may seem stressful, there are ways you can take simple steps to help avoid them for you and your business.
Here’s an overview of easy ways to help avoid common digital disasters:
Register Your Domain
The foundation of all-things-internet is the domain name. When you register a domain name, there are four functions associated with it.
- Registrant – Website Owner
- Administrator – Website Manager
- Technical – Usually Webmaster
- Billing – Accounting
Roles may all be held by a single person; however, it’s not recommended. It’s preferable to have at least two people with full control of your domain.
Domains are renewed annually; however, you can register them for more than one year (especially your primary domains).
Your domain registrar (GoDaddy, Network Solutions, etc.) will notify you, periodically about pending expiration of a domain. The best way to prevent expiration is to link a credit card to the domain and make calendar reminders to check in on its status every so often.
Good news — even if a domain expires, there is 30-day time period to redeem your site and get it back in business.
Pro Tip: Anytime you change webmasters or other personnel on file with your domain registrar, do not forget to update it! Failure to do so can lead to domain problems.
Protect Your Hard Drive
A typical hard drive lasts about three years. The best way to protect your business and personal files and information is to replace it at or before three years to be safe. If you don’t, here are some other pre-emptive measures to keep your business running.
First, it is mandatory to have an external hard drive wired directly to your computer. If the computer has a 500 gigabyte hard drive, it would be wise to have a 1 terabyte external drive.
Second, it is wise to have a wireless backup drive, located in a different part of your home or office. As with the first backup, make sure the capacity is larger than the original computer.
Third, have an external drive backing up by broadband to the cloud. There are several popular products, such as: BackBlaze, Carbonite, and others. This final group is extremely important, especially if you are affected by a disaster such as a fire or flood. There is nothing worse than permanently losing data. Saving key documents securely in the cloud is the best way to make certain it doesn’t happen to you.
Set Strong Passwords
Over the last few years hacking is on the rise. The more obvious hacks are big companies such as Target or Yahoo! among other high profile companies and groups.
Don’t think just because you are a one-person operation that you are somehow immune to such intrusion or danger. Whether talking about email, websites, credit cards or anything else, it’s time to take action and be cautious.
The best methods of self-protection are services such as 1Password.com or LastPass.com. These tools will help you generate different passwords for each of your accounts – which you should update often. With just a little effort, you won’t have the need to use the same password for multiple accounts. Plus, you won’t have to simply rely on commonly known information like the names of your dogs or family members!
Focus on Your SEO
Search Engine Optimization requires daily awareness and upkeep; SEO is not a one-time operation. When you build and launch a website, it will only be the first effort to create search engine optimization for your site. It should be monitored and updated often to establish the best performance for your business.
For those of you who use WordPress for your website or blog, one of the best tools is a plug-in, Yoast SEO. It is one of the simplest devices to recognize and apply good SEO practices – no high level of expertise required!
Protect Your Mobile Phones
The device we use most often is our cellular phone. Every year, companies such as Apple, Samsung and others make new versions of their phones – and they are not cheap — often with new models in the $750 range.
Of all the disasters striking a phone user, the worst is the immediate loss (or theft) of their phone. The shock of such a loss is quite jarring.
The iPhone has a feature (for iPhones, iPads, and computers) called FindMyiPhone. You can track down your phone, shut it off, or otherwise take it out of commission should it become compromised with your personal information accessible.
Remember, There’s No Need for Paranoia!
The best approach for safety is a good defense. Making sure you use these tactics will keep your business thriving, and prepared for unforeseen issues that may arise in the future.