The following post was written by WeddingWire Education Expert Andy Ebon. Andy is the Founder of Wedding University and The Wedding Marketing Blog, and is an International Public Speaker, Writer and Consultant based in Las Vegas. Andy travels across North America and beyond, presenting to Associations, Wedding Industry Conferences, Regional Gatherings, and Local Meetings.
Almost every wedding professional is busy, and in your fast-paced world it can be easy to quickly move on to the next task or event. However, it’s important to take the time to thank the people you work with and show your appreciation for their help, referrals, support or even business and act with gratitude.
New year’s resolutions are a great opportunity to focus on sharing your gratitude more frequently. These ideas make it easy to share your appreciation daily to the people who impact your life and business.
The next time a potential client mentions you were referred by another professional, make sure you take a moment to say ‘thank you!’ It can be as simple as a quick text or email, and will be appreciated. For bonus points, consider sending a handwritten postcard or thank you note.
When you actually book the event, it’s a plus to send another acknowledgement, such as a written note. Finally, when the event is complete and you’ve received a review or thank you from the client, a note with a copy of client-praise shows you have earned the referral, and will help encourage them to send more clients your way! Always return the favor quickly to build a mutually beneficial relationship.
IRS regulations and company policies generally limit gifts to less than $25. At first blush, $25 doesn’t seem like a lot of money; however, personalizing the gift is a great way to make it special. For example, giving personalized thank you notes with the name of each client is a strong way to make your point.
On one occasion I attended a presentation by an author. Her talk was titled ‘The Art of The Business Lunch’. The author, Robin Jay, had also attended a seminar I gave on blogging. I gave her a book on blogging, called, ‘Nobody cares what you had for lunch.’ The reaction was massive! Anyone could use a book as a thank you. Music is another interesting way to make a connection. When people fill out Facebook profiles, they often indicate their music preferences. Rather than just a gift card, pick an artist your peer or client has listed as a favorite.
You don’t have to be the membership chair to recognize the presence or absence of people from meetings at local groups or for industry associations. If a person who you sat with was particularly interesting, then just drop them a quick note and tell them. This is great way to naturally expand your network! If a person was missing in action, let them know they were missed.
When one of your employees has performed ‘above and beyond,’ it’s a great to not only tell them personally but to write a note or send a small token as an added bonus for their hard work. Meetings are a great opportunity to acknowledge staff members by telling stories about their successes. Whether it is making a sale, saving a sale, or performing other client magic, a public thank you has maximum impact on great work.
A week ahead of the wedding, send the wedding couple a note explaining what a privilege it is to work for them and how you ‘can’t wait for the wedding day’. That will set an amazing tone that not only are you a quality wedding pro, but that you really care about their individual day and appreciate their business.
The same thing is true for the other wedding pros you will be working with. If you plan to work with someone closely that day, make sure you do the research to know who the person is, and express your appreciation in advance for any help they will provide for you to do your job well. This is not the norm – and will make a great impression!
Overall, remember that it doesn’t take a great deal of effort to demonstrate your appreciation, and it can make a significant difference in your likability and your business success! Aim to showcase your appreciation in 2017 to stand out among the crowd to boost your business in the New Year.