WeddingWire.com and GayWeddings.com will celebrate 3 years of partnership in March of this year! The partnership celebrates the unions of all loving couples, regardless of sexual orientation or gender identity and provides LGBTQ-friendly wedding professionals with an opportunity to reach same-sex couples planning their wedding or union.
Together, WeddingWire and GayWeddings.com empower engaged couples and LGBTQ-friendly wedding professionals throughout the planning process. Wedding professionals listed on WeddingWire can easily opt-in to the GayWeddings.com directory, which features thousands of LGBTQ-friendly Pros across the country and abroad! Learn more about our partnership here.
Ready to share the love? Join the Wed We Can campaign designed to empower same-sex couples, their friends and family, and wedding professionals dedicated to serving the newly engaged couples with knowledge, tools and support. Download Wed We Can social media covers, access education for Wedding Pros to better serve same-sex couples and more.
All WeddingWire members have access to advertising your business on GayWeddings.com by selecting that you service LGBTQ ceremonies in the FAQ of your Storefront within your account. It’s important to remember that when you select that you service LGBTQ ceremonies you are now advertising your business to all kinds of couples, so you may want to re-examine your marketing and brand materials.
Below are three ways to maximize your exposure on GayWeddings.com and reach more same-sex couples!
Always Use Inclusive Language
No matter where you are advertising, it’s always important to practice using inclusive language – that is, don’t reference your couples as one “bride” and one “groom.” Try removing the word bride from your vocabulary and instead use the word couple. Small changes like this transform how you’re marketing yourself and who you’re marketing yourself to! Now none of your couples will feel as though they are not included in your business’ messaging.
Tweak your Advertisement on GayWeddings.com
Using inclusive language is a great start – but also keep in mind you can select a main image specifically for GayWeddings.com. If you have worked with same-sex couples in the past, use one of those photos to feature as your main image, or a more gender neutral image (not a heterosexual couple). In addition, be sure these photos are also a part of your albums on WeddingWire to alert searching couples that you are a LGBTQ-friendly Pro.
Follow headlines and be sure you are aware of the legal status of partnership recognition for same-sex couples in the states where you offer your services. We provide top education resources just for wedding professionals to better serve same-sex couples, knowledgeable expert advice about same-sex weddings and an etiquette guide, the latest news and updates on marriage equality direct from the Human Rights Campaign, and regular Education Expert posts from President of GayWeddings.com, Kathryn Hamm!
Pros who are LGBTQ-friendly can increase their business by expanding their network and making it known that their services are inclusive!