» The “Real Deal” Behind Deals

Wedding season is almost here and clients are looking for great deals, so here are a few Pro tips and suggestions if you consider creating deal for your WeddingWire Storefront!

       Deals are created in your business Storefront by selecting the Deals tab. When adding a deal, make your deal title is something that’s going to catch the attention of engaged couples. Try using the words “free”, “savings” or “percent off.” These phases can jump out to a client looking for a good deal, encouraging them to act and contact you for more information. Another tip: always make sure you are following all Community Guidelines when creating your title.

·         When considering how interested parties can redeem your deal remember to think of what is easiest for your clients. Consider how many potential clients may be reviewing your listing on their mobile devices or who may not have easy access to a printer. Printing a coupon can be difficult; consider using a personalized promo code such as WeddingWire2013 or WWPromo. This way they can act fast and send the code in their email to you, or mention it on the phone, and you will easily know they found your deal on WeddingWire!

·         Additionally, all deals must have an original value. For example if you are doing a percentage off a specific package, be sure to include what the base price of the package would be. For example, if you are offering 20% off a photoshoot, be sure to include your standard rate before any discount is applied. This helps to showcase the great deal that the potential client is taking advantage of!

In your deal description, be sure to provide all the details your client should know, and what they may ask Tell them exactly what you are offering, any restrictions, and again how to redeem it. Additionally, it is helpful to add an image (especially if your deal is a tangible item). Finally, expiration dates and deal limits are great because they drive urgency and will encourage the couple to take action to get the deal before it expires!

Need some deal ideas? Here are some examples that Pros like you are using:

Venues:

  •         Discount on facility when mentioning they were found on WeddingWire
  •         Time of the year or day of the week wedding package discount

Beauty and Health:

  •         Free or discounted service to try your product out before their big day
  •         Group special for large bridal parties

Catering:

  •         Buffet upgrade
  •         Select percentage off with a certain number of guests

Continue reading