» Using Inquiry Questionnaires and Auto Response Emails

With the end of engagement season and the start of wedding planning for all the newly engaged couples right around the corner, your business is going to be managing an influx of inquiries. Being able to manage your new inquires, your current clients and your already-booked events can be a lot to juggle!

Using Inquiry Questionnaires and Auto Response EmailsWeddingWire launched a variety of tools in our Clients tab to help Premium Pros manage their clients throughout all phases of the booking process, from first inquiry to payment. These tools will help you run your business more smoothly by streamlining the process for you as well as your clients. Two of the ways you can quickly and easily improve your efficiency is by taking advantage of WeddingWire inquiry Questionnaires and auto response emails.

With our Questionnaire tool you can build a custom questionnaire for your prospective clients to complete before you even speak with them. This will make your first conversation more productive, as you already have the basic questions out of the way and you can spend time with the client and deciding if they are the right fit for you.

Haven’t used an inquiry questionnaire before? Not sure of questions to ask prospective clients?

Think basic – What is their event date? What is their wedding theme? How many guests will be attending? What is the best time to connect with them to discuss your services further? Keep in mind that most couples are reaching out to multiple vendors for more information about their services – don’t make your questionnaire too long. For examples of questions to include for your service category, see this post about the benefits of a questionnaire!

Be strategic – Ask your prospective clients how they found your business. You’ll want to know how they found you, and asking when it’s still fresh in your client’s mind is likely going to yield better results than waiting until later. Ask specific questions like, “Have you read any reviews about my business?” to get more details on their search process.

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» Revamping Your Storefront for 2014

January is one of the busiest months for our WeddingWire Pros! With most of the big engagement season holidays now behind us, there’s a whole new class of couples starting to plan their weddings! With the increased traffic, couples will be spending more time on your WeddingWire Storefront deciding whether or not they would like to book your services. Revamping your Storefront will help your business convert more leads and secure more bookings.

First and foremost, your Storefront should be a representation of your brand and what makes you unique as a Wedding Pro. As the industry becomes more competitive, it is important to stand out from your peers in the industry. Below are three easy ways you can revamp your Storefront and reach more couples in 2014!

Revamping your Storefront for 2014Main Image

A great way to stand out is through your main image. When couples are browsing through the catalog, your main image is the first representation they have of your business. Take a look at your local catalog – choose a main image that stands out among your competitors and is more likely to draw potential clients to your listing. Couples are more likely to click on an image that features people rather than a logo. Choose a main image that exemplifies what you do and how your services will enhance the couple’s wedding.

Examples: If you’re a DJ, choose a main image of the couple during their first dance or a group of guests dancing. If you’re a Florist, select a main image with the bridal party holding your bouquets.

About Us

After selecting a new main image, take a look at your About Us section. When a potential client clicks into your Storefront, the About Us section is the first section shown. Make sure your About Us section speaks to your potential clients and explains what they need to know about your services or products. Try including a call to action at the end of this section to guide couples to do exactly what you want them to do – whether that be sending you an email, giving you a call, or filling out the contact form.

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