» #WWEDUChat Recap: Pricing Questions with Alan Berg

Yesterday, we hosted our first Twitter Chat for Pros, featuring WeddingWire Education Guru Alan Berg. Alan answered the biggest pricing questions so you can be better prepared to deal with ‘how much?’ this engagement season. Missed the chat? No problem! Find below a full recap of our Q&A with Alan, or check it out on Read more...

» WeddingWire to Feature Alan Berg as an Education Expert

The team here at WeddingWire is always looking for new ways to expand our education (EDU) program to bring you the latest and greatest information to grow your business.  We have featured well known industry experts and leaders, along with our executives here at WeddingWire, to build a valuable resource for you. We are excited Read more...

» How to Set and Measure Your Business Goals

I received a call from a client’s sales manager asking me how many calls I expected my sales reps to make. I told him that throughout my sales career in this industry, beginning when I was an independent ad sales rep (commission only), then a publisher (with 3 sales reps), to a Regional Sales Director Read more...

» Why Do Couples Ask About Price First?

  This article was written by Alan Berg, a WeddingWire Education Guru. Alan has over 20 years experience in wedding related sales and marketing, and is a member of the National Speakers Association, an author, and founder of The Wedding Industry Leaders Conference, an organization dedicated to the educating and consulting of highly motivated individuals Read more...

» Building Your Brand: Going Beyond the Logo

Angela V. Photography What is a brand? If I ask 10 wedding pros, I’ll get 10 different answers. Some people think it’s their logo, or their colors, the way their store or office looks, or the way they dress. All of those are part of your branding, but they’re not your brand. Large companies have Read more...

» Read any good books lately? Learning for life with Alan Berg

This article was written by WeddingWire Education Guru Alan Berg, CSP. I’ve seen a lot of social posts lately asking about which books to read or talking about books they’ve read. Each of the posts starts an active discussion, which is great. For me, the best part of those discussions is the passion behind the Read more...

» Do You Do Weddings or Have a Wedding Business?

Karina Santos Photography As many of you know, the wedding industry is a recession-resistant industry, and in most categories, the barrier to entry is fairly low — which allowed many of us to get in without much investment in the first place. Of course, that also allows many newcomers to get in, every year. Just Read more...

» Should You Focus On Volume Or Profit?

Photography by StopGoLove Film+Photo In my conversations with wedding pros, around the world, the topic of how many weddings/events a business should do each year is a recurrent one and there’s certainly no one answer that’s right for every business. So many factors will affect both your ability and desire to do more weddings/events. If Read more...

» Tackling Friendors: When Couples Hire Friends Instead of Wedding Professionals

This article was written by WeddingWire Education Guru Alan Berg, CSP I’m pretty handy with a set of tools, and I’ve often helped out a friend or relative with a repair or home improvement project. In other words, I’ve been a ‘friendor’, have you? A friendor is a friend or relative who performs a service Read more...

» 5 Ways You’re Losing The Sale

Photo by Whitehall Estate Getting a sales inquiry is a huge buying signal. By the time you get an email—or contact form, LiveChat, text or phone call—your potential couples have already done most of their filtering. They’ve put you on their short list. They’ve started with all of the possible choices and narrowed it down Read more...

» Make Your Website a Winner

Webinar recap! Make Your Website a Winner: How to Write Better Copy This month, as part of our monthly educational webinar series for premium members, WeddingWire Education Guru Alan Berg shared his tips for how to create a more successful website by writing better copy and adding key features. Find below some top highlights from Read more...

» When is an Email Reply Not an Email Reply?

This article was written by WeddingWire Education Guru, Alan Berg. Alan has over 20 years experience in wedding related sales and marketing, and is a member of the National Speakers Association, an author, and founder of The Wedding Industry Leaders Conference, an organization dedicated to the educating and consulting of highly motivated individuals and businesses. Read more...

» 4 C’s of an Engaging Website

Webinar Recap! You have likely heard the four C’s of diamonds, but have you heard the four C’s of an engaging website? Yesterday, WeddingWire Education Guru Alan Berg hosted our monthly educational webinar for premium members. This month, we focused on the four C’s of an engaging website, and how to improve your business website Read more...

» Top Down Selling Tips to Increase Your Bottom Line

Webinar recap! When it comes to running your business, it is best to try to work smarter, not harder. This attitude doesn’t just apply to your services – it also applies to your sales process! In this month’s webinar for premium members, WeddingWire Education Guru Alan Berg shared his tips for leveraging top down selling Read more...

» Don’t Sell Yourself Out of the Sale

This article was written by Alan Berg, a WeddingWire Education Guru. Alan has over 20 years experience in wedding related sales and marketing, and is a member of the National Speakers Association, an author, and founder of The Wedding Industry Leaders Conference, an organization dedicated to the educating and consulting of highly motivated individuals and Read more...

» New York Pros: Revolutionize Your Business with Alan Berg

Revolutionize your wedding business and be ready to tackle the busy summer wedding season! WeddingWire is proud to sponsor the Buffalo Bridal Association’s one-day workshop, featuring WeddingWire Education Guru Alan Berg on Tuesday, July 8th at Seneca Niagara Casino & Hotel. The day will be full of eye-opening educational sessions on a variety of topics, Read more...

» Announcing our First #WWEDUChat! Pricing Questions with Alan Berg

We are excited to be hosting our first Twitter Chat for Wedding Pros, featuring WeddingWire Education Guru Alan Berg! We hope to have you join us and tweet all your pricing questions to @alanberg and @WeddingWireEDU next Thursday, 12/18 at 1pm ET/ 10am PT. Twitter Chat Details: #WWEDUChat: Pricing Questions with Alan Berg Now that Read more...

» Why Failure IS an Option

This article was written by WeddingWire Education Guru Alan Berg, CSP. Whether it’s playing it safe, or being an overprotective parent, it’s often tempting to try to reduce the chance for failure. After all, isn’t failure bad? Actually, all failure isn’t bad, because failure meant you tried something, and just didn’t get the results you Read more...

» Do You Want the Sale, or Not?

This article was written by WeddingWire Education Guru Alan Berg, CSP. While speaking at a conference in Mexico, I overheard some wedding professionals talking, and one said:“If you don’t want to do the wedding, just give them a really high price.” I jumped into the conversation, and I said “If you don’t want to do Read more...