» #WeDoSomethingBlue to Reduce Wedding Planning Stress

#WeDoSomethingBlue to Reduce Wedding Planning Stress

Wedding planning is supposed to be fun for your clients, but sometimes it becomes a super stressful process. Our research shows that 3 out of 5 WeddingWire couples report feeling significant pressure and stress to plan the perfect wedding, which takes away from what should be a happy time for engaged couples.

This wedding season, WeddingWire is helping your clients kick wedding stress to the curb and bring the focus back to love and commitment with our Something Blue campaign. Your clients can pledge to not let wedding stress take over their lives, and they’ll be signing up to receive exclusive deals from our partner brands and a special “something blue” band to wear as a reminder!

Each week through July 9, 2016 we’ll send weekly emails featuring select de-stressing tips offered by our pros, plus we’ve added a specially-curated article on WeddingWire with some of the best tips we received, including the following:

Prioritize. Making a list of your top five ‘must-haves’ on your wedding day will help you stay on budget and get the wedding you have always envisioned.”

Melissa Kramer of Kramer Events in San Luis Obispo, California.

Stop trying to make everyone happy. Don’t be surprised if you are bombarded with ideas, suggestions and requests from every side from the moment you announce your engagement. Although you should be considerate, it is unwise to try and please everyone. Be true to your vision, and remember that this is your day. This will help you establish boundaries and have the wedding you always dreamed of.”

Olga Pomeransky of Best for Bride in Etobicoke, Ontario, Canada.

Don’t lose sight about what the big day is really about! If you remember that celebrating your love and commitment with everyone you care about is the most important part of the day, you won’t stress over the napkins matching the bridesmaids dresses perfectly.”

– Lindsay Quinn of NST Pictures in New York, New York.

Join the movement to reduce wedding planning stress! Share with your clients on social media using #wedosomethingblue to help spread the word that couples are not alone when it comes to wedding planning – they have family, friends, and friendly pros willing to help lessen the burden.

Learn more about wedding planning stress from our latest WedInsights fact sheet.