As we enter 2017, it’s important to start planning for the upcoming wedding season and beyond. Besides preparing for upcoming events, dedicate some time to assess your business and find ways to make improvements.
For many pros, a more successful year can mean focusing on a stronger online presence through social media or an improved mobile website. For others, it’s acquiring new customers or finding ways to make their marketing dollars go further. Regardless of your specific goals, one thing is certain: you must know your customers and understand their wants and needs during the planning process to make the best adjustments to your business — and we are here to help!
Throughout the year, our Consumer Insights & Research Team conducts studies with thousands of engaged and newlywed couples nationwide to assemble the latest in industry and consumer data. Our findings are available to download for free anytime at WedInsights.com. Each volume, one-pager, report or infographic is filled with actionable insights designed to help your business grow and succeed!
View some of the most popular WedInsights:
- Learn to connect with Millennials
- Today’s couples from Planning to “I do”
- How couples prefer to communicate with vendors
- Understand the impact of marriage equality on wedding planning trends
- Find out what couples search for when choosing the perfect engagement ring
Check back often for new reports as we’ll continue to add new topics each month. Do you have a topic you’d like to learn more about? Email us and let us know!