» Webinar Recap: Delight, Don’t Fright! 10 Dos and Don’ts from Couples

October-Webinar_Delight-Dont-Fright!-10-Dos-and-Donts-from-Couples_TileWebinar recap!

Engagement season is upon us, and soon you will be interacting with many newly engaged couples searching for their wedding professionals. Are you ready to make a great impression and quickly earn their business?

During this month’s one hour webinar for premium members, WeddingWire’s Customer Success team leaders Marty Kaufman and Ashley Conway shared the top dos and dont’s for Pros – taken right from the couples’ themselves!

Here are 10 key takeaways for your business:

  1. Acknowledge and understand their point of view. Be approachable, helpful, and avoid surprises later on by asking and answering all questions up front.
  2. Respond quickly and professionally. Try to respond within 24 hours, and stay responsive through the planning process.
  3. Provide pricing. Share pricing information when asked, and consider adding it to your website and Storefront. Be direct and provide education around pricing, and avoid scoffing at their initial budget.
  4. Communicate professionally. Make sure you have a professional email address, and use easy to read fonts in your communication. Don’t forget to spell check!
  5. Get to know your clients. Focus on getting to know the couple, or all decision makers – not just the bride! Provide inclusive language and acknowledge that both partners getting married and planning their day.
  6. Educate your clients. Get to know your client’s wishes, and provide helpful suggestions or tips as necessary. Don’t brush off their ideas too quickly, but politely share your expertise as needed to help create their perfect day.
  7. Make a good first impression. Avoid pre-judging couples, being presumptive, or jumping into business too quickly. Instead, ask a few key questions about the couple, be open-minded with their ideas and interested in their vision.
  8. Respect your competition. Do not trash-talk your competitors! It will only reflect badly on your business and character. Instead always be respectful of the industry, take the high road, and make helpful suggestions to make a great impression and remain professional.
  9. Stay humble. Despite your many successes, try to remain grounded and approachable to connect with your clients. You don’t want to see too expensive, hard to reach, or busy for them to want to book with you. Instead, showcase your quality with great past work and reviews.
  10. Respect their opinions. Overall, the wedding is their day! Your job is to work to try to bring their vision to life and give helpful recommendations along the way. Avoid projecting your own taste or opinions too much, and be sure to ask for feedback throughout the process so you know they will be happy with the end result.

For more details, watch the full webinar!

Plus, all our past webinars are available in the Education Center for premium Pros to view at any time. Check it out for some great education on leading important topics for your business’ success.