» Updates to Your WeddingWire Analytics Reporting

Updates to Your WeddingWire Analytics ReportingWe’re excited to announce that as of May 1, 2015 your WeddingWire Storefront traffic in your account Analytics is reported through Google data services and displays Storefront Visits in place of Storefront Clicks.

In order to provide more in-depth Analytics information, we transitioned to Google data services. Google Analytics is regarded as the industry standard for traffic reporting, and we want to provide a consistent experience when reporting your Storefront traffic.

Here’s the breakdown of the new metrics you’ll need to understand and how the data points differ:

  • Unique Visits: A unique visit consists of the activity of a single user on your Storefront. A unique visit ends when a user is inactive for more than 30 minutes. Unique Visits do not reflect how many times someone clicks on tabs and links within your Storefront or how often a single user returns to your Storefront during the visit.
  • Storefront Visits: Cumulative monthly unique visits to your WeddingWire Storefront compared to the median number of visits to other Storefronts in your region and service category.

In reporting Storefront Visits instead of Clicks, you now have a more transparent view into the number of unique visitors viewing your Storefront each month. This update – based on feedback from our members – will give you access to enriched Analytics and set the foundation for future Storefront data improvements.

It’s important to note that your Website Click and Review data within Analytics will remain upunchanged during this update! While we have updated some functionality over the past year, our goal is to continue to surface more information to you in future versions. If you have any feedback or improvement requests based on these updates, please complete this form.

WeddingWire Analytics, along with guaranteed directory placement, is only available to premium WeddingWire members. Learn more about upgrading at vendors.weddingwire.com or get started by contacting us at sales@weddingwire.com.