Throughout 2014, we’ve shared the latest news and advice to apply to your wedding and events business. We always hope our posts are helpful, but it’s great when we reflect on the year and look at which articles our community of wedding professionals enjoyed the most!
Check out our countdown of the top WeddingWireEDU posts of 2014 based on your views, comments and shares:
Building strong Search Engine Optimization (SEO) is very important for your wedding business’ online exposure. But, there’s so much information available about SEO that it may be difficult to know what you should (or should not) be doing for your business. We break down what you need to know to build strong SEO with tips for how to optimize your website, blog, social networks and online listings.
Building online credibility by collecting reviews from past clients is an important aspect of your business’ marketing. While your clients probably tell you they are going to write you a review, you may find getting them to follow through is time consuming and difficult. We’ve got three unique ways you may not have tried to reach out and collect more reviews from your clients!
For many wedding professionals, email auto-replies are the simplest (and quickest) way to respond while you are out and about. Make sure your business is putting its best foot forward right away by following these five best practices for crafting your auto-reply emails.
Wedding Pros are often juggling busy schedules. All the phone conversations, emails, and in-person meetings with both prospective and booked clients can feel overwhelming, but effective client communication is key for your business’ success. These tips from Education Expert Jennifer Reitmeyer will help set the tone for a strong first impression from first contact with the client to the event itself!
Many wedding professionals create their own business websites to help establish themselves in the wedding industry and build brand awareness. If you’re a small business just starting out, it can be hard to determine what should be on your website and how it should function! Whether your website is new or just needs an update, our top 10 website do’s and don’ts will help you put your best foot forward.
If your business has a Facebook page, you know it can be a challenge to get likes, comments and shares on your posts. Unlike your personal Facebook account, your brand’s audience is looking for value – whether it’s more information about your business, relevant content or even deals for being a fan. These five tactics will help you build Facebook engagement and get your message out to more users!
Getting found easily in Google search results is important for all small businesses, especially wedding professionals. Your WeddingWire Storefront is a great starting place to reach engaged couples on WeddingWire, but there’s more you can do! Improve your website by focusing on the five qualities Google looks for in your business website so you can keep boost your placement in search results.
In this day and age, a website is an absolute must for any business, even if your business is small or doesn’t “sell” anything online. However, there are a lot of myths floating around about how expensive, complicated, and time-consuming websites can be. We’ve busted these four common website myths so you will know the best strategies when creating or improving your business’ website!
Is there a magic formula for wedding show success? As with any other marketing strategy, you have to be active to get a strong return on your investment. After all, you can’t just buy your booth and expect the sales to come rolling in! WeddingWire Education Guru Alan Berg explains how you can make the most of wedding shows and maximize your wedding show impact by following these six steps.
Handling pricing questions can be tricky, but remember that pricing questions are really just sales opportunities! Couples who ask about price are showing their interest in your business, so it’s important to know how to effectively address the question. Learn how to deal with pricing questions so you can close more sales with these tips from WeddingWire Education Guru Alan Berg!
Thanks again for reading in 2014! Want to see what was popular in 2013? Check out last year’s top 10 countdown.
Looking for more education? Don’t miss our 2014 WeddingWire Education Guide!