November marks the beginning of what we like to call “Engagement Season!” 43% of engagements happen between November and January as couples spend time with their families and friends during the holidays. Check out our WeddingWire Infographic on wedding planning seasonality for full details on the most popular engagement days, when couples are planning their wedding throughout the week, and what seasons are the most popular for weddings.
Newly engaged couples will be excited to start planning their weddings, and the WeddingWire Network will be a popular place for them to begin their searches for their perfect Wedding Pros. Follow these tips to ensure that your WeddingWire Storefront is ready!
Main Image – Take a look at your main image. Are the colors clear and bright? Are you showcasing a couple or group celebrating? Make sure that it looks right in the vendor catalog (ie: the image isn’t stretched or shrunk too small). Remember that text is hard to read in the vendor catalog, so typically logos will perform better in your About Us section, and we recommend using a photo as your main image.
About Us – Re-read your About Us section. Does it portray your company in a way that you want couples to perceive your business and services? Does it provide enough information without being overwhelming? Double check that there are no typos and add your phone number and email address so that it is easy for interested couples to contact you after reading a description of your company. This is also the best place to showoff your logo!
Photos – Have you updated your pictures since this past wedding season? Your first album should showcase your best and newest work, since that is the one that couples will be clicking through the most. You can always rearrange the order of your albums in the Photos section by clicking and dragging them.
Videos – When did you create your most recent video? Keep this section updated as well, as it showcases your work in an interesting and engaging way! As you’re adding in new photo content, premium members can also create new and unlimited videos and publish them to your Facebook, website, social media and more using the WeddingWire Video Builder.
Reviews – Make sure that you highlight a review on your Storefront by selecting the ‘Reviews’ tab in your Storefront. This review should be from this past year, if possible. Try using the Review Collector tool to gather great reviews from your clients over this past wedding season. The more reviews you have, the better!
Follow these simple tips to maximize your WeddingWire Storefront and be well-prepared for engagement season and set-up for booking more new clients!