» Mobile Matters! Create a Winning Business for All Devices

December-Webinar_MobileMatters!_TileMobile Matters!

Today’s couples are planning their wedding while on-the-go. Does your business make a great impression, and stand out on all devices? Thinking ‘mobile-first’ creates an exceptional brand experience from phone to tablet to desktop, and impresses your target audience!

During this one hour webinar for premium members, WeddingWire CMO Sonny Ganguly shared his tips for how to best engage with mobile-friendly couples, his top ‘mobile mantras’ for your business and the best 15 apps of the year.

Here are Sonny’s seven mobile mantras to set your business up for success:

  1. Mobile first: When designing your website and emails, think ‘mobile first’ with an easy to read and navigate core design, that you can build upon and modify as devices get larger and for desktop.
  2. Mobile end-to-end: Set the goal to make all your communication and campaigns a strong experience from end to end from all devices. For example, if you create a great email, make sure it works just as well from a mobile opener as a desktop!
  3. Mobile conversion: Make sure you add a simple and easy to use contract from to your website for mobile visitors. The form should be large enough to type easily from phones, and not ask for unnecessary fields which will cause drop-offs in your leads.
  4. Mobile mail: 70% of WeddingWire consumer emails are opened on mobile devices, which means your clients are opening your emails on the go as well! Make sure your emails are mobile-friendly by always testing them on a mobile device with clear calls to action for the greatest engagement.
  5. Mobile payment: Accept payments from your mobile devices to close more sales quickly. Devices such as Squares plug right into your smartphone, and with new apps for payments such as Apple Wallet – mobile payments are only going to continue to rise.
  6. Mobile audience: Prepare your business for your clients and store all their important event information in one easy to access place by using WeddingWire Client Sites, available in premium accounts. Both you and your client can log in any time, and from any device to finalize payment, track contracts and add event info.
  7. Mobile me: Mobile devices are becoming even more personal and easy to use. Smartphones, watches and assisting systems such as Siri are getting to know and remembering your preferences, and are more able to be tailored than ever before. Stay ahead with the latest tech!