By definition marketing is the activity, set of institutions, and processes for creating, communicating, and delivering offerings that have value for consumers and society at large (American Marketing Association). Marketing is the first step in developing a product or service. Seth Godin said it perfectly in his recent post, “Just about every successful product or service is the result of smart marketing thinking first, followed by a great product that makes the marketing story come true.”
Advertising is the act or practice of calling public attention to your product, service, need, etc. (dictionary.com). Advertising includes paid ads, which can be online, in print, on billboards, etc. Advertising is a main component of marketing.
A good way to look at it is to think of marketing as a pie, in which you have slices that include advertising, market research, product branding, interactive media, SEO, sales strategy, lead generation, consumer involvement, customer support, and more. Marketing is everything you do as a small business to facilitate a connection between your business and your consumer.
Our goal at WeddingWire is to provide the platform for vendors in the wedding industry to do both. As a vendor you can create an account and build your Storefront, which helps you create and communicate your product offerings to your consumers (engaged couples). Our vendor catalog, which is listed off of numerous networks (i.e. Martha Stewart Weddings, BridalBuds, WeddingAces), serves as a means of advertisement for your business for all incoming engaged couples to see.
What are your thoughts on marketing and advertising? Share your feedback in the comments sections!