Whether it’s a highly customized ceremony or new personalized traditions at the reception, today’s couples are mixing the old with the new and looking for ways to make their wedding stand out from the rest. Your clients want a personal experience that reflects their values and beliefs as a couple, which means all bets are off when it comes to the tried and true customs of the past.
Below are some key stats from Volume 10 of the WedInsights Series that show how personalization is changing the wedding industry landscape in 2016 and beyond!
- 72% of ceremonies are held at a non-religious location, and 1 in 3 couples create their own vows to add a personal touch.
- While over 80% of brides are still being escorted down the aisle by their father, 55% of couples choose to have themselves and the wedding party walk down the aisle to non-traditional music.
- 43% of couples prefer to see each other before the ceremony to take pictures – a popular trend that we’ve seen among same-sex couples for years.
- While 72% of couples incorporate a tiered wedding cake, others are opting for alternative desserts like doughnuts.
The best part about personalization in weddings is that it’s a trend that applies to virtually all types of wedding pros! You can find ways to personalize all areas of the ceremony and reception to give your clients the unique experience they’re looking for. Your wedding business can take advantage of these trends by making the following adjustments to your sales process:
Be more visible to engaged couples across the internet
Modern couples are conditioned to expect instant access to important information. Make sure your website and all other online listings (including your social networks) are up-to-date and clearly communicate the key information that couples want to see – especially pricing and reviews. And don’t be afraid to show some personality – couples are looking for unique ways to approach age-old traditions, and they’ll value your personal experience and flair!
Tailor your offering based on popular trends you’re seeing in your industry
Although some trends come and go quicker than others, it’s important to keep a pulse on the industry so that you can keep your service and/or offering fresh. Knowing ‘what’s hot’ and ‘what’s not’ will help establish yourself as a credible business and allow you to guide your clientele.
Differentiate your business by listening to your couples’ needs and unique preferences
Marriage is about the union of two unique individuals and as such, today’s couples are taking the time to find ways to express themselves throughout the wedding day! After saying “Yes”, couples are now turning to social media to announce their engagement and start looking for information. Begin by asking your couples what they envision for their wedding and if they have examples they’d like to share, and be prepared to offer your expertise as a complement to their vision.