» An Inside Look: We’re Off to Bridal Week!

Kim Forrest is one of WeddingWire’s editors. She manages content creation on both WeddingWire and EventWire. Kim has been writing about weddings for nearly a decade, and has been quoted as a weddings expert in the New York Times, Washington Post, Slate, and more. 

Twice a year, members of the WeddingWire team attend New York International Bridal Week, commonly referred to in the industry as Bridal Market! For those unfamiliar, this event is basically Fashion Week for wedding dresses, where all of the top designers share their collections at runway shows, presentations, and informal appointments for both retailers and the wedding press. So basically, we get to see the newest wedding dresses as they hit the runway – months before they’re available in stores. We’re super-excited that New York International Bridal Week is coming up in just a few weeks – April 19-22 – and we’ll be there to cover it all!

Now, there are a lot, and we mean, a lot of shows to attend. While the home base of  the event is located at Pier 92 on the west side of Manhattan, there are shows throughout the day all over the city – uptown, downtown, and everywhere in between. To make it through the day, we rely on comfortable shoes (taxis can be hard to come by and we often find ourselves hoofing it!), our trusty spreadsheet/calendar, our phones (and chargers!), and lots and lots of candy!

But it’s not all sweet treats and gorgeous gowns – we’re at Bridal Week to work. At each show, we have our hands full – taking written notes, Tweeting, pinning, Facebook-ing, Instagramming, and blogging. We want to make sure you have the latest info on the hottest gowns as they step off the runway. We’re also looking for the hottest trends – the styles brides will be clamoring for in the coming months. Last season, it was all about lace, peplums, sleeves, pink, and gold – but we’re certainly curious about what we’ll find this time around. Our hunch is we’ll see a lot of glamorous, Great Gatsby-inspired gowns in anticipation of the upcoming Baz Luhrmann film, but we’ll just have to wait and see!

Mark your calendars! Starting on April 19th, we’ll be sharing the newest wedding dresses through WeddingWire’s social media channels – Twitter, Pinterest, Facebook, and Instagram, plus presenting the hottest trends on the WeddingWire blog. We’ll also have photo slideshows of every runway show on our Fashion Ideas section so you can check out your favorite gowns, and a Inside Look recap specifically for Pros like you on the WeddingWireEDU blog following the event.

If you’ll be at the event checking out the newest designs, we would love to see you! Come visit our WeddingWire Lounge (Booth #299, Pier 94)  to relax while re-charging your phone and tablet. We hope to see you there!