Kim Forrest is one of WeddingWire’s editors. She manages content creation on both WeddingWire and EventWire. Kim has been writing about weddings for nearly a decade, and has been quoted as a weddings expert in the New York Times, Washington Post, Slate, and more.
The Editorial Team’s role here at WeddingWire is to create content (like our SummerBook!) to entice and inspire couples, and as wedding professionals, your WeddingWire Storefront should do the same. Think of your Storefront as a magazine with you as the editor-in-chief, where you choose the the right photos and information to share. We spend a lot of time browsing WeddingWire Storefronts to look for Wedding Pros to interview and feature in our content (including our seasonal e-magazines!), and we came up with these tips to make your Storefront even more appealing.
Only Professional Photos
You’re more likely to catch an engaged couple’s eye with clear, professional photos. We do not recommend including blurry photos taken with mobile devices on your Storefront. Even the most beautiful wedding element will look unattractive and unappealing with an unclear photo or an image that is cluttered with effects. Make sure to network and maintain good relationships with wedding photographers to obtain these images.
Yes, we love to see beautiful photos of couples as much as the next person, but if you’re a beauty Pro, we want to see the back of the intricate hairdo you did, or a close-up of the bride’s make-up. Make sure that all of your Storefront photos relate to your services.
Categorize Your Photos into Albums
If you offer multiple services (lighting, rentals, flowers) create separate photo albums that highlight each of those services, so if a couple/editor is using you for just one or two of them, they can get a sense of that service as it stands on its own!
The More, The Merrier
Let engaged couples get lost in all of your beautiful work! We say the more images you include, the better. Be sure to provide a variety of examples of different types of weddings in your albums to ensure that a couple can find images that match their style.
Think About Your Profile Image
Your main profile image is like the cover of your magazine. It’s a potential client’s first view of what makes you unique and special – and you certainly want it to jump off the “newsstand.” Make sure that the photo you choose reflects your work rather than a logo or a generic image that doesn’t feel uniquely you.
Avoid Image Collages
Image collages and compilations can look great on blogs and such, but on your storefront, it’s best to keep the focus on one photo or detail. Collages can confuse the eye and make your work feel disjointed in this space.
Don’t Have Wedding Photos? Try a Styled Shoot!
If you’re new to the business or having trouble collecting professional photos, gather a group of vendors and work together create a styled editorial shoot to show off your work. Make sure you have permission from the photographer to use the images in your Storefront.
Keep Up To Date
Go through your images on a few times a year to make sure they still look new and fresh. Any photo that seems even remotely dated should be removed. If you took new photos, renovated a venue, or started offering a new service, keep your storefront up to speed with your business so editors and brides alike can keep up.
Interesting in having your work featured on WeddingWire? Visit RealWeds.com for more information!