Engagement season is here, which means newly engaged couples everywhere are starting to plan their perfect wedding and looking for wedding professionals who can help pull it all together.
While some couples may be focused on celebrating their big news with family over the holidays, many others will jump right into the planning process – looking for a wedding planner, scoping out venues, building a budget and choosing a date.
Check out these statistics from Volume 7 of the WeddingWire WedInsights Series to find out what’s in store for your wedding business this engagement season!
17% of engagements happen on the same 10 days each year
In fact, nearly 40% of engagements occur between November and February. The holiday season is the perfect time for many engagements, given that many couples have time off work and travel home to visit their families. The top ten most popular dates include major holidays such as Christmas Eve, Christmas Day, New Years’ Day, and Valentine’s Day.
On average, couples are engaged for 12 – 13 months before getting married
With that amount of time, couples have the ability to plan the wedding at a more manageable pace with their busy lives. However, it’s important to keep in mind that engagement lengths can vary greatly – our data shows that 29% of couples are engaged less than 9 months and 33% of couples are engaged for over 16 months. Those who have less than a year to plan are going to have very different wants and expectations, compared to a couple with 2 or more years to plan.
Most couples search for the majority of their vendors 7-9 months prior to their wedding
When jumping into the planning process, couples begin by setting a timeframe and budget. Certain categories such as venues, caterers, bands, and DJs are often researched as early as one year prior to the wedding. But don’t forget that 50% of couples getting married use products and/or services from at least 10 different vendors, so now is the time to ramp up your marketing.
50% of all weddings in 2015 occurred on only 25 days
With only 52 weekends in a year, there is significant competition for those highly-prized Saturdays! Although couples get engaged at different times and weddings take place year-round, 76% of weddings occur during the summer and autumn months. Be sure to check out the dates as we head into 2016 so you can anticipate which weekends may be your busiest.