Do you consider yourself an expert in your field? In our September webinar for premium members, WeddingWire Education Expert Meghan Ely shared her tips for packaging your skills, experience and knowledge to become a recognized expert in your industry. After all, building your reputation helps you stand out from your competition, increase your value, and boost your brand!
Find out some top highlights from the webinar below.
- First ask yourself: What am I an expert in? Some considerations include: regional knowledge, destination weddings, LGBTQ, Indian weddings, Jewish weddings, Persian weddings, Elopements, second marriage and more!
- Before submitting a real wedding, you must first: do your research, focus on your target audience, study the submission guidelines and be mindful of editorial calendars. You can submit real weddings to WeddingWire at RealWeds.com!
- If you are interested in guest writing, be sure to: research the top and best fit outlets for your expertise, select your top outlets to approach, outline the submission guidelines and follow them, craft a list of topics and only then make the pitch!
- To help your business get press, here are some great tips: learn to think like the media – what content and help do they need? Make it easy on them, make your outreach about them and their success and not too self-serving, treat them like a client and act professionally, and be prompt with deadlines and organized in your follow up.
For more details, be sure to watch the full webinar!
Interested in learning more from Meghan and her team at OFD Consulting? Until this Friday, 9/25/15 at midnight, all WeddingWire webinar registrants can save 40% on products such as a Real Weddings Submission kit with promo code: weddingwire at checkout!
Did you know that all of our past webinars are available in our Education Center for premium Pros to view at any time? Check it out for some great education and inspiration on important topics for your business from sales to client communication, marketing and more.