A mobile-friendly website is no longer a nice-to-have – it’s now a necessity for conducting business in the wedding industry. More than ever, couples are using smartphones at all hours of the day to keep the planning process moving along, from searching for vendors to finding inspiration.
Your mobile website might be the first and only impression a couples sees of your business, so it’s vital that your site provides a good user experience and highlights important information. You can learn more about mobile optimization in Volume 3 of the WeddingWire WedInsights Series, but below we’ve compiled a few stats that prove that mobile optimization is a big deal for your wedding business!
61% of mobile users say they are likely to visit another site when they don’t find the information they’re looking for right away
Today’s society is accustomed to instant gratification and the same holds true for the wedding planning process. Smartphones allow couples to search for information during their commute, while at the gym and even at 2am; therefore, it’s important to provide the content they’re searching for when you have their attention! If a couple can’t find the information they’re looking for on your site, they’ll quickly move on to the next.
Each week, couples spend over 30% of their time planning their wedding from a mobile device
While all businesses need to have a strong mobile presence, it’s important to recognize if the product or service you provide is better suited for a desktop or mobile interaction and adjust content accordingly. While a couple might not create their wedding invitation on a mobile device, they will certainly be browsing for design inspiration. Think about what is most valuable to your mobile clients and how you can deliver a great experience, while highlighting the most meaningful content. A good mobile experience does not need to replicate your website, but should offer up content that makes prospective clients want to take the next step.
About half of engaged couples use their mobile devices specifically to search for wedding vendors
Gone are the days when a business could get away with displaying their desktop UI on mobile. The moment a prospect needs to magnify text on their smartphone, you’ve lost a client – and if they’re willing to stick around, you’re certainly not providing the amazing experience your brand deserves. Your business should consider creating a responsive website, meaning that the content on each page adjusts to the device being used, so you can provide the best experience no matter how visitors are viewing your site.