» WeddingWire World Florida 2018

The biggest ‘thank you’ goes out to everyone who joined us this year for WeddingWire World Florida!

On April 17, we brought WeddingWire World back to Florida! The event was hosted at the lovely Miramar Cultural Center, and what a success it was. From networking to educational workshops with passionate speakers, we loved spending the day with all of you. As we look back on World Florida, we can’t help but want to share our some of our favorite moments.

Nine brilliant presentations

Thank you to our incredible presenters Sonny Ganguly, Alan Berg, Jacqueline Nwobu, Meghan Ely, Kathryn Hamm, Michelle Loretta, Kyle Mihalcoe, Jeffra Trumpower and Athena Meyers. Their insightful presentations covered a range of topics, from SEO and marketing, to Gen Z and the latest industry insights.

1:1 Meetings with Customer Success Managers

We were so happy to have our WeddingWire Customer Success Managers available to meet with attendees 1:1. The team enjoyed providing personalized tips to help maximize listing value and boost storefront performance.

NetWORKing

Having a network of local wedding professionals to support you is so important. We loved seeing old friends reconnect and watching new relationships form. From a meet-and-greet over coffee to our sitdown networking lunch, we are happy that our attendees had time to meet and network— that is what World is all about!

Sunset cocktail reception

Sipping, snacking and networking was the perfect way to round out the day. Attendees enjoyed music from DJ Dro Entertainment, tasty local bites and many selfies in front of the “We Heart Weddings” wall. We loved getting down on the dance floor and snapping selfies with our attendees!

Our team was so excited to bring WeddingWire World back to Florida and we couldn’t have even imagined the amount of love we received. Florida, thank you for such a warm welcome!

Enjoy the Facebook album of some of our favorite moments, and be sure to check out #WeDoWorld on Instagram and Twitter for some other moments you may have missed!

A special thank you to our partners, the day wouldn’t have been the same without you!

5801 Wedding Cinema

Amanda Smith Photography

Cafe Ala Carte

Dj Dro Entertainment

EVoga Events

Over The Top Rental Linens

Plantation Florist-Floral Promotions, Inc

Type E Design

» WeddingWire Networking Night Long Island

This week, local wedding professionals gathered at The Crescent Beach Club for our WeddingWire Networking Night Long Island!

Wedding professionals had the opportunity to enjoy a stunning beachfront venue while meeting other local vendors across all service categories. Guests also had the chance to meet members of the WeddingWire team. Plus, they learned local-industry statistics and tips on using social media for business, presented by WeddingWire’s Regional Manager of Customer Success, Megan Hayes!

Thank you to all the wonderful wedding professionals who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the lovely evening below.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Thanks to all that came out to see us!


» Announcing #Ourkindoflove Campaign

As we gear up for busy season, we are excited to announce #ourkindoflove! This social media campaign, running through March 31st, is all about sharing what #ourkindoflove means to you. Whether it’s your love for your craft, your love for working in the wedding industry, your love for turning couples dreams into reality, your love for traveling, or absolutely anything else that is special to you, we are inviting you to share it on Instagram!

We believe that your stories, passions and experiences are unique and we’d love to hear them. To share, visit our campaign landing page to customize a photo that captures your kind of love and then upload it to Instagram with hashtag #ourkindoflove and tag @WeddingWire and @WeddingWireEDU. Each share on Instagram will enter you for a chance to win one of five weekly prizes of $250!  

You can also encourage your couples to join in and share their kind of love too! Use this as an opportunity to reach out to current, potential and past clients and give them a chance to win great prizes!

Ready to enter and share? Here are the steps:

  1. Upload a photo here and tell us what your love means to you with a custom filter overlay
  2. Share + tag your custom image on Instagram with hashtag #ourkindoflove and tag @WeddingWire and @WeddingWireEDU

Make sure to follow the hashtag #ourkindoflove to keep up with the fun posts and inspiration!

» 4 Steps to Manage Your Time More Effectively

This article was written by Kevin Dennis, editor of WeddingIQ.

Time is one of the most valuable assets any business can possibly have – time to build infrastructure, attract new clients, serve current clients and stay in touch with past clients. Time is a limited resource, however, and way too often we waste it when we could be maximizing it and experiencing growth.

Understanding the impact that wasting time and properly managing it can have on your business is critical to your success. Achieving maximum success requires maximum time efficiency. So how do you manage it?

Make a to-do list

We might think we’re the ultimate multitaskers, but our brains can really only focus on one thing at a time. Making a to-do list allows you to prioritize tasks that need to be done and keep track of how much you’ve accomplished and how much is left. It is a simple way to make your use of time more efficient. If you don’t like paper lists, try going high-tech and keeping yours on your phone or tablet.

Recognize common time traps

In order to fix a problem, you need to clearly define what the problem is, right? Time issues tend to sneak up on people because we think we’re working hard. Email is a prime example. Checking it all day and at home simply diverts you from doing actual work. Busy is not the same thing as productive. What other functions take too long and drain the life from your business?

Eliminate email waste

First, leave your email for the office. Use your time at home to take care of yourself, your health, your family and those non-work affairs that need addressing so you can be your best self at work. Turn off your notifications so incoming mail does not interrupt your workflow. Set aside 15-minute periods to address what needs to be done in your inbox, generally not more than three times each day, unless your email volume requires additional time. Maximize the efficiency of your email management by setting reminders to act on waiting emails, using templates for responses to frequently asked questions and inquiries and using software or an app that allows you to schedule emails in advance.

Use apps to help manage time

Instead of trying to keep up on your own, leverage technology and research and select apps that take over the functions you’re currently trying to manage by hand. There are social media apps that you can use to pre-schedule content and monitor your presence. Financial apps that can help with payroll, accept payments from your customers and assist in preparing your taxes each year. Event software apps take all of the work out of seating arrangements for your clients and creating all important timelines. You can win back so much time you are currently wasting in your business by simply identifying helpful apps.

Good time management essentially boils down to identifying areas of weakness and addressing them with best practices and great technology. You can take your wedding business to a whole new level by taking control of your time management. Don’t wait – start today!

Kevin Dennis is the editor of WeddingIQ and the owner of Fantasy Sound Event Services, a full-service event company based in Livermore, California. Dennis is the current chapter president for Silicon Valley NACE, and National Vice President for WIPA.

» WeddingWire World Los Angeles 2018

A big “thank you” to all the wedding professionals who joined us for WeddingWire World LA 2018!

Our team was elated to host the first WeddingWire World of 2018 at The Skirball Cultural Center in Los Angeles on February 6th. From inspiring speakers and educational workshops, to spending time catching up with so many of our favorite wedding professionals, we can’t stop beaming about World LA.  We especially miss the epic balloon installations, yummy Champagne gummy bear favors and delicious juice tasting!

Nine educational presentations
Thank you to our incredible presenters Tim Chi, Sonny Ganguly, Alan Berg, Jacqueline Nwobu, Meghan Ely, Kyle Mihalcoe, John Lincoln, Jeffra Trumpower and Kathryn Hamm, who covered everything from pricing to marketing to trends and more.

1:1 customer success sessions
In between presentations and networking, we were thrilled to have our Customer Success team members on site to meet with attendees and offer personalized account tips. We loved spending time together and hearing how everyone plans to grow their business in 2018!

Power lunch
WeddingWire World isn’t just for educational sessions! We love hosting these events because they allow wedding professionals to meet, network and share ideas. Lunchtime featured a round of networking bingo that encouraged networking with new professionals for a chance to win some WeddingWire swag. Leaving lunch with a full stomach and new connections in our contact list is a definite win in our book.

This moment
We got a kick out of WeddingWire’s Education Guru Alan Berg and WeddingWire’s Chief Marketing Officer Sonny Ganguly’s stage selfie. Between the stunning venue and incredible balloon walls, not only did our attendees have fun, but they had endless opportunities for selfies as good as Alan and Sonny’s!

Cocktail reception
To close out the day, attendees gathered for cocktails, hors d’oeuvres and more mingling. Everyone enjoyed getting to know one another and hitting the dance floor. Seeing these connections being made is what WeddingWire World is all about!

We sincerely want to thank every World LA attendee for your posts, comments and time shared with us. We can’t wait to see how you apply your knowledge from World LA to your business this year. You’ve got this!

Enjoy the Facebook album of some of our favorite moments, and be sure to check out #WeDoWorld on Instagram and Twitter for some other moments you may have missed!

And finally to our fabulous partners— thank you! World LA wouldn’t have been the same without you.

Abigail Gagne Photography
Balloonzilla
Blueprint Studios
Extreme DJ Service
Fancy Fox Productions
I Do Event Decals
Nekter Juice Bar
Royal Bee Flower Design and Event Planning
Skirball Cultural Center
Taylor Street Favors
Type E Design

» Announcing the 2018 WeddingWire Couples’ Choice Awards®

Drumroll please…We are so excited to announce the winners of the tenth annual WeddingWire Couples’ Choice Awards®! Honorees represent the top 5% of wedding professionals nationwide for their excellence in quality, service, responsiveness, and professionalism within the wedding industry.

We are so proud to recognize these award-winning professionals for their exemplary work and the outstanding reputation they’ve established among newlywed couples as demonstrated through their excellent reviews. Winners are selected solely based on their reviews and are determined by a combination of four factors: overall rating, total number of reviews, review performance from 2017, and consistency of reviews from year to year.

Engaged couples use the award as an indicator of legitimacy and reliability when selecting their team of wedding professionals. The badge demonstrates to couples that a wedding professional is committed to providing the highest quality service throughout the planning process and on their wedding day. According to Yan Volodarsky, Manager at Elite Entertainment , an eight-time Couples’ Choice Award winner:

“Awards like the WeddingWire Couples’ Choice Award bring a different level of expertise and professionalism to our brand.”

WeddingWire was the first wedding planning site to offer online wedding reviews and today leads the industry with more than 3 million reviews. Congratulations to all of our 2018 Couples’ Choice Award winners for their accomplishments and for their dedication to excellence within the industry.

Search for winners in your region or category.

» These Are Our Most Read Articles of 2017

Photo by epaga FOTO

Throughout the year, we’ve shared our best tips for wedding businesses, the latest industry trends and the newest WeddingWire innovations, all to help you stand out and connect with more of today’s couples. We’ve rounded up the top articles that were the most helpful and enjoyed by our community this year — have you read them all?

10. Storefront Tune-Up Tips for Engagement Season
Did you know that nearly 18% of all engagements occur in December alone? Now is the best time to optimize your online presence in preparation for newly engaged couples looking for their ideal wedding team.

9. Why You Shouldn’t Say You’re “The Best”
Making this claim is an all too common marketing declaration, and it’s not one that will help you win couples. Instead of making that overstated claim, you should focus on what makes you different and exceptional with your ideal customer in mind.

8. Want More Reviews? Start Doing These 4 Things
Remember, 95% of couples use reviews to select their vendors and recency is the most important factor when couples are evaluating your reviews! Couples like to hear (and see!) what they should expect – not from the vendors themselves, but from past couples who’ve been in their position. Whether you’re new to collecting reviews or a seasoned expert, follow these top tips to start collecting even more reviews.

7. How to Respond to a Negative Review
Reviews are key to your online reputation, and it can be frustrating to receive a review that you may not be satisfied with or feel you don’t deserve. Although you may disagree with the review, it’s important to be professional in your response.

6. How Should You Politely Tell a Client “I Don’t Do That”?
As a creative professional, sometimes your taste and unique skills just don’t line up with the trend of the moment. When a request comes in for something that you don’t feel comfortable doing, use these suggestions to politely tell that potential client, “Thanks, but that really isn’t up my alley.

5. How Are Weddings Changing?
In the 2017 Newlywed Survey, we learned things like: Couples now spend 50% of their time planning from a smartphone (up from 30% last year!) and millennials are spending a bit more on weddings: $31,000 on average. To see more of what’s changing and what’s staying put, see the full newlywed survey.

4. 6 Ways to Optimize Your Website for Leads
Once a couple makes it to your site, it’s vital that you guide them to take the next step by submitting a lead. It’s easy to get swept up in your own ideas when building a website, but ultimately you need to think about how couples will interact with it in order to drive more conversions.

3. 5 Ways You’re Losing the Sale
Getting a sales inquiry is a huge buying signal. They’ve started with all of the possible choices and narrowed it down to a small group of potential companies in your service category—including you. At any point, you can either make it to the next round or be dropped.

2. Top Wedding Trends for 2017
Keeping up with current trends allows you to show potential clients that you are in the know and prepared to help them personalize their big day. These are the top trends we saw in 2017 and we can’t wait to share what’s to come in 2018!

1. Pricing Do’s and Don’ts
Here it is – our top post of 2017! Receiving a question about pricing can be daunting and tricky to navigate, but receiving that inquiry is a definite sign of interest and it should be exciting! Instead of being filled with dread when you see a pricing question hit your inbox, cue the confetti and use these top do’s and don’ts to answer their questions.

Thanks for being a part of our community — and we look forward to continue to grow together in 2018!

» 2017 WeddingWire Innovations to Help You Connect With Couples

As 2017 comes to a close, we are taking a moment to look back on the new ways WeddingWire helped you reach and connect with more couples this year. Since the vast majority of today’s couples are millennials, we’re continuously working to develop new features and evolve current offerings to help you stand out and get more qualified leads in today’s market. Each innovation was developed with the success of our wedding professionals in mind and the end goal of helping you get noticed and book more couples on WeddingWire.

Here’s a roundup of some of our favorite features from 2017:

Photos in Reviews
Photos are a great way to build credibility and give couples a glimpse of your past work. Clients are now able to add photos along with their review on your WeddingWire Storefront to help you attract future bookings. Get reviews with photos from your clients today by emailing them through the Review Collector tool and using it to track your requests and send automatic reminders.


3D Tours for Venues

Transform the way couples view your venue and make a stunning first impression by providing them with a real life walkthrough of your property right from your WeddingWire Storefront. A 3D Tour lets couples view your property at any time — whether they’re across town or across the globe. Interested in a WeddingWire 3D Tour? The process is easy! Sign up here.

Storefront Highlights
We made it easier for couples to find the top information they’re looking for when searching for wedding professionals in your field by adding Highlights to your Storefront. Potential clients can now easily find key details about your business – including reviews, pricing, and availability – bringing you more qualified leads. Storefront Highlights is currently available for Photographers, Videographers, Venues, Caterers, and Planners. Haven’t seen your Highlights yet? Head to your Storefront to check them out!

WeddingWire Rewards
Designed to give couples even more of a reason to contact your business, this program rewards couples for contacting and booking you on WeddingWire! Couples can earn $25 for every vendor they contact and hire through the WeddingWire website – up to $300. Learn more about how WeddingWire Rewards works and why your participation in the program is important.


Updated Pricing Display

When you upload a Pricing PDF to your WeddingWire Storefront it now displays with a preview image alongside your other pricing details, making it easier for couples to find supplemental information about your products, services, and packages you offer. Additionally, venues now have the option to include Interactive Pricing on their Storefront. This new feature is designed to help set couples’ expectations about price by using your past wedding data to create a range of what couples can expect to pay based on their event details, like guest count and date. Watch this quick video to see how it works or log into your WeddingWire account to get started.


We look forward to continued innovation and finding new ways to help you connect with more couples and grow your business in 2018!

» #JustSaidYes is Here – Share With Your Couples!

Engagement season is officially here and we are excited to launch our annual campaign for couples, #JustSaidYes! The contest, held during peak engagement season, asks couples to share their engagement moment on social media with #justsaidyes and @weddingwire for a chance to win the grand prize of $10,000 towards amazing wedding vendors like you!

Last year the #JustSaidYes campaign received over 34,000 entries, 114,000 landing page visits and over 46,000 new instagram followers – that’s a lot of newly engaged couples on the hunt for their dream wedding team! This year the campaign will be bigger than ever, and will bring more couples to your doorstep.  Want to get in on the buzz? Share these simple steps so that couples can enter to win:

  1. Get engaged and snap a photo!
  2. Share the photo via Instagram or upload a photo to the #JustSaidYes website
  3. Post the photo and tag @weddingwire and #JustSaidYes to enter

Lucky winners will be announced throughout the campaign from December 1, 2017 through February 28, 2018. One grand prize winner will receive $10,000 towards their wedding team, and three monthly winners will receive fantastic prizes for their wedding and honeymoon including: a wedding dress from Allure Bridals, two sets of luggage from AWAY and a $2,500 gift card from Blue Nile. See full terms and conditions here.

Make sure to follow along to see fun engagement posts and engagement inspiration shared on social media this engagement season using #JustSaidYes.

» Set Couples’ Expectations with Interactive Storefront Pricing

This new WeddingWire Storefront feature for venues uses your past client data to create a range of what couples can expect to pay based on event details like guest count and wedding date.

As an added bonus for Premium WeddingWire members, when couples use this feature you’ll receive more information directly in the lead notification – helping you to send a more personalized response and increasing your likelihood of booking.

Watch this quick video to see how it works or log into your WeddingWire account to get started!

» WeddingWire Networking Night Austin

This week, local wedding professionals gathered at Peached Social House for WeddingWire Networking Night Austin!

At the Networking Night, wedding professionals had the opportunity to enjoy a stylish event space while networking over light fare from Peached Tortilla’s food truck right outside! Guests met other local vendors across all service categories as well as members of the WeddingWire team. Plus, they learned local-industry statistics and insights on working with millennial couples in the wedding industry, presented by WeddingWire’s Regional Manager of Customer Success, Katey McBurney!

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the lovely evening below. For additional photos from the evening, check out our gallery!

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Tom of Hacienda del Lago Wedding and Event Center!



» Get Ready for the 2018 WeddingWire Couples’ Choice Awards®!

The time is almost here — the WeddingWire Couples’ Choice Awards® winners will be announced in January! Each year we recognize the top 5% of WeddingWire professionals for their commitment to quality, service, responsiveness, and professionalism in the industry through the reviews of more than a million newlywed couples.

To qualify for the 2018 award, you must have received at least 5 new reviews in 2017. You have until December 31, 2017 to collect reviews from this year’s clients!

See these 3 easy tips for collecting more reviews:

Start with gratitude

Email or write a handwritten note to your past clients congratulating them on their nuptials and letting them know how thankful you are that they chose you to share a part of their special day. Your sincerity will be appreciated and will reinforce why they selected your business. Be sure to invite them to leave you a review on WeddingWire, and make it clear that their feedback matters to your business and future couples.

Showcase your reviews

You’ve earned great reviews, so let your past clients help sell your business for you! Add your reviews to your website, printed materials, and social media to help set you apart from the competition. By showcasing your reviews, your clients will notice how committed you are to producing excellent work — and will be encouraged to leave you a review when their wedding is complete since it clearly matters to your business.

Make it easy

After spending months planning a wedding, sometimes couples want a break from their to-do list. Luckily, WeddingWire makes leaving a review easy for both you and your clients! Simply share a direct link to your personalized review URL, or send an automated email from the Review Collector to request reviews from your clients. Providing them a quick and easy way to share a few words about their experience with you greatly increases the chance they will write a review. After all, 1 in 5 couples will write a review when asked, and that number increases to 1 in 3 if they are reminded at least once!

Request reviews from your 2017 clients and set yourself up for more business in 2018!