The following post was written by WeddingWire Education Expert Andy Ebon. Andy is the Founder of Wedding University and The Wedding Marketing Blog, and is an International Public Speaker, Writer and Consultant based in Las Vegas. Andy travels across North America and beyond, presenting to Associations, Wedding Industry Conferences, Regional Gatherings, and Local Meetings.
As you look ahead toward all phases of your business development in 2016 and beyond, one of the key areas of growth is human development. Whether you are a company owner or general manager, it falls to you to think ahead and outline a companywide plan for continuing education and forward thinking.
To keep up with the latest trends in the industry and continue your education as a wedding professional, attending conferences and joining associations is a big part of being forward thinking. Below I share the factors to consider when choosing which conference to attend, plus some tips for getting the most out of the events you choose.
Preparation: Review the conference agenda and education sessions well before you arrive. Identify the names of speakers and presenters you know or want to hear. Do this one task before you get there and your outcome will always be measurably better.
Attendance: For larger conferences, bring more people. There is nothing more frustrating than noticing three, four, five breakout sessions in the program, and realizing there is only one of you. Don’t try to hoard the education. Invest in a second or third attendee from your company. When you return home, the energy, knowledge, and momentum will just explode.
Price: If you’ve never attended an industry conference, the costs might worry you at first. But think of the expense as an investment in your business, giving you a ROI many times the price of admission. When deciding what to attend, be clear on what the conference registration fee includes. Conference registration, airfare, and hotel room blocks usually come at a significant reduction in price, so plan early and you’ll likely pay less.
Post-event: Bring the experience home to share with other staff members, share the photos, notes from the best sessions, and invigorate everyone. It’s generates pride when a person is working with a company with desire and goals to improve their product, service, and creativity… continually.