» 3 Unique Ways to Collect More Reviews

Building online credibility by collecting reviews from past clients is an important aspect of your business’ marketing. While your clients probably tell you they are going to write you a review, you may find getting them to follow through is time consuming and difficult.

Our Review Collector Tool is a great way to send a personalized email to your past clients to request reviews and easily track the status through your WeddingWire account. But what happens if you’ve tried this tactic already, maybe even more than once? Are there other ways to collect reviews if your client isn’t responding to your emails?

Below are three unique ways you may not have tried to reach out and collect more reviews from your past clients!

3 Unique Ways to Collect More Reviews1. Send a handwritten note

Because everything is online, your email may get lost in the chaos of a client’s inbox. To get their attention, consider sending a thank you note to your clients. While this may take a little more time than sending an email, a handwritten note will stand out and be appreciated. It’s a personalized way to not only congratulate them on their wedding (or event) but ask them to post a review for you! Just be sure to make it clear in your note that they can review you by going to your Storefront, and include the link whenever possible.

Pro Tip: Consider ending the thank you note with the request to leave a review so it’s the last sentence they read. The request will be fresher in their minds!

2. Use social media

Have you considered using a Facebook private message to solicit reviews? If you find your clients are active on Facebook, try sending them a private message. When your client reads the message, they are more apt to leave you a review when they’re already online. It’s also a good idea to post regular review reminders with your Storefront link so that your followers know reviews are important to your business.

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» Celebrating Our 100 Review Club

Celebrating Our 100 Review ClubIt’s the 100th day of the year, and we’d like to use this day to recognize the elite group of WeddingWire Pros who’ve made it into our WeddingWire Rated™ 100 Review Club!

The WeddingWire Rated™ program recognizes wedding professionals across the U.S. and abroad for commitment to providing quality service by allowing them to showcase different badges based on their number of wedding reviews. WeddingWire members with a minimum average rating of 3.5 are eligible to receive new badges when they reach 3, 10, 25, 50 and 100 review levels. The more reviews you collect, the higher your WeddingWire Rated™ status!

Vendors who have made it into the 100 Review Club are part of an exclusive group of premium Pros who have worked hard to earn more than 100 wedding reviews while maintaining an average rating of 3.5 or higher. We’re celebrating all the hard work it took to reach the coveted WeddingWire Rated™ Black Badge with a new page to showcase the winners! Be sure to check out the new WeddingWire Rated™ 100 Review Club page today.

With 95% of engaged couples using online reviews to select their Pros, reviews from your past clients are extremely important! Below are just a few of the benefits reviews can have on your business:

  1. Reviews create consumer trust because they come from other consumers, not your business! In fact, 72% of consumers trust online reviews as much as personal recommendations.
  2. Having a high average rating as you collect more reviews shows consistency in your work. Seeing that other couples are all saying the good things about your business helps other couples make decisions.
  3. Reviews can help increase your number of inquiries – our research shows that average Storefront traffic increases 106% for Pros with 11-20 reviews!

And don’t forget – collecting all your reviews in one place makes research easier for engaged couples. They can search for your business and find examples of your work, an explanation of your services, your contact information and your reviews all on WeddingWire. WeddingWire also helps you monitor and manage your online reputation by notifying you every time you receive a new review. Check out your current reviews, and request reviews from past clients here.

Happy 100th Day of the Year, Pros!

» Join the Winner’s Circle!

This winter, get noticed for your hard work by earning your WeddingWire Rated™ Badge or advancing to the next badge level! You’ll be sure to catch the eye of searching engaged couples with this prestigious award displayed on your Storefront and marketing materials.

As you continue to collect more reviews, you’ll earn higher badge levels to show off your great client feedback and business ratings. How many reviews do you need to get to gold status or to become an elite member of the 100+ Reviews Club?

Join the winner’s circle by collecting and showcasing your reviews. We make it easy to send and track customizable review requests using the Review Collector tool.

Join the winner's circle

Unsure about the power of reviews? Check out our past webinar Best Practices to Stand Out with Reviews for effective review strategies from top Pros like you, and our infograohic 10 Ways to Get More Reviews for tips to take your business to the next level!

» Announcing WeddingWire Love. Write. Feed.

Announcing WeddingWire Love. Write. Feed.WeddingWire is excited to announce our newest charitable endeavor, Love. Write. Feed. For every vendor review written about your business, WeddingWire will donate $1 towards a warm meal to feed those in need this holiday season. We invite all newlyweds to review their wedding vendors on WeddingWire – each review we receive through the end of the year will provide an average of 4 meals for a neighbor in need.

The donation will go to one of our food bank partners within the region where the vendor is located. Our donation goal is $10,000 – that amount would mean we’d be able to donate 41,600 meals across our food bank partners! That’s a big number that could really help a lot of people in need during the holidays.

How can WeddingWire Pros help?

Though it’s the newlyweds who’ll need to write reviews, our WeddingWire Pros can also help us reach our goal by requesting reviews from their newlyweds! Not only will these reviews help us raise money, but you’ll also be helping your business gain recognition through our awards programs:

  • Each new review means you’re working towards a higher level in our WeddingWire Rated program, so can earn updated badges that show off your stellar reputation.
  • The higher quality reviews you receive, the closer you are to winning a Couples’ Choice Award, recognizing your business as within the top five percent of wedding professionals on WeddingWire who demonstrate excellence in quality, service, responsiveness and professionalism!

The WeddingWire Review Collector makes it easy for you to collect reviews from past clients by sending a personalized email, creating a unique URL or using our customizable ‘Review Us’ button! There’s no easier way to collect and showcase your reviews all in one place.

By requesting reviews from your past clients, you’ll be helping us to get one step closer to reaching our donation goal. Stand out from your competitors and spread holiday cheer by collecting reviews before the end of the year!

Request Reviews Today >

» Small Business Marketing: Are You Holding Yourself Back?

With the world becoming increasingly digital, there’s a website for almost any imaginable idea, event, company or person. In addition to a website, many entities expand their reach by setting up social networking profiles, mobile websites, and profiles on other industry websites and communities.

So how can it be that so many small business owners have not adopted modern technology to assist in their marketing efforts? According to a recent survey by Yodle, more than half (52%) of SMB owners do not have a website, or even measure the results of their marketing programs. Even worse, only 1 in 10 small businesses have figured out how to use social media or online advertising.

Small Business Marketing: Are You Holding Yourself Back?In this day and age, you cannot afford to hold yourself back by not having an online presence. Think about it from an engaged couple’s perspective: are you willing to hire a company who doesn’t have a website or has one of poor quality that is hard to navigate? How can you trust this service’s work without being able to do online research? If the company can’t afford a website, how can they be successful?

At WeddingWire, we’re constantly improving our services to be a true technology partner for small businesses. Wedding and event professionals like you should be able to focus on what you love to do, and we make that easy through our industry-focused business management and marketing tools. We make it simple and quick to build a strong online reputation with reviews, create a mobile site, set up and manage social media in one place, and more. WeddingWire’s suite of online tools, available to our premium members, help you easily manage your business and get back to doing what you love!

If your business is missing a website or other key online elements, here’s how WeddingWire can help:

1.  Create a Storefront. Your WeddingWire Storefront is a customizable area for you to describe your business services to prospective clients. Here you can upload photos, collect reviews, display your services and a include variety of other important aspects of your business! Your Storefront will be seen by engaged couples searching for wedding and event vendors in your chosen category and region. Continue reading

» Collect Reviews to Stand Out for Engagement Season!

Collect Reviews to Stand Out for Engagement Season!On your website and WeddingWire Storefront you have a ton of space to describe how excellent you are at what you do, but what others have to say about you is becoming more and more important for engaged couples. Today, 95% of engaged couples use online reviews to select their vendors, meaning that it’s more important than ever to pay attention to what your customers are saying!

Reviews, ratings and referrals all play an important role in your ability to get more business. A client sharing his or her positive feedback with other couples searching for their wedding professionals online is very valuable for your online reputation, and so you should make collecting reviews a high priority.

Check out some of the reasons why reviews are important:

  • Create consumer trust with reviews. Consumers are typically less trustful of messages coming directly from a business than they are of messages from peers – 72% of consumers trust online reviews as much as personal recommendations! Build trust with your potential customers by showcasing the great things others have to say about you.
  • Show off consistency in work with more reviews. Seeing that other couples are all saying the same good things about you helps other couples to know what they’re getting into by hiring you! They’ll be more likely to choose you over a company with mixed or negative reviews.
  • Increase your number of inquiries with reviews. The more great reviews you have, the more likely you are to be chosen by engaged couples. In fact, average Storefront traffic increases 106% for wedding professionals with 11-20 reviews!
  • Make purchase decisions easier for engaged couples by giving them all the information they need in one place. Engaged couples already using WeddingWire can search for your business and find examples of your work, an explanation of your services, your contact information and your reviews all in one place! This makes it easier for them to make decisions since they don’t have to search multiple sites to find out about you.
  • Easily monitor and manage your online reputation. You’ll be notified every time you receive a review, so it’s easy to monitor what everyone is saying. Remember to thank all your reviewers for taking the time to share their opinions! Even if you receive a less-than-positive review, leaving a constructive and friendly reply will show others that you stand behind your service!

Why should you start collecting reviews right now? Continue reading

» Announcing the New WeddingWire Rated!

WW_Rated_badges

WeddingWire is excited to announce the new WeddingWire Rated™ awards program! WeddingWire Rated recognizes wedding professionals across the U.S. and abroad for their commitment to providing quality service, and is an opportunity to showcase great reviews and  a strong overall WeddingWire rating from previous clients. Based on the number of reviews, wedding professionals receive a WeddingWire Rated badge to show-off their achievement.

We are excited about some new updates to this program this year. Check out full details below and see how it applies to you!

About WeddingWire Rated:

How does it work? It’s simple! The more reviews you collect, the higher your WeddingWire Rated status. WeddingWire members with an average review rating of 3.5 will earn an updated badge when they reach the 3, 10, 25, 50 and 100 review level throughout the year.

When do I get my new badge? WeddingWire Rated badges are awarded on an ongoing basis, which means the moment you achieve the next level, you’ll get instant access to your new badge, plus a suite of marketing materials to generate buzz about your business! Log in to your account, navigate to ‘Showcase Reviews’ under the Reviews tab, and get the code for your WeddingWire Rated badge to add it to your business website or blog.

How do you showcase your reviews and Rated level? Your WeddingWire Rated badge will automatically update to reflect the current number of wedding reviews you receive on WeddingWire, and will be part of your current WeddingWire Rated badge. Check out the WeddingWire Rated levels, below.

WeddingWire Rated levels:

  • 3 Reviews: blue badge
  • 10 Reviews: bronze badge
  • 25 Reviews: silver badge
  • 50 Reviews: gold badge
  • 100 Reviews: black badge (Premium members gain access to the 100+ Review Club!)

I’m Rated! What’s Next?

If your business is WeddingWire Rated, congratulations! Now it’s time to share the news.

To get started, log in to your WeddingWire account, navigate to the Reviews tab, select ‘Showcase Reviews’ then follow the steps below:

  1. Grab your badge and add it to your business website and blog by clicking the ‘Get the Code’ button
  2. Access your custom suite of marketing tools to showcase your accomplishment by clicking ‘Get Started’ under the badge code. You will be provided with tools to:
  • Generate buzz and promote your business’ reputation by sharing your WeddingWire Rated status on top social media sites Facebook, Twitter and Pinterest
  • Submit a customizable press release to announce your achievement and help you reach your target audience on leading PR sites
  • Download a free, customizable and printable certificate to display at your place of business or next bridal show

Questions about WeddingWire Rated? We are here to help! Visit our support center for answers to commonly asked questions, or email support@weddingwire.com for assistance.

» Enhance Your Client Relationships

In the wedding industry, your work revolves around your clients! From the first meeting to the post-event follow up, making sure that you and your clients have a positive and trusting relationship is key to growing your business and establishing your reputation.

Follow these top 5 tips to developing strong relationships with your engaged couples, and stand out as a top rated Wedding Pro!

1. Listen

One of the most important elements of any relationship – from personal to professional— is to openly communicate. While you are sharing information about your business, from what makes your company unique, to pricing and event logistics, it is also important to ask your engaged couples questions, and really listen to their responses. What type of ceremony do they envision? What is their “story”? What budget do they have to work with?

By truly listening and getting to know the couple from your initial meeting forward, you will stand out among the competition and make a strong connection. Once you book the couple as clients, keep listening to their needs and questions! This will ensure they are happy with your business and that after the event they will recommend you to their friends.

2. Get to know their personality

When a Wedding Pro really gets to know their clients, it shows in their work! Ask the personal questions about how they envision their special day, and what you can do to make their dreams a reality. Not only will they appreciate that you care to make their day as special and unique as possible, but you and your business will gain their respect, which can lead to more new business along with stellar reviews and referrals!

3. Be open with mutual expectations

It is important to make expectations clear from the start to ensure that both your business and your clients are clear on what service you will be providing. If you think that you may not be a good fit for this particular couple or have any reservations, make that clear early on. For any specific details and expectations, it is always best to get everything in writing, so no one is unclear of deliverables and logistics, at any point!

4. Be timely

Respond to all requests in as timely of a manner as possible, from the initial meeting to the last minute emails leading up to their big day. If you are busy and unable to answer their questions right away, send a quick note letting them know when you will be able to be in touch. Try to respond in some way within 48 hours to let the couple know you received their request and it is important to you.

5. Don’t be afraid to ask!

Reviews are crucial to building your reputation, and gaining more business! After every positive event, don’t be afraid to ask for a review. Most of the time, your clients are willing to share their experience working with your company. Aim to get 10 or more reviews and your WeddingWire Storefront will dramatically increase in traffic, and lead to more awards, meetings and clients!

» Nation’s Leading Wedding Review Site Launches WeddingWire Rated 2012

WeddingWire is excited to unveil WeddingWire Rated 2012, the annual ratings program that recognizes wedding professionals across the country for their commitment to service. WeddingWire is the most recognized and trusted brand among engaged couples, as they start their search for local wedding professionals. The ratings program is based on hundreds of thousands of recent newlywed reviews of over 200,000 wedding professionals in the US and Canada, across 20 different service categories, from wedding venues to wedding photographers.

If your business is WeddingWire Rated for 2012, make sure to get the official badge and share the news with your community! Just log into your WeddingWire account and visit the Reviews tab to get the custom HTML code for your badge. Then add it to your website or blog to showcase this great honor!

Check out the Press Release for full details!

» Nation’s Leading Wedding Review Site Unveils WeddingWire Rated 2011

WeddingWire is pleased to announce WeddingWire Rated 2011, the annual award program that recognizes reviewed Wedding Pros across the country for their excellence.

WeddingWire Rated, the industry’s first formalized review program, is the most recognized and trusted brand among engaged couples looking to find the best local businesses for their wedding.

If your business is WeddingWire Rated for 2011, make sure to get the official badge and share the news via the free marketing tools provided here.

Check out the Press Release for full details >>

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» Want to Be WeddingWire Rated?

If the answer is yes – make sure you request reviews from your past clients! WeddingWire Rated is annual program that awards Wedding Pros with 3 or more recent reviews. When the time comes, make sure you are eligible by getting reviews now!

Read this past article to learn why reviews are so important and how they can boost your business.

» Get Reviews and Get Recognized

Get ReviewsThe more reviews, the more visits to your Storefront. Vendors with 10 or more reviews receive 100% more clicks, which turns into more business. Not only do reviews help to increase your traffic and credibility, WeddingWire will reward and award you for your reviews!

Get Rewarded:Since over 90% of wedding professionals see more success with postive reviews, make sure you contact couples you have worked with in the past to ensure you reep the benefits in the future!

Get Awarded: Based on your reviews, you can qualify for esteemed awards like our annual Brides’s Choice Awards as well as WeddingWire Rated. These accolades are prominently displayed on your Storefront for engaged couples to see!