» Updates to Your WeddingWire Account: November 2015

Check out the latest updates to your WeddingWire account this November!

9.7-StorefrontNew Storefront Edit Mode

We are excited to share that your account editing options have been improved to better build out your business’ Storefront. Updates include a streamlined design that gives you the ability to update your listing from all devices – mobile to desktop to tablet!

Plus, thanks to feedback from Pros like you, we have added additional popular social networks you can now add to your Storefront, including Instagram, Vimeo and YouTube. Plus, we updated the About Us formatting so you can more easily customize your profile, and preview your Storefront on WeddingWire, EventWire and GayWeddings.com, based on the site’s you are listed on.

Take a look»  Continue reading

» Updates to Your WeddingWire Account: September 2015

New WeddingWire account updates and features in September 2015

Today we rolled out some exciting new additions and improvements to your WeddingWire account. Read more about our September 2015 updates below!

All mobile everything

By now, we all know how important a good mobile experience is for your business! Because of that, we’ve updated WeddingWire mobile (also known as m.weddingwire.com) to properly display all Storefront videos across all mobile devices. Video is a great way to engage potential customers and set yourself apart from the competition.

Upload new videos »

Learning more about couples

As the wedding industry continues to evolve, we’re learning and growing right along with it. To stay ahead of the curve, we launched a new optional Q&A after a user submits a review. Through these questions, we’ll be able to better understand couples’ wedding experience and continue to provide the best service to keep them coming back to your Storefront when they search for their wedding team.

Always improving

We are continuously working to best serve you, which includes updating existing features, as well. Recently we’ve updated proposals to prevent clients from requesting changes after you’ve converted it a contract, added functionality to allow you to upload a .csv in the Review Collector, and much more! As always, please share your feedback and needs with our team at pros@weddingwire.com.

» Introducing Quick Leads by WeddingWire

Get Quick Leads to connect you with clients via phoneIt’s no secret that response time is a huge factor in whether or not a prospective client will book your wedding business. The quicker you respond, the more likely a couple is to perceive the quality of your product or service to be higher.

In fact, our data shows that 70% of engaged couples find vendor responsiveness to be one of the most important characteristics to look for while researching professionals. To help your business respond to your inquiries faster, we developed Quick Leads, the newest feature from WeddingWire!

Available to all premium WeddingWire members, Quick Leads allows you to instantly connect by phone when prospective clients inquire about your services. When a couple leaves a phone number in the contact form on your WeddingWire Storefront, you’ll instantly receive an automated call with an offer to connect you with the couple who inquired. If the couple doesn’t leave a phone number in the contact form, you’ll receive a text message with their information so you can still take action quickly.

As part of Quick Leads, you’ll receive a unique WeddingWire phone number to be displayed on your Storefront which allows you to view and track your phone leads in your account. Your unique WeddingWire phone number will appear on your Storefront in place of your business number. All calls made to this number will be forwarded immediately to your business number!

Because Quick Leads uses Dynamic Number Insertion to change your Business Phone Number to your unique WeddingWire number on your Storefront, Google and other search engines will only see your actual business phone number when they are crawling your Storefront.

The best part about Quick Leads? There will be no outward indication that you have Quick Leads enabled! When a couple submits a lead that includes their phone number, they will not know that WeddingWire has reached out to offer to connect you with them. From the consumer perspective, it will appear that your business is just very good (and fast!) at responding to their request.

Quick Leads is an optional feature that is included for all premium WeddingWire members. Find out more about Quick Leads here. If you do not wish to have Quick Leads and would like to remove your unique WeddingWire phone number, you can do so within the Client Response Settings in your WeddingWire account. If you would like to share feedback about Quick Leads or suggest future updates, please visit our feedback page.

» Updates to Your WeddingWire Account: August 2015

client proposal imageYesterday, we rolled out a new Client Proposal feature and review improvements to make it easier for users to review you. Learn more below!

Introducing Client Proposals

Due to member requests, we are excited to announce a new addition to your client management tools within your WeddingWire account. You can now create client proposals to send to prospective clients!

Easily customize your package options to share with prospective clients. Then, when you book the client simply convert it to a client contract with just a click to keep you organized and to save time! Take a look »

Review Improvements

Review ImageNow your clients can review your business directly on WeddingWire easier than ever with new improvements to the client review experience.

Updated features include saving the review while they write it so no info gets lost, the ability for newlyweds to submit a review without a password, and updating the Review Collector tool to default to your custom WeddingWire URL. Request new reviews »


To learn more about the new client proposals feature, check out this article. Review the Support Center for more information on all updates and common account questions, or email pros@weddingwire.com any time.

» On Sale Now: WeddingWire World 2016!

Join us at WeddingWire World 2016!We’re thrilled to announce that WeddingWire World 2016 tickets are now on sale!

Join us on February 9-11 in Washington, DC for three days of the latest education to grow your business. Don’t miss out on your chance to participate in all the new presentations, networking opportunities, and fun surprises we have in store.

WeddingWire World first began in 2012 in Washington, DC, and we followed up with another one-day event in 2013. In 2014, we took our conference “on the road” to visit WeddingWire Pros in four other major cities (Miami, Chicago, Houston, and Long Beach). In 2015, we brought WeddingWire World back to DC but extended the event to be two full days of presentations, education, and more.

With a new three day schedule, WeddingWire World 2016 will be bigger and better than ever before! Here’s what you can expect this year:

  • More presentations. WeddingWire World 2016 will feature exciting main stage presentations by big names and new sessions in segmented business tracks from top industry experts.
  • More education. In addition to the great presentations and speaker tracks, enjoy supplementary workshops to maximize your WeddingWire membership and answer your account questions.
  • More connections. Our 2016 event will provide new networking opportunities, daily celebrations with conference attendees, and one-on-one sessions with your account rep.

We will share more about our agenda, speakers, and presenters as we get closer to the event date! If you’re interested in submitting your information to be considered as a WeddingWire World 2016 presenter, please fill out our new speaker interest form.

Register now to take advantage of our lowest standard ticket price or book one of our new limited-quantity VIP tickets! Start here >>

» Updates to Your WeddingWire Account: July

Yesterday, we rolled out some exciting new additions and improvements to your WeddingWire account. Updates include enabling new ways to help you get more leads, how to better track your leads, improvements for customizing your event types, and personalizing your client response emails — all designed to help deliver your business more success.

Check out the highlights below!

Lead trackingIntroducing lead tracking

Use the new easy-to-read Leads tab in your account Analytics to see the leads you’re generating from WeddingWire. Plus, find out what traffic sources (desktop vs. mobile) perform best for your account. See my leads »

Custom event types

Need to send an invoice or a questionnaire for non-wedding events? Based on your feedback, we’ve added a new open-ended text field into our Client Management system so that you can customize the event type to keep you organized and personalize contracts for all of your clients. Update my events »

New email template features

Update your Client Response Email Template using the new attachment feature to provide your clients with the information they need. Add up to five attachments, such as pricing information, floor plans or brochures, plus, you can also customize your email signature to keep your branding on point. Get started »

New features for couples

We’ve add new features to give couples the best experience finding their perfect vendor team, including an updated FAQ layout to help users quickly digest your business information, a new Recommendation Module after they submit a lead, a ‘Pin It’ button  on all Storefront photos, as well as the photo and video count to your respective Storefront tabs.

Questions? Review the Support Center for more information about your WeddingWire Analytics and how to read your Leads Analytics, or email support@weddingwire.com any time.

» Pride Month Recap: Marriage Equality, GayWeddings.com News, and More

Each June, the LGBTQ community is celebrated at Pride festivals and parades in communities all over the country (and world!). With so many great things that happened this Pride Month, we wanted to provide a quick recap so none of these awesome events go unnoticed! Check out our highlights below.

Capital Pride Parade

WeddingWire staff, along with LGBTQ-friendly couples and wedding professionals, showed support for same-sex couples and allies throughout the nation by walking in the Capital Pride Parade. Our team was also joined by Kathryn Hamm, Publisher of GayWeddings.com.

2015 marks the third year WeddingWire has been involved in DC’s Pride Month celebrations. Our team was at Capital Pride in both 2012 and 2013 to help festival-goers learn about the Wed We Can campaign, and in 2014 when we joined the parade on its walk through the District.

Check out the following photos from the parade!

Capital Pride Parade 2015

Continue reading

» It’s Official: WeddingWire Acquires GayWeddings.com

WeddingWire and GayWeddings.comWe’re ecstatic to announce the acquisition of GayWeddings.com, the pioneering wedding planning resource for same-sex couples!

From the day both companies opened our respective doors, WeddingWire and GayWeddings.com have shared a commitment to providing needed resources to all couples. Since January 2011, we’ve partnered with GayWeddings.com to develop a rapidly-expanding online database of over 120,000 wedding professionals who serve same-sex couples. Now, we’re happy to transition from partnership to acquisition to seamlessly extend the mission of both brands.

GayWeddings.com will continue to empower engaged couples and LGBTQ-friendly wedding professionals as part of the growing WeddingWire family of brands in the weddings and events category. Kathryn Hamm, President of GayWeddings.com, will continue on as Publisher to help guide the tools and resources provided for both Pros and engaged couples. And with Pride Month officially underway, there’s no better time to celebrate our union and raise a glass to an LGBTQ-inclusive wedding market!

Wedding and event professionals on WeddingWire can opt into the GayWeddings.com directory to show that they are ready, willing, and able to serve LGBTQ couples. Pros can also get up-to-date information, education, and resources to help them serve same-sex couples and understand the latest updates in marriage equality.

Same-sex weddings have been transforming the way wedding professionals think about their businesses and how engaged couples think about executing their wedding vision. We look forward to continued growth in creating a positive and helpful wedding planning experience for all couples and their wedding professionals as they plan the biggest day of their lives!

For additional information, please visit our Press Release.

» Update: WeddingWire and Martha Stewart Weddings

At WeddingWire, we are constantly making improvements to further your online reach and drive high quality traffic to your business. We regularly evaluate our Network partner performance from this perspective, and occasionally reallocate our investment. On Monday, June 22, 2015, wedding and event professionals in the WeddingWire.com directory will no longer be listed on MarthaStewartWeddings.com.

Over the last year, the Martha Stewart Weddings partnership has contributed less than 1% of WeddingWire’s directory traffic.

Our Pros and their success remain our top priorities, and we will continue to dedicate our resources to partnerships and strategies to drive leads and bookings for your business. Should you have additional questions about this update or your account, please email support@weddingwire.com and we will be in touch shortly.

» Stay Connected with Our New WeddingWire Mobile Apps for Pros

Stay Connected with our New WeddingWire Mobile Apps for ProsIntroducing the new WeddingWire mobile apps for Pros, My Reviews and My Clients! These new apps allow you to put your wedding business’ best foot forward and manage the most important parts of your business from the palm of your hand.

These new apps are exclusively for WeddingWire Pros so you can get immediate notifications and respond quickly when you receive new reviews and leads. Research shows that if you respond within 5 minutes rather than 30, you are 100 times more likely to make contact with the lead – so responding quickly is extremely important!

The WeddingWire Review Manager for Pros allows you to receive instant review notifications and even request new reviews from your clients through your mobile device. Respond to, share or dispute reviews with a few easy clicks, plus view your current review status and any awards you may be eligible for on an ongoing basis.

Our latest addition, the WeddingWire Client Manager for Pros, helps you manage your inquiries and bookings on-the-go! See important client details like date, location and more right at the initial point of contact so you can determine availability at a glance. Manage the entire process and communicate with current clients from start to finish!

Both apps allow our Pros to easily access what you need from your WeddingWire account and sync new information automatically so you are always up to date. We’re happy to announce that they’re free to download for both Apple via the App Store and Android via Google Play.

Find out more about the Review Manager for Pros and the Client Manager for Pros and download the apps to your devices today!

» Introducing the WedInsights Series


Introducing the WedInsights SeriesWe’re proud to introduce WedInsights, a new publication designed to provide wedding professionals with actionable consumer and business insights.

WedInsights is a free monthly series that will allow wedding and event professionals to stay up-to-date on the latest wedding industry findings and new client data. Each month we’ll provide you with a new issue aimed at providing relevant and insightful data around important topics for businesses in the wedding industry, including:

  • The importance of a mobile presence
  • The couples’ wedding planning journey
  • Capturing and converting more leads
  • …and more!

Each publication will provide a holistic view of the topic from both the consumer and vendor perspective. We’ll provide relevant behavioral data, quotes and testimonials from real consumers, and peer-to-peer insights to help you understand how to use the information provided to help your business.

Our inaugural issue focuses on Reviews and details how reviews have become instrumental to every wedding business’s success. Download the free WedInsight Reviews report here and keep an eye out for new topics each month!

» Updates to Your WeddingWire Analytics Reporting

Updates to Your WeddingWire Analytics ReportingWe’re excited to announce that as of May 1, 2015 your WeddingWire Storefront traffic in your account Analytics is reported through Google data services and displays Storefront Visits in place of Storefront Clicks.

In order to provide more in-depth Analytics information, we transitioned to Google data services. Google Analytics is regarded as the industry standard for traffic reporting, and we want to provide a consistent experience when reporting your Storefront traffic.

Here’s the breakdown of the new metrics you’ll need to understand and how the data points differ:

  • Unique Visits: A unique visit consists of the activity of a single user on your Storefront. A unique visit ends when a user is inactive for more than 30 minutes. Unique Visits do not reflect how many times someone clicks on tabs and links within your Storefront or how often a single user returns to your Storefront during the visit.
  • Storefront Visits: Cumulative monthly unique visits to your WeddingWire Storefront compared to the median number of visits to other Storefronts in your region and service category.

In reporting Storefront Visits instead of Clicks, you now have a more transparent view into the number of unique visitors viewing your Storefront each month. This update – based on feedback from our members – will give you access to enriched Analytics and set the foundation for future Storefront data improvements.

It’s important to note that your Website Click and Review data within Analytics will remain upunchanged during this update! While we have updated some functionality over the past year, our goal is to continue to surface more information to you in future versions. If you have any feedback or improvement requests based on these updates, please complete this form.

WeddingWire Analytics, along with guaranteed directory placement, is only available to premium WeddingWire members. Learn more about upgrading at vendors.weddingwire.com or get started by contacting us at sales@weddingwire.com.