» 6 Easy Tips for Self-Care During Wedding Season

self-care during busy season

Wedding season is a constant flurry of activity with early mornings and long nights for most wedding professionals. With so much focus on work, this can leave your energy, health, enthusiasm and creativity drained. That’s where “self-care” comes in. According to GoodTherapy.org, a directory of therapists operated by an association of mental health professionals, self-care includes “actions that an individual might take in order to reach optimal physical and mental health.”

These actions can take many forms and will vary depending on what peak health means to you. We’ve listed some common activities you can do on a busy day to practice self-care during peak season.

Make a cup of tea (or Joe, or cocoa): Hear us out! Hot drinks aren’t very popular in the summer months, but a warm mug of decaf tea or coffee is a great way to unwind and relax for a few minutes at the end of a busy day. Beyond the soothing experience of sipping on a steaming beverage, the ritual of preparing tea (or the drink of your choice) will help you to decompress during the busy season.  

Find time for a walk: As a creative professional, you’re probably up and about for most of the day, so this isn’t necessarily a walk for exercise. Rather, use this walk as an opportunity to take a few deep breaths, enjoy the warm weather and not think about work. Even if you have a full day of appointments or weddings, try to carve out at least five or 10 minutes to stroll and be alone.

Stretch it out: The benefits of practicing yoga are well-documented, but who has the time for a 60-minute class when you’re a fully booked pro? Thankfully, you can still reap the benefits of yoga — relaxation, mental clarity and stress relief  — without executing dozens of perfect vinyasas. Start or end your day with a few simple stretches or yoga poses, if you know some. It’s not so much about what you do, but taking the time to do it, that will help you to claim some of the benefits.

Grab a kid, a partner or a best friend: Essentially, anyone who’ll give you a hug and put a smile on your face. One of the first things that busy people tend to do is cancel dinner plans, skip family gatherings and begin to send calls to voicemail. It may seem counterintuitive, but when you’re really busy, especially for a prolonged period of time, you need your social network even more to keep you happy and healthy. As this wedding season approaches, consider scheduling a regular date night with your love or putting time on the calendar to call your friends in other cities. Trust us, you’ll want all the belly laughs you can manage to get you through the season!

Tap into your creativity: You got into this business because you wanted to do creative things, so be sure you don’t lose sight of your creativity this wedding season. As often as your schedule allows, spark your creative juices by reading your favorite photography books, flipping through fashion magazines, checking out the latest makeup trends or any other activity that relates to your craft. You can also use this time to peak into how other industries are translating new trends in technology, color, texture or materials. Though it may seem indulgent during your busy wedding season, soaking up inspiration and being creative will help you weather this wedding season.

Enjoy the weather! How ironic that wedding professionals spend nearly every summer weekend working long, long days? Don’t let the warm weather pass you by, no matter how busy you are. Take the time now to schedule some time to drive to the beach, attend an outdoor concert or movie or fire up the grill with friends and family. Whatever your favorite summer activity, be sure you have time to indulge in it before Labor Day.

These suggestions are just a start. Take the time to brainstorm a few of your favorite activities that help you recharge and how you can be sure to make time for them this wedding season.

» How to Be a Social Media Rockstar During Wedding Season

The warmer months mean peak wedding season, which means spending less time at your desk and more time preparing for upcoming weddings. During this busy time, it’s easy to forget about posting to your social media accounts or responding to that message you got on your Facebook page.

However, wedding season gives you the opportunity to stand out among competitors who completely neglect their social media during this time, as well as impress couples who are planning their weddings for winter or next year’s peak season. Here’s how to keep up with your marketing and be a social media rock star throughout wedding season:

 

Narrow your focus

You don’t need to be on every social media platform to be effective. All you need is three: Facebook, Instagram, and Pinterest. That’s right – I give you permission to ditch Twitter and LinkedIn (at least for the time being!) and focus all your efforts on only three platforms.

Why these platforms? Our research shows that Facebook, Instagram, and Pinterest are the top three social media sites visited by engaged couples. Furthermore, 89% of couples say that they visit Facebook pages of vendors that they are considering for their wedding and 96% use photo sharing sites like Pinterest and Instagram for wedding inspiration.

 

Post often & consistently

Social media algorithms favor accounts that post often and consistently. This means that if you take a week off from posting, the next photo you publish is going to be seen by far fewer people, and you’ll get much less engagement than normal.

How often should you post to be effective? You should be posting on Facebook at least 3-4 times per week, but 5-7 times per week will help you reach the most people. Post at least once per day on Instagram, and pin at least 15 times per day on Pinterest. I know this sounds overwhelming, but scheduling tools can make it super easy to manage and keep up.

 

Plan and schedule content in advance

Imagine glancing at your phone near the end of your day to find dozens of ‘likes’ and comments from brides on a photo posted to your Instagram that day. The best part? You don’t need to touch the Instagram app once for this to happen!

How is this possible? Social media tools like Buffer and Hootsuite (both totally free!) allow you to schedule content for your social media accounts in advance, this way you won’t have to worry about remembering to share something or forgetting to post for weeks. Tools like BoardBooster or Tailwind allow you to pin tons of content on autopilot, so you never even have to look at your account the entire wedding season.

Here’s how to get started: Sign up for an account with Buffer or Hootsuite and link your Facebook and Instagram business accounts. Set aside one hour per week to sit down and schedule your next week of content for both accounts. Pro tip: Don’t schedule the same content for both platforms. Mix up the photos and articles you share so that potential customers have a reason to follow you in both places!

Next, sign up for a BoardBooster or Tailwind account and link your business’s Pinterest. Set your account to automatically pin relevant content to each of your boards daily. If you use BoardBooster, you can also set your boards to ‘loop’ pins. This means that BoardBooster will recycle old pins, pushing them to the top of your boards. Once you set this up, your Pinterest following and engagement will start to grow without even lifting a finger for the rest of wedding season!