» How to Prep Your Press Page for Engagement Season

Scott Aleman Photography

Photo by: Scott Aleman Photography

This article was written by WeddingWire Education Expert, Meghan Ely.

As the holidays begin to approach you can almost feel it coming…engagement season is just around the corner. Happy couples excited about launching into their wedding planning will be discovering you daily through your online presence. So you must ask yourself: Is my press page ready?

One of the best tools at your disposal to capture press about your company and promote it long after the publish date is a press page that features links to your recent mentions and serves as testimony to the recognition you have received.

You work hard year-round to keep your PR strategy on track and your name in front of the right audience and you don’t want to let an out of date press page weaken your overall publicity strategy. So, gear up for engagement season and prep your press page now.

Audit Your Online Footprint

Before couples start to search for your services, take a long, hard look at your press page and ask yourself the following questions:

  • Is your page current? It’s easy to let things slip in the busy season, so make sure you’ve collected your press from the last year.
  • Is it easy to navigate? Your press page should be simple, yet impactful. It should showcase your top press with links to the coverage as appropriate. Don’t make couples hunt and peck to find what you want them to see.
  • Does it highlight my top press? It’s a common mistake to put the page in chronological order, but that’s not ideal. You need to include a mix of press, with the majority of features from the past year and with your very best press near the top. Prioritize highly trafficked sites and those that will impress prospects the most.
  • Is it consistent with the couples I want to attract? Another mistake is to believe that you must include every single press mention you’ve ever received. At a minimum, you need three features on your page, but you can certainly include more. When deciding what to use and what to trim, focus on the press that will attract your target prospects and help convert them to booked business.

    Do all of the links work? This is the time to test them out!

Review Your Social Media Press Promotion

You should also evaluate how you promote your press with social media. Different platforms have their own specific press pages, such as:

  • Facebook: Create an album dedicated exclusively to press about your business. Upload screenshots and scans or links to magazine features and credit the sources accordingly. Also, tag the wedding day team that helped the day come together.
  • Pinterest: Create a board dedicated to pins of your press.
  • Instagram: Consider a branded hashtag that relates to your company and press. Use your phone and take a screenshot of online features or take a photo of print pages and share them in a post.

Make sure that prospective clients can easily find an up-to-date and powerful representation of the press you’ve worked so hard to receive. Review your press page now and make any necessary updates and upgrades before engagement season begins.

Haven’t yet focused on press for your business? Here are some tips to get started.
Easy Peasy PR Tips for Small Business Professionals
Wedding PR: Crafting Your Personal Brand
What Are the Best Media Outlets for Me?

Exclusive Wedding PR Education Expert for WeddingWire Meghan Ely is the owner of wedding PR agency OFD Consulting. She also leads the newly launched OFD Collective, a membership based community of wedding professionals seeking PR education and publicity opportunities for their business.

» Wedding PR: The Art of Managing Press Expectations

WeddingWire Education Expert

Meghan Ely

Meghan Ely is the owner of wedding PR and wedding marketing firm OFD Consulting. Ely is a sought-after speaker, adjunct professor in the field of public relations, and a self-professed royal wedding enthusiast. 

Between print deadlines and calls for submissions, it can seem tough to navigate the waters of media relationships. It’s exciting to begin a press campaign for your company but with that, it’s imperative to understand press expectations so you can best determine if your efforts are successful.

Below, you’ll find our top things to keep you mind (and keep you going!) when managing press expectations as you represent yourself:

Patience is a virtue

PR takes time – it’s not a one-time overnight fix; it’s a continuous process. While it may be tempting to shoot out emails to every media outlet you think of, the best approach is a carefully calculated one. Take your time to properly research the media outlets that best fit your brand and create a media list based on your findings. From there, you can craft up a pitch to send along that shows how you can be of value to each outlet. With that said, keep in mind that not every pitch will get picked up but if you offer yourself as a resource and successfully engage with the editors, you can still consider that a job well done.

Print vs. Online

With the wealth of online media outlets and blogs that are available to us, it can be easy to overlook the value in a print feature. While it may not be your primary target, magazine placements can speak volumes about your company. When it comes to print, however, the pitching process tends to be quite different than that of online press. When we submit our features to an online source, we expect to hear back within several weeks and, if picked up, we expect to see it within a few weeks. Many magazines, on the other hand, are published quarterly, bi-annually, or even annually and come with strict deadlines, meaning you may need to hold on to that gorgeous wedding or shoot if you don’t pitch by the deadline.

Continue reading

» Go for the Gold: How to Take Home More Industry Awards

september-premium-webinar-awardsWebinar recap!

An easy way to expand your business and stand out from the competition is through winning industry awards. Whether you’re a new business or a seasoned pro, earning accolades, collecting client reviews, and showcasing your hard work is a pivotal part of your success.

In this month’s webinar for Premium members, WeddingWire Education Expert and Owner of OFD Consulting, Meghan Ely, shared her tips for how to submit for and win more prestigious awards that build your credibility in the wedding industry.

Here are a few steps to earning more industry awards:

  • When deciding which awards to apply for, first take a close look at your business goals. Ask yourself how earning the award would help you meet these goals and then pick your top choices to actively pursue.
  • Once you decide to submit, always read and then reread the guidelines. It’s easy to overlook an element that could make or break your entry, or notice it too late in the process, simply by not paying enough attention to detail.
  • Create a plan for your submission before jumping in. Once you carefully review the guidelines and submission details, draft an outline of what you need to do and strategically plan your approach before you start writing.
  • Use facts and figures to stand out and impress the judges. By bringing your work to life with stats and examples, you can showcase the difference your business has made, and why you deserve to earn the award through a compelling story.
  • Share images that help support your story where applicable. However, it’s important to get approvals you may need from photographers to use their images. Also, make sure you do not rely on the images alone to tell your story.
  • Ask a friend to review and proofread your entry. A second set of eyes is key to making sure your story makes sense to an outside point of view, and that you are not overlooking and grammatical mistakes that could be easily avoided.
  • If you win — spread the news! Share your win on social media, and showcase your expertise by adding your award to all your marketing materials on and offline. This will impress clients and industry colleagues alike, and help you stand out in a competitive industry.

To learn more great tips from Meghan, watch the full webinar now!

Did you know that you can view all past webinars any time in your WeddingWire account? Watch recorded webinars at your convenience on a variety of topics to support your business growth from SEO to social media to sales and beyond.

» How to Get Big Results with a Small Team

Pro to Pro Insights

Leila Lewis, photo by Valorie Darling PhotographyThis post was written by Leila Lewis of Be Inspired PR. As a business school graduate from Santa Clara University, Leila (Khalil) Lewis’ career began in publishing, where she worked in marketing and editorial roles for business and lifestyle publications. Since transitioning into the wedding business in 2004, Leila has over 10 years of wedding marketing experience under her belt, and is the industry’s go-to for wedding public relations services, brand development and business consulting.

Be Inspired started with just two employees, and over the years we’ve grown into a team of 12 and the majority of my employees have been with me for many years. Through all the growth, I’ve learned that having a quality team is more important than having a large team.

How to Get Big Results with a Small TeamIf you follow my tips you can make your smaller team more successful than ever.

  1. Don’t hire based on resume

With any team, especially smaller ones, you need to be extra picky when hiring new employees. If your team is small, you need hard workers who will thrive in your environment. Their resume may read perfect experience for the position, but if their personality does not fit with the rest of your team, it’s not going to work out. One person who doesn’t fit into the work environment can throw the whole thing off and negatively affect your business. Understand your business’ culture and be specific.

  1. R-E-S-P-E-C-T

With a smaller team, you are most likely sharing a space with the same people 8 hours a day, 5 days a week. To prevent burnout and frustration with each other, create a company culture based upon respect. There is a time and place to for personal conversations and the more respect within the company, the easier it will be for your employees to understand boundaries.

  1. Have Company Outings

At Be Inspired PR, we’re all about having fun outings together as a squad. We’ve gone on a whale watching trip, done sweat-dripping work out classes, and most recently had a pool party! It’s a great way to just let loose out of the office and have some fun. But company get-togethers can be in office too! Whether it’s walking to a local favorite restaurant or ordering in, group lunches are the perfect way to strengthen the feeling of being a team.

  1. Keep it simple

When you have a small team it’s crucial that everyone is clear about their tasks and responsibilities. That way nobody steps on anybody’s toes and there is a clear sense of who is leading what. Of course, there are always opportunities for collaboration, but for everyday tasks it’s more successful to keep things streamlined.

A small team can be just as successful as a big one when managed in the right way. Maintain the respect between your employees, but also treat them well. With a small team, it may seem easier to manage, but it’s crucial that everyone pulls their own weight.

» The Modern Media Pitch

WeddingWire Education Expert

Meghan Ely

Meghan Ely is the owner of wedding marketing and wedding pr firm OFD Consulting. As a highly sought-after speaker in the wedding industry, she is the exclusive Wedding PR Education Expert for WeddingWire as well as the national Communications and Marketing Director for WIPA. To learn how OFD Consulting can assist you, as well as more about our new wedding PR kits, please visit us today.

Gone are the days when media pitches are strictly limited to blasting out the same press release to your email list of reporters. Many people are missing out on opportunities to get their name out there, simply because they think that a pitch has to be about their company and they may not always have news to share.

Sure, there is plenty of company news that is worth the pitch – anything that is timely, relevant and interesting is generally well received. However, there are plenty of other ways to get press without forcing not-so-newsworthy news into editors’ inboxes.

The Modern Media PitchCreate an effective media list

First and foremost, you’ll need to determine the best media outlets that fit your brand and your niche. Of those outlets, it’s important to find the right contacts and gather their info. This may be a bit of a task upfront, as it could require some good old-fashioned Google searching and social media stalking, but it’s well worth having the right contacts on file. There are also a number of programs to introduce you to new contacts, like HARO, SourceBottle and Babbler. Once you have your list, keep them organized in a spreadsheet that is easily accessible and simple to use.

Developing the pitch

A pitch is simply a story idea, so put your thinking cap on and get creative. In our office, we have a weekly meeting to review what’s in the news regarding weddings to get an idea of what’s buzzing around. From there, we look at each major news story and how we can turn it into a softer story angle and develop pitches out of those ideas. We’re also lucky enough to have a recent bride on our team, so if you have a newlywed, don’t be afraid to dig into their experience! You can also keep an eye out on your own weddings to see if there are any stories brewing that would make for a good pitch.

Sending out the pitch

Once you know who you’re pitching and what you’re pitching, it’s time to write it up. Always address the contact by their first name when possible and be professional throughout the email. Keep it short and simple, while still getting to the point you want to cover – editors are notoriously slammed with deadlines, pitches and other work, so you want to get your message across without taking up too much of their time. Offer yourself as a resource for further questions and thank them for their consideration.

Don’t fret if your pitch isn’t picked up. You’ve made a valuable media connection, which is worth its weight in gold in the PR world. Now, on to your next pitch…

» How to Get the Most Out of Networking Events

Pro to Pro Insights

Leila Lewis, photo by Valorie Darling PhotographyThis post was written by Leila Lewis of Be Inspired PR. As a business school graduate from Santa Clara University, Leila (Khalil) Lewis’ career began in publishing, where she worked in marketing and editorial roles for business and lifestyle publications. Since transitioning into the wedding business in 2004, Leila has over 10 years of wedding marketing experience under her belt, and is the industry’s go-to for wedding public relations services, brand development and business consulting.

Whether you have an established business or if you’re just starting out, networking is crucial for your company to thrive. Networking can be intimidating and nerve-wracking, but with the proper tips, you can definitely take advantage of any networking event. You want to come in confident, make your mark, and guarantee that they will remember you.

  1. Do your research.

How to Get the Most Out of Networking EventsNever go into a networking event blind. You don’t need to necessarily deep dive to find every little detail, but definitely do some background research to find out the background of the company hosting the event, who will be there, what type of features the event will have to maximize networking, etc. Also, it wouldn’t hurt to prepare some conversation starters. It may seem awkward and unnatural at first, but the more you have these in the back of your head, the more prepared you will feel when you meet up with someone new.  You never know who you are going to meet, and you want to guarantee that you make a solid impression.

  1. Shake out the nerves and be confident.

When you get to the event, you may feel nervous (which is normal!), but don’t let it affect you to the point where you just freeze. You’re here to maximize your business and meet people that will only help you. The more confident you feel, the more you will succeed at these events. Take a couple of deep breaths, shake it off, and walk in and network like boss. You’ve got this!

  1. Just do it.

Do a quick scan of the room, find the person you want to talk to and just do it. You have about five seconds to go start that conversation before you begin to overthink it or worse, allow someone else to beat you to the punch. This is all about creating those new connections and you want to take advantage of these opportunities.

  1. Be genuine and keep it real.

Yes, you have the prepared conversation ignitors, but make sure to keep it natural. These connections could help build lasting relationships and give you the ability to collaborate in the future. Be genuinely curious about what they have to say and learn more about them.  Continue reading

» 5 Things to Remember When Creating a Website

Pro to Pro Insights

Leila Lewis, photo by Valorie Darling PhotographyThis post was written by Leila Lewis of Be Inspired PR. As a business school graduate from Santa Clara University, Leila (Khalil) Lewis’ career began in publishing, where she worked in marketing and editorial roles for business and lifestyle publications. Since transitioning into the wedding business in 2004, Leila has over 10 years of wedding marketing experience under her belt, and is the industry’s go-to for wedding public relations services, brand development and business consulting.

Online brand representation can make or break a company. I’ve been consulting with brands for the past 10 years, and I have seen just how effective a well-done company website can be. Your website can be visually appealing, but if it doesn’t have a few fundamental basics, then your website could have a negative impact on your business.

5 Things to Remember When Creating a WebsiteBelow I share five things to remember when creating a website for your wedding business. Some of these tips may seem like no-brainers, but 60-80% of sites I review are still missing the mark on what makes a website client-friendly!

Tell Your Potential Clients Who You Are

Many sites refer to the overall company name when describing what they do, but there is no mention of who is behind the brand. Potential clients are looking to learn everything there is to know about your company when accessing your website, especially who you are! Including an “About Me” page will allow your clients to easily access the information they want, including your name, photo, and a short bio. Use this page to your advantage and list your impressive credentials and past experience.

Include Social Media Links

If you make it difficult for potential clients to find your social media sites, they aren’t going to spend the time looking for them. Including links to your company’s Instagram, Twitter, Pinterest, and any other relevant social media accounts will allow clients to not only access the sites quickly, but will give your company credibility and relevance with the new generation of customers. Make the links clear and visible on the home page and include it on all other pages as well.

Show off!

A company website is not the place to be humble. Create a press page where you showcase any features, mentions, or positive reviews. Clients will be more inclined to work with a company who has had previous success. Include links to these features and don’t be afraid to show off your work!

Continue reading

» Wedding PR: How to Craft an Award-Winning Submission

WeddingWire Education Expert

Meghan Ely

Meghan Ely is the owner of wedding marketing and wedding pr firm OFD Consulting. As a highly sought-after speaker in the wedding industry, she is the exclusive Wedding PR Education Expert for WeddingWire as well as the national Communications and Marketing Director for WIPA. To learn how OFD Consulting can assist you, as well as more about our new wedding PR kits, please visit us today.

Whether you realize it or not, awards should play a prominent role in your wedding PR campaign. They not only provide brand recognition, but they also speak to your expertise and act as a source of outside credibility. Winning a few quality awards can grow your revenue, in addition to boosting morale in the office.

Wedding PR: How to Craft an Award-Winning Submission“That’s great. But where do I apply?”

The number one key to a successful award application is to only submit to those that fit your business. Sending applications out to any and all awards you can find is a waste of time, as well as damaging to your integrity. Remember – every story is different, so don’t assume that you’re a fit for every award that your competitor has. Stick to the ones that your company truly qualifies for and put all of your effort into it.

Aim high, but be realistic as well. While you certainly may deserve some of the top-tier awards, you’ll need to work on building your brand recognition before you reach that point. Start out by applying to local and regional awards before going for the larger national ones – this way, you can start developing your award-winning portfolio.

“Then what?”

Once you’ve narrowed your focus down to one or a few awards, be sure to read and reread the guidelines. One mistake may cost you the win, so do your due diligence and know what is required for a completed submission. Give yourself enough time to complete the application and submit it prior to the deadline.

Map out your approach prior to writing – the last thing you want is to fill out an application online and lose it from faulty Internet or one wrong click. When writing up the copy, it’s best to use your own voice to make everything flow together into a coherent story. This means that you need to “speak” with the judges – stay away from jargon, acronyms, and other terms that may confuse them. Don’t assume that they know everything, so connect the dots and make it easier for them to understand. Using facts and figures, as well as images, are great ways to support your story.

Continue reading

» How to Leave Your Stress at Work

Pro to Pro Insights

Leila Lewis, photo by Valorie Darling PhotographyThis post was written by Leila Lewis of Be Inspired PR. As a business school graduate from Santa Clara University, Leila (Khalil) Lewis’ career began in publishing, where she worked in marketing and editorial roles for business and lifestyle publications. Since transitioning into the wedding business in 2004, Leila has over 10 years of wedding marketing experience under her belt, and is the industry’s go-to for wedding public relations services, brand development and business consulting.

When you get home after a long day of work, many of us feel the need to decompress. After all the hours at the office, you have the physical freedom to do as you please…but many people have a hard time allowing themselves the mental freedom from the hustle of a long day at work. If you are constantly thinking about work, even when you are at home, when do you take a break? If you don’t take time to separate what you are working on during the day from your down time at night, you are sure to get burned out!

Follow these tips to leave your stress at work and help guide your mind away from unfinished projects and work responsibilities to be able to truly refresh yourself, avoid burnout, and prepare for another day.

How to Leave Your Stress at WorkMake a To-Do List

Before you leave the office for the night, make a list of things that you already know you need to do tomorrow and place it somewhere where you will see it as soon as you walk in the next morning. By writing your to-do list down and leaving it at work you’re relieving your brain of the endless cycle of trying to remember each task on that list. There’s nothing worse than laying down and closing your eyes only to picture a mental list of tasks that could prevent you from a good night’s rest! Physically leaving your list of tasks at work can help your brain leave your stress at work as well.

Unplug

After a long day of staring at a screen, it’s time to unplug and disconnect. Not only is it good for your eyes, but also great for your brain. If you’re like me, it can be hard to ignore an email, text, or call when your phone is constantly ringing. Avoid the temptation and obligation you feel to immediately read and respond to any messages that are work-related and don’t apply right now. Disconnecting from constant emails and texts will allow you to be fully present wherever you are.

Continue reading

» Wedding PR: What’s a Company Philosophy and Why Does It Matter?

WeddingWire Education Expert

Meghan Ely

Meghan Ely is the owner of wedding marketing and wedding pr firm OFD Consulting. As a highly sought-after speaker in the wedding industry, she is the exclusive Wedding PR Education Expert for WeddingWire as well as the national Communications and Marketing Director for WIPA. To learn how OFD Consulting can assist you, as well as more about our new wedding PR kits, please visit us today.

There are a number of considerations when starting your wedding PR process, from research to branding to organization. However, there’s one piece of the puzzle that will guide you along the way – your philosophy.

Wedding PR: What’s a Company Philosophy and Why Does It Matter?“Isn’t that for big corporate companies?”

While large organizations wear their philosophies on their sleeve, it’s just as important for small businesses to have tenets that keep them on the right track. A company philosophy explains the mission statement – how do you plan to achieve it and why is it relevant?

Philosophy goes hand-in-hand with branding – it’s what makes your brand come to life. Not only does it motivate you to achieve success, but it points you in the right direction. When developing your philosophy, remember that it’ll follow you every day, so it must fall in line with your personal values.

“Although we’re always working to grow our philosophy, we hold a few tenets close to our hearts: perfect fit, responsibility, handmade craftsmanship, and exceptional value,” shares Araceli Vizcaino-S, Community Manager of Azazie. “This guides every decision in the business- including how we grow our press portfolio. When you see us in the news, you’ll find that we often incorporate our tenets into our commentary in an effort to better educate readers.”

On that note, it’s important to establish a philosophy that is simple and realistic. It has to be actionable, so limit it to three or four tenets that are most important to you. Once in place, allow it to lead you in major decisions – from hiring to partnerships to press submissions.

Continue reading

» Wedding PR: Crafting Your Personal Brand

WeddingWire Education Expert

Meghan Ely

Meghan Ely is the owner of wedding marketing and wedding pr firm OFD Consulting. As a highly sought-after speaker in the wedding industry, she is the exclusive Wedding PR Education Expert for WeddingWire as well as the national Communications and Marketing Director for WIPA. To learn how OFD Consulting can assist you, as well as more about our new wedding PR kits, please visit us today.

While you may be familiar with big brand names (think Apple and Nike), ask yourself what you’re doing to build your own brand. That’s right – a personal brand captures your personality and tells people you are an expert in a certain area.

Wedding PR: Crafting Your Personal BrandThe stronger your personal brand is, the more you’ll be respected as an industry leader, which certainly has a direct impact on a business if you’re an entrepreneur. That being said, you don’t need to own your own business to build a personal brand – all you need is a good idea of who you are and where your values lie.

First Things First

Before anything, you’ll have to ask yourself a few questions to really get an idea of how you want to portray your brand. What kind of adjectives would you use to describe yourself? How do you want to project yourself to other people? What are some of the things that you view as most important in your life?

Keep in mind that the answers to these questions will define the parameters for your branding, so it’s best to give them a lot of thought rather than to skim over it.

Know Your People

Ask yourself: Whom are you trying to reach? What are you trying to share with them? Understanding your target audience is the key to crafting a brand that will draw in the right kind of people.

Plan It Out

“A goal without a plan is just a wish.” The only way to ensure that your personal brand not only fits your personality but is also targeted to your ideal audience is to plan, plan, plan. After you’ve determined whom you’re trying to reach, figure out what channels you’re going to use to get in front of them. For example, if you’re trying to reach female millennials, Instagram and Pinterest are great places to start.

Continue reading

» Wedding PR: Let’s Change the Conversation about Networking

WeddingWire Education Expert

Meghan Ely

Meghan Ely is the owner of wedding marketing and wedding pr firm OFD Consulting. As a highly sought-after speaker in the wedding industry, she is the exclusive Wedding PR Education Expert for WeddingWire as well as the national Communications and Marketing Director for WIPA. To learn how OFD Consulting can assist you, as well as more about our new wedding PR kits, please visit us today.

My life in the wedding industry began with three martinis at an industry networking group when I was fresh out of college. It gave me just enough confidence (liquid courage?) to run as a write-in candidate for the inaugural PR chair of the local wedding association. Much to my surprise, I won that evening and it was the catalyst that led to everything else – increased sales for my employer, wonderful friendships, new job opportunities, and even the chance to manage that same association when I first opened the doors to OFD.

Wedding PR: Let’s Change the Conversation about NetworkingSo as you can imagine, I’m a big proponent of networking. In fact, if there were some sort of wedding industry networking fan club, I would be the president of it. Or, at the very least, the PR chair.

Here’s the thing about networking: it wears on you after awhile. And I get it – you start to really get tired of the elevator pitches and the constant card exchanging.  So today I’m here to ask you to rethink networking and instead, consider a new approach. At this year’s WeddingWire World, I shared the top networking notions you need to throw out the window and today, I’m asking you to consider the same.

So how do we change the conversation about networking?

Stop telling yourself that networking is supposed to be fun.
You have goals for your wedding business (and if you don’t, stop reading this immediately and get to work on those!) and there are things you should be doing to help you achieve those goals. Statistically speaking, vendor referrals is one of the leading ways that couples find out about you so more than likely, networking is a necessary component to your promotional strategies.

But for some reason, we assume that we network because it’s fun. I don’t blame you – event people throw great events. But if the only reason you’re going is to kick back with your friends and joke about the endless trend of mason jars, you’re not going to see a solid ROI for your time. Instead, select your networking events because they’re the key to getting you closer to your business goals.

Continue reading