This past Monday, event planners of all different backgrounds and stages of their careers gathered for The Planners Suite Conference at Top of the Town in Arlington, VA!
WeddingWire was thrilled to have our own Kyle Mihalcoe in attendance to speak about how your business can stand out on social media, but the conference also included a number of expert speakers on a variety of topics surrounding the core message of the day – turning passion and purpose into profit!
After a warm welcome from Jon’ll Boyd, CEO of Completely Yours Events and Founder of the Planners Suite Conference, and emcee Candice Camille, WellologistTM, attendees observed a ton of great presentations from true industry experts, including:
- Tips on grabbing the attention of key sponsors for events from Stacey Ferguson of Blogalicious
- Instructions for creating successful and full proof contracts from Rebecca Melone of Melone Law, P.C.
- Lessons on managing your finances from Sonya Smith-Valentine of Financially Fierce
- Helpful marketing advice and strategies from Sherron Washington of P3 Solutions
- Guidelines for effectively and gracefully executing a styled shoot from Christina Grimes of Completely Yours Events
- Reasons why it’s so important to take control of your own A/V from Taren Bradley of PSAV
- Sales automation best practices from Che Brown and Trevor Otts of Peak Performers Institute
- Engaging tips for taking the plunge and investing in your own success from Cheryl Wood of Cheryl Wood Empowers
- Keynote presentation by the one and only Jodi Moraru of EVOKE
- Suggestions for learning how to charge what you’re worth from Shelby Tuck-Horton of Exquisite Expressions and Events
- Branding strategies and reminders from Amanda Miller Littlejohn of The Branding Box
- Steps to building and maintaining a successful team from host and creator Jon’ll Boyd of Completely Yours Events
- Information for defending against copyright infringement from Jennifer Reitmeyer and Kyle Bergner of WeddingIQ
Attendees finished a very long, inspirational day with a happy hour and mixer filled with the constant exchange of advice, laughs, and business cards. But the best part about the conference was the unity among attendees. Each planner was there to grow themselves, and their business, but they left with plenty of connections and an extended network.
In addition to the amazing planners in attendance, The Planners Suite Conference featured the wonderful work of the following pros:
Check out a few photo highlights from Chip Dizárd Weddings, below!
This article was written by Laurie Hartwell. Laurie is the owner of A Wedding To Remember. With offices in Orlando, New York City, Kansas City, Chicago, and Atlanta her firm strives to offer top notch, affordable wedding planning and coordination services. She is also the Founder and CEO of The Bridal Society, an organization that offers Wedding Planning Certification Courses in cities across the US. As the main instructor for the course, Laurie tries to share her 20 years of experience with her students to instill the importance of professionalism, character, morals and fairness in the wedding industry. www.TheBridalSociety.com. Check out their upcoming events here.
In addition to constant advertising and excellent reviews, your business can benefit greatly from having a healthy relationship with one or more wedding planners in your community and networking with other local professionals. Once you establish a relationship with a wedding planner and you have proven to him/her that you offer a great product at a reasonable price then they have the ability to send you business on a regular basis. Wedding planners are your repeat customer, so being on their preferred vendor list should be a top priority. Wedding planners often sell their clients on your services through recommendations well before your initial meeting so by the time they meet with you they are practically ready to sign.
Here are some key things wedding planners and wedding professionals you would like to network with (and their clients!) are looking for in a wedding vendor partnership:
Be on time. Make an effort to arrive at least 15 minutes early for all meetings. There is nothing that turns a client (and her wedding planner) off more than you being late. Being on time tells the wedding planner and client that you value their time just as much as your own. Always be on time, but if traffic or another issue forces you to be late make sure you communicate with the wedding planner so they can make needed adjustments to the schedule. Many times a wedding planner will schedule meetings with several vendors throughout the day so make sure you communicate, so they can reschedule other appointments accordingly.
Have the right attitude. There is nothing more frustrating to a wedding planner than sitting down with a vendor and immediately having to endure all the gory details about everything that went wrong with your morning. Save those conversations for your friends or family members at another time. When you are meeting for business keep it professional. Having a professional demeanor will give you an edge on the competition!
Focus on a team approach. Are you easy to work with on the wedding day? Are you sensitive to the needs of the other wedding vendors? Always be willing to cooperate and be flexible when unexpected circumstances come up. If you give the impression that you are not a team player it is unlikely you will make it on anyone’s preferred vendor list. Continue reading