» 5 Resolutions for Wedding Professionals in 2018

The beginning of a new year brings excitement about resolutions and goals, but often they can be forgotten or pushed aside, especially when busy season comes around. To make 2018 your best year yet, set business resolutions that you can actually keep and that will have a positive long-term impact on your business. It’s important that these goals are challenging, yet achievable resolutions for both you and your business.

WeddingWire Education Guru Alan Berg has highlighted 5 resolutions that wedding professionals can put into action:

  1. Be respectful of time.

    As a busy professional, you know that often, it can seem like there are simply not enough hours in the day. Save your own time, your clients time, and other professionals time, by simply keeping your communication direct and concise. Also work to respond to all inquiries or questions in a very timely manner (aim for 24 hours or less!), even if it is just an acknowledgement of the inquiry.

  2. Be less connected to technology.

    While we all love technology and how it can help us stay in sync and organized, it can also be a distraction from personal interaction and taking the time to live in the moment. Challenge yourself to set some specific time to disconnect completely from technology each day, and focus on connecting with people, enjoying experiences or taking time to reflect on the goals you have set.

  3. Avoid hypocrisy.

    Wedding professionals often have similar complaints when it comes to some clients. Next time you feel frustrated, take a moment to truly consider the client point of view. After all, they are planning and investing in a once in a lifetime event. Wouldn’t you have questions, expect the highest quality service, and want to save money where you could? Work on seeing their perspective, show empathy, and then use your experience to help them feel confident in their decision to do business with you.

  4. Shorten your to-do list.

    There is an easy way to shorten your to-do list without simply saying ‘no’ to more work. Make a daily ‘must-do’ list to go with your longer ‘to-do list.’ On this shortened list, prioritize a handful of key actions that you must meet that day. Then, when the list is complete, move onto the next priority round of to-dos, or catch up on emails, calls or errands. You will feel accomplished and more relaxed, while keeping focus on higher priority items.

  5. Resolve to think bigger.

    Challenge yourself this year! What is the next big business step you hope to achieve? More revenue? More bookings? A bigger team? Consider what a better business means to you. From there, set three goals you hope to reach in 2018 that will take you to that next level. Create some metrics or programs that will help you reach your goals, and get started. Don’t forget to visit them regularly to stay on track, and see how you are progressing. Checking in monthly will provide reflection and help you stay on track with these goals.

Whether your list of resolutions for 2018 is long or short and concise, adding these five actionable items is a great way to put your best foot forward in the new year.

» WeddingWire Networking Night Richmond

This week, local wedding professionals gathered at Dover Hall for WeddingWire Networking Night Richmond!

Wedding professionals had the opportunity to enjoy a stunning event space fit for royalty! Guests met other local vendors across all service categories as well as members of the WeddingWire team. Plus, they learned local-industry statistics and insights on working with millennial couples in the wedding industry, presented by WeddingWire’s Associate Director of Customer Success, Kyle Mihalcoe!

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the lovely evening below. For additional photos from the evening, check out our gallery!

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Katherine from The Westin Richmond!

» A Fresh Look at the Legal Landscape for LGBTQ Couples

Photo by Hitched Photo

This article was written by WeddingWire Education Expert, Kathryn Hamm.

With the advent of marriage equality in June of 2015, the need for my “legal landscape” updates came to an almost complete stop. Gone was the need to help wedding professionals understand the nuances around the kinds of choices that same-sex couples were making when planning the weddings based on where they lived and where their unions would be legally recognized.

As 2017 comes to a close, however, there are a few important legal landscape updates to keep in mind. Highlights include: the recent same-sex marriage postal poll in Australia; the addition of legal marriage in non-U.S. locations like Finland, Malta and Germany; and the forthcoming Supreme Court hearing on December 5, 2017, Masterpiece Cakeshop vs. Colorado Civil Rights Commission.

Is Marriage Legal in Australia Or Not?

Australia has been engaged in a debate about same-sex marriage that has captured the attention of interested parties far beyond its shores. Its neighbor, New Zealand, recognized the opportunity for destination weddings and legal elopements when it recognized marriage in 2013. At last, the Aussies have begun to catch up and, in keeping with its political process, conducted a postal survey to gauge the interest of the general population. The results of that survey, after a high-profile and contentious months-long round of campaigning by those in favor of and against same-sex marriage, revealed that a majority (61%) of Australians favor same-sex marriage.

The vote-by-poll, however, is non-binding, and it is now up to the Prime Minister, Malcom Turnbull, and the Parliament to convert the majority opinion into law. He says he intends “to make their wish the law of the land by Christmas.” Presuming that this does occur as promised, wedding professionals and the hospitality industry expect to see business expand as same-sex couples, including this couple of 50 years, look to get hitched in their home country in 2018.

Germany, Finland and Malta Celebrate Marriage Equality

In 2001, the Netherlands was the first to recognize same-sex marriage, and, since then, 19 additional countries have followed suit, including Germany, Finland and Malta in 2017. Our global WeddingWire family offers inclusive resources for same-sex couples regardless of legal recognition, but proudly celebrates marriage equality with same-sex couples in most of the countries WeddingWire currently serves, including Spain (2005), Canada (2005), Argentina (2010), Colombia (2016), Brazil (2013), France (2013), and Uruguay (2013); and those jurisdictions in the United Kingdom, Mexico, and Italy where same-sex marriage is recognized.

Masterpiece Cakeshop & The Question of Service Refusal

Though the Supreme Court may have settled the question of marriage equality on June 26, 2015, it did not create a right for LGBTQ individuals and couples to be free from discrimination in other areas of their lives.  While many states have statutes that prohibit discrimination in housing, education, employment or public accommodations (hotels, restaurants, etc.) on the basis of sexual orientation, many others don’t.  An attack on one of these state statutes is being carried out in the context of the simmering debate about whether or not wedding professionals should be compelled to serve same-sex couples if they oppose same-sex marriage.

Enter the case of Jack Phillips of Masterpiece Cakeshop vs. the Colorado Civil Rights Commission, which will be heard by the Supreme Court of the United States on December 5. Richard Wolf of USA Today wrote of the long odds of the “tight-knit fraternity” of “same-sex marriage foes” in this hearing as they attempt to argue successfully that they have the right to refuse to serve same-sex couples seeking products and services for their weddings. Experts point out that the Colorado Anti-Discrimination Act  is very clear that businesses cannot discriminate against a person based on sexual orientation.   And, “at issue,” says the Center for American Progress, “is whether the First Amendment’s free speech and free exercise (of religion) clauses permit a business that is open to the public to refuse service to groups of people, in violation of laws prohibiting discrimination.”  It’s worth noting that arguments regarding free exercise of religion are not new, but the free speech argument represents a new approach.  Taken to its extreme, it means many businesses who claim that their work is “expressive,” including many in the wedding industry like photographers, would not be subject to anti-discrimination laws.

Beyond the consideration of this question in a court of law (the highest court in the land, no less) is its consideration in the court of public and industry opinion. Here, there is clear evidence that a majority of Americans (60%) do not think that wedding businesses should be allowed to refuse to serve same-sex couples, including an even higher majority in the segment of wedding professionals (64%). The question, asked differently in 2016 by WeddingWire, found that the vast majority (89%) of wedding professionals said that they are ready, willing and able to serve same-sex couples.

It is not surprising, then, that WeddingWire would decide to sign on to the HRC-led amicus brief, which argues that wedding businesses must be open to all. Said Timothy Chi, CEO of WeddingWire, “I wanted to clearly communicate WeddingWire’s position and underscore, in no uncertain terms, what we stand for as a company. WeddingWire opposes discrimination of any type. Love is love, and we support the right that all couples have to marry. Our company has a long history of supporting equal rights, equal opportunity, and equal treatment, with dignity and respect that is uncompromised. As such, WeddingWire supports the arguments of the respondents, the Colorado Civil Rights Commission and Charlie Davis and David Mullins.”  WeddingWire has also expressed its support for the Equality Act, a national law that would extend the protections under the Civil Rights Act of 1964 to sexual orientation and gender identity.

Regardless of what the Supreme Court decides to offer as legal guidance to address the unfinished business of the 2015 Obergefell decision, engaged couples and wedding professionals will still have to lead the way in resolving this conversation.

And I believe it’s possible for love, compassion, and market forces to shape the resolution beyond the guidance the law offers us, and to pave the way for same-sex couples to enjoy both the freedom to marry and the freedom to be served.

kathryn hammThis post was written by Kathryn Hamm WeddingWire Education Expert, Diversity and Inclusion Specialist. Kathryn is also co-author of the groundbreaking book, The New Art of Capturing Love: The Essential Guide to Lesbian and Gay Wedding Photography. Follow her on Twitter @madebykathryn.

» WeddingWire Networking Night Dallas

This week, local wedding professionals gathered at Tower Club for WeddingWire Networking Night Dallas!

Wedding professionals had the opportunity to enjoy an elegant event space complete with floor to ceiling windows overlooking the Dallas skyline while networking over light fare including roasted lechon, elotes and adult root beer floats! Guests met other local vendors across all service categories as well as members of the WeddingWire team. Plus, they learned local-industry statistics and insights on working with millennial couples in the wedding industry, presented by WeddingWire’s Regional Manager of Customer Success, Katey McBurney!

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the lovely evening below. For additional photos from the evening, check out our gallery!

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Heather of Donnie Brown Weddings and Events!

 

» WeddingWire Networking Night Austin

This week, local wedding professionals gathered at Peached Social House for WeddingWire Networking Night Austin!

At the Networking Night, wedding professionals had the opportunity to enjoy a stylish event space while networking over light fare from Peached Tortilla’s food truck right outside! Guests met other local vendors across all service categories as well as members of the WeddingWire team. Plus, they learned local-industry statistics and insights on working with millennial couples in the wedding industry, presented by WeddingWire’s Regional Manager of Customer Success, Katey McBurney!

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the lovely evening below. For additional photos from the evening, check out our gallery!

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Tom of Hacienda del Lago Wedding and Event Center!



» WeddingWire Networking Night Minneapolis

This week, local wedding professionals gathered at The Van Dusen Mansion & Event Center for WeddingWire Networking Night Minneapolis!

 At the Networking Night, wedding professionals had the opportunity to enjoy a historic event space while networking over light fare in the venue’s Mansion, Ballroom & Carriage House. Guests met other local vendors across all service categories as well as members of the WeddingWire team. Plus, they learned local-industry statistics and insights on working with millennial couples in the wedding industry, presented by WeddingWire’s Regional Manager of Customer Success, Megan Hayes!

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the lovely evening below. For additional photos from the evening, check out our gallery!

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Kaytee of Ahava Creative Co.!

» WeddingWire Networking Night Baltimore

This week, local wedding professionals gathered at The Grand Baltimore for WeddingWire Networking Night Baltimore!

At the Networking Night, wedding professionals had the opportunity to enjoy an art deco event space while networking over light fare. Guests met other local vendors across all service categories as well as members of the WeddingWire team. Plus, they learned local-industry statistics and insights on working with millennial couples in the wedding industry, presented by WeddingWire’s Regional Manager of Customer Success, Megan Hayes!

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the lovely evening below. For additional photos from the night, check out our gallery!

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Alison of Alison Harper & Company, LLC!


» How to Get On Preferred Vendor Lists (and Stay on Them)

This article was written by Kevin Dennis, editor of WeddingIQ.

The illustrious preferred vendor list is something that, as business owners, we all strive to be on. The exclusivity and third party validation is very appealing, not to mention the leg up it can give you against competition. So the question is, how do you get on it and stay on it? I’m sharing some of my best practices when it comes to approaching the subject.

Never ask immediately

Asking a fellow creative partner if you can get on their preferred list right out of the gate is probably the biggest mistake you can make. Would you want someone you just met five minutes ago asking you for a favor? No, probably not.

As I like to tell people- it’s not that far off from dating. You need to go in with the mindset that things take time. So how do you develop a relationship over time?

  • Attend industry events. Take the time to revisit what options you have in the area- be it WIPA, NACE, ILEA or organizations. Mark your calendar accordingly and make note of who attends. Better yet- if one of your targets is hosting or sponsoring a meeting make it a priority to be there.
  • With the above in mind, consider leadership and volunteer roles within the organizations. It’s one thing to attend and network, but the ROI will be far more considerable if you carve out time to give back and get to know your industry peers in more intimate settings.
  • Include them on your mailing list. We love celebrating obscure holidays with our clients and creative partners so add them to your mailing list for the next time National Scallop Day rolls around.

Once you have gotten to know them more on a professional (or even personal) level, bring the subject up in a more general way. For example, ask them how they choose who to put on their list, or how often they refresh it. That way you are getting the intel you want without directly asking them to consider you.  

Be open to feedback

I’ll never forget when I met one of the top caterers in town for the first time. I was new to the industry and didn’t know what I was doing at networking events- and it showed! I approached my newfound colleague and she was quick to give me a laundry list of things I needed to work on- all the way down to the baseball cap I needed to stop wearing to events.

She was well intentioned so I took her advice to heart and over the next year, I implemented many of her thoughts. Over time, we built a strong partnership and that very caterer has since become one of my top referrals.  

Get to know the other creative partners

Sit down and take a look at the list(s) you want to be a part of, and take note of the other creative partners on it that you may already know or would like to get to know. The local events community is a small one, and your relationships with people can make all the difference. If you’re close to someone that is well connected, and they respect your reputation, they may recommend you the next time a vacancy on a preferred list comes up. This has been my secret weapon for years.

One of the best ways to stay connected is online, especially as wedding season ramps up. We make a point to highlight our colleagues in an ongoing feature on our blog, in which we interview creative partners from around the region. We make it easy by creating a simple form, and the response has been positive.

Remember the key time to shine

It’s easy to forget in the middle of the hustle and bustle of an event that how you interact with other creative partners is key. Treat it like a job interview. Above all, be a team player and don’t be demanding. Help out where you can and be a problem solver. Follow up after the event and ask for feedback. Ultimately, it comes down to being the type of wedding professional that people want to recommend.

Don’t take it for granted

If and when you are added to the preferred list, don’t get too comfortable. Several places will update theirs at least once a year, and if they barely remember who you are or have been in close contact with someone else, you can easily be replaced. Small gestures can be a fun and creative way to keep your business at the top of their minds.

We love to implement the surprise and delight strategy by sending funny notes and trinkets to our creative partner friends that will put a smile on their face. Last summer, during a particular hot spell, we even traveled around delivering popsicles to many of our colleagues.

Don’t let the idea of trying to get on a preferred vendor list scare you. With the right approach businesses will be adding you in no time.  

Kevin Dennis is the editor of WeddingIQ and owner of Fantasy Sound Event Services, a full-service event company based in Livermore, California. Dennis is the current chapter president for Silicon Valley NACE, and a past national president for WIPA.

» WeddingWire at Create & Cultivate Seattle

On September 9th the WeddingWire team was thrilled to join hundreds of inspiring and entrepreneurial women as a sponsor of Create & Cultivate’s Seattle Conference. Hosted on Microsoft’s Campus, the day was filled with impactful workshops, meaningful mentor sessions, and empowering discussions, including the “Radically Creative” panel featuring WeddingWire’s own Jeffra Trumpower, Associate Director, Content + Creative Services. Attendees also enjoyed delicious cocktails, food, pop-up shops, photo booths, gift bags and of course a WeddingWire Confetti bar (where many “boomerang” videos ensued!).

If you aren’t familiar with Create & Cultivate, it is an organization for women who are “looking to create and cultivate the career of their dreams”. C&C gathers the next generation of curious creatives, entrepreneurs, and “girl bosses” to spark conversation around the topics they are passionate about including brand building, small business strategy and influencer marketing. Along with all of these talented and like-minded influencers, entrepreneurs, and event professionals, WeddingWire was joined by other influential brands such as Microsoft, Refinery29, La Croix, GoDaddy, Express, Shopstyle and more. We, along with many others, left feeling inspired and empowered to bring our learnings back to WeddingWire HQ.

To read more about Create & Cultivate head on over to their site and don’t miss the write up on how WeddingWire is Defying Tech Industry Norms!

» WeddingWire Networking Night Seattle

This week, local wedding professionals gathered at Lake Union Cafe & Custom Bakery for WeddingWire Networking Night Seattle!

At the Networking Night, wedding professionals had the opportunity to enjoy an art deco event space while networking over light fare. Guests met other local vendors across all service categories as well as members of the WeddingWire team. Plus, they learned local-industry statistics and social, mobile & tech trends for your business, presented by WeddingWire’s Chief Marketing Officer, Sonny Ganguly.

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the lovely evening below. For additional photos from the night, check out our gallery!

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Tom of Tom Ellis Photography!

» How to Choose the Right Industry Association

If you are looking to take your business to a new level, whether you’re new or have years of experience, joining an industry association could be just the game-changer you’ve be looking for. Association memberships grant access to power networking, collaborative relationships and leadership opportunities, all of the tools that can put a great business on the fast track to even bigger things!

Why Join?

Professional associations have a lot to offer. Many local chapters offer regular get-togethers where you can meet like-minded individuals, share ideas, swap stories and exchange thoughts. Some organizations pair these meetings with educational opportunities, prestigious speakers and exposure to new concepts to provide additional support for member businesses.

Some organizations also have national chapters, broadening the available networking opportunities substantially. There are often annual conferences for members and even the ability to attend meetings of other chapters.

Which Association is Best for You?

The events industry has several major associations, all of which support our professionals, and each with a different set of strengths and benefits. Some of the major organizations include:

WIPA

The Wedding International Professionals Association (WIPA) was formed to provide an opportunity for networking and continued education. There are nine chapters around the country and the option of joining “at-large.” The organization offers meetings, mentoring programs, up-to-date information and news for a tight-knit community of professionals.

ILEA

The International Live Events Association (ILEA) is an international association with 51
chapters worldwide. Membership is offered to creative event professionals and offers access to invaluable resources, a career center, exclusive events and the ability to compete for coveted awards.

NACE

The National Association for Catering and Events (NACE) has 40 chapters across the nation and hosts numerous events throughout the year to increase education in the industry and give members a platform to showcase their work to peers. Local chapters offer leadership opportunities as well as regular networking gatherings. The annual NACE Experience conference is one of the industry’s most heralded events and considered a can’t-miss by many.

MPI

Meeting Professionals International (MPI), the largest meeting and event industry association in the world, focuses on high-level education and business practices. The organization’s 90 chapters are located across North America, South America, Europe, and Asia. Members can access a network of peers and many educational opportunities.

You’ll also want to be mindful of locally grown organizations- and remember, you can always take matters into your own hands and create your own opportunities. I founded Tri-Valley Wedding Professionals years ago to fill a need in our community and we’re now hundreds of members strong.

No matter which industry association you choose, an investment will be necessary to become a member. This investment is only worth it if you plan to actively participate by attending meetings, offering your services and seeking leadership roles. There is next to no benefit if you simply pay your dues and never show up. Associations are communities that rely on every member to help make them great.

In addition to those listed above, the events industry has many niche associations, like ADJA for DJs or WPJA for photographers, that offer numerous benefits to members. We recommend doing a bit of research on the associations related to your niche, choosing at least one that appeals to you and fits your business goals, and joining today!

 

Kevin Dennis is the owner of Fantasy Sound Event Services, a full-service event company based in Livermore, California. Dennis is the current chapter president for Silicon Valley NACE, and a past national president for WIPA.

 

» WeddingWire Networking Night St. Louis

This week, local wedding professionals gathered at Randall Gallery for WeddingWire Networking Night St. Louis!

At the Networking Night, wedding professionals had the opportunity to enjoy a historic venue space, network with other local vendors across all service categories, and meet members of the WeddingWire team. Plus, they learned local-industry statistics and how to better reach engaged couples through social media from WeddingWire’s Regional Manager of Customer Success, Megan Hayes.

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the enjoyable evening below.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Deb from Artistry Crowning Beauty!