» Wedding MBA 2017: Special Savings for WeddingWire Members

Don’t miss three exciting days of education for wedding professionals at Wedding MBA this October 2-4th in Las Vegas!

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Did you know you can save extra on your ticket just by being a WeddingWire member? Register on the Wedding MBA website with the code WW3624 to save an extra $20 on the current price (your discount will be applied at checkout).

What will you experience at Wedding MBA?

  • Engaging education to promote your business success. Attend the event for more than 150 seminars geared toward business, technology and trends in the wedding industry. This year, there are category-specific seminars on the first day to supplement the industry relevant main presentations to attend.
  • Presentations from industry leaders and experts. Attend inspirational and informative presentations from top industry influencers including WeddingWire CEO Timothy Chi, CMO Sonny Ganguly, Education Experts Alan Berg, Kathryn Hamm, Meghan Ely, and many more. View the full list of WeddingMBA speakers and sessions here.
  • Networking and celebrating with industry peers. Make new friends while attending the daily sessions, the annual much-anticipated WeddingWire Party, the WeddingWire Happy Hour and more. Plus, meet with members of the WeddingWire team to discuss your account and see what fun surprises we have in store at our Lounge!

Check out the highlights from last year’s event for an inside look at the conference, and get your ticket before the next price increase. See you in Vegas this fall!

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» Focus on Your Earnings, Not Savings

This article was written by WeddingWire Education Guru Alan Berg, CSP. Alan has over 20 years experience in wedding related sales and marketing, and is an author, business consultant, a member of the National Speakers Association, and the wedding & event industry’s only Certified Speaking Professional®. Learn more at alanberg.com.

focus-on-earnings-not-savingsAs we approach the end of another year, it’s often time to reconcile our finances. We need to get our books in order, so we can do our taxes (I know, yuk). Then comes the scramble to find the deductions you qualified for over the year. While doing so, it becomes easy to focus on our expenses. For some of us, it’s time to re-evaluate those expenses as we prepare for the coming year.

These insights will help you get a handle on your financial planning needs and help you take control as you plan for the future!

Expenses vs. Investments

The danger in focusing only on expenses is that you can lose focus on the bigger picture. The only money you can save is the money you spend. It’s a finite amount. You can’t make all of your expenses disappear. You have to buy gas for your car, and pay for telephone service, internet connection, electricity, and more. But those are expenses, not investments. Expenses are things that you pay for, where you don’t expect any return other than what you bought (gas, electricity, phone service, food, etc.).

Investments, on the other hand, are things that may, and the operative word is ‘may’, provide a return that’s greater than the value paid. When you invest in a new employee, you would hope to get more value than what you pay them. When you invest in a new website, you would hope to get more value than the cost of the website. When you invest in advertising and marketing, you would hope to get back more than the value that you pay. When you invest in a new location, you would hope to get back more than you invest.

Opportunity Cost

What you need to focus on is getting the best return. The opportunity cost of not investing is the money you could make if you did. Sometimes, that means doing more than just paying the bill. For instance, if you buy a booth at a wedding show, and don’t take the time to design your booth correctly, and invest in great email/direct mail follow up, and actually do the follow up, you’ll never get the most return from that investment. Similarly, if you take a new office/warehouse space, build it out and decorate it properly, but don’t invest in marketing to let people know about it, you’ll never see the full return.

Go Big, or Go Home

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» Get Up-to-Speed this Engagement Season with Fact Sheets

engagement-season-fact-sheetEngagement season is here with 40% of couples celebrating their engagement from November to February each year. Now that the fall busy season is slowing down for may pros, the holidays are a great time to decompress and prepare your business for the busy months ahead.

It’s important to stay updated on the latest industry trends and stats to understand your audience and how your business can stand out. WeddingWire fact sheets are here to help!

As part of our WedInsights content, we have a helpful library full of great one-page resources you can download to get quickly informed on the latest industry research so you can impress more couples.

Here’s a peek at some of the latest fact sheets:

  • Buying an Engagement Ring: See how couples search for the perfect ring and what attributes matter most.
  • Setting a Wedding Date: Uncover the most popular days to wed and learn how couples pick their vendor team.
  • Wedding Stress: Learn what tasks stress couples out the most during the wedding planning process.
  • Bridal Re-Brand: A look at bridal bias and heteronormative assumptions in the wedding industry.
  • Planning a Honeymoon: From destination to budget, see what decisions couples make when planning a honeymoon.

Get started accessing these guides for free!

» Build a Strong Foundation Before You Expand

This article was written by WeddingWire Education Guru Alan Berg, CSP. Alan has over 20 years experience in wedding related sales and marketing, and is an author, business consultant, a member of the National Speakers Association, and the wedding & event industry’s only Certified Speaking Professional®. Learn more at alanberg.com.

Through my many years around the wedding and event industry, I’ve met lots of people who have successfully expanded their businesses, whether it’s to other services, or to other markets. The one common thread is that they already had a successful business with a strong foundation before they expanded. I’ve also run into lots of people who have tried to expand, but failed. Usually they tried too soon, or didn’t do the leg work necessary to successfully branch out.

Here are a few things to keep in mind as you consider business expansion:

It’s a universal challenge

While speaking in India recently, a make-up artist told me that she wanted to expand to many other countries, and she’d like my advice. I loved her enthusiasm and entrepreneurial spirit. So I asked her what contacts she had in those other countries, and she had none. I asked if she had ever visited those other countries, and she had not. I told her that I appreciated her desire to grow, but that she needed to do some research about those markets first. A few things to learn are how they use make-up services, what the competitive landscape looks like, what the pricing and wedding spending are for services like hers, and other key details that will impact her success.

Are you ready to make the commitment?

Are you thinking of branching out? Countless photographers tell me that they’d love to do destination weddings in exotic places. Why? Probably because they see the photos and posts of other photographers in those places and it looks exciting. Who wouldn’t want to do that? What you don’t see, is all the work that happened leading up to the event. How did they get that wedding? What connections do they have that you don’t? What networking brought them to that connection? Was that their first destination wedding, or their 20th? You have to be prepared to take on new challenges and potentially the required additional time or resources that will affect your business.

It all looks great on social media, but that’s just part of the story

The funny thing about Instagram and Facebook posts is that they typically only show the best successes and worst failures. When you see those beautiful destination wedding images on Instagram or Facebook, you don’t get the back story. Were there any logistical issues, travel issues or safety concerns? It all looks glamorous on the surface, but you don’t hear about the mosquitos, the 16 hour flights, countless hours waiting in airports, hotel issues, or in the case of my recent trip speaking in Mexico, the 10-foot long boa constrictor snake that was outside the venue. Yeah, that’s the less glamorous part of traveling for work that you don’t see, or often hear about.

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» WeddingWire Networking Night NYC

On Monday, October 17th, local wedding professionals gathered at the W New York Union Square for WeddingWire Networking Night NYC!

At the Networking Night, New York City area pros had the opportunity to network with other local professionals across all service categories, meet members of the WeddingWire team, and listen to an educational presentation on social media by WeddingWire’s Associate Director of Customer Success, Kyle Mihalcoe.

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the presentation, our lastest issue of WedInsights all about Keeping Up with Today’s Millennial Clients, and photos from the evening below. If you want to continue the conversation with some of the pros you met at the event, check out the WeddingWire Networking Night NYC board in the Pro Forums.

We would like to say a special thank you to the incredible event partners who helped make the evening possible:

We’re excited to announce the winner of our WeddingWire Prize Pack – congrats to Massiel of Butterfly Bakeshop!

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» 2016 Wedding Business Goals: How Are You Doing?

In our 2015 Annual Vendor Survey, six thousand of our WeddingWire Pros gave us some insight into their biggest pain points and business growth priorities in 2016. Now that the busy season is coming to a close, how are you doing in reaching those goals?

Data from our survey suggests that venues (including rehearsal dinner venues) and catering professionals tend to work in larger corporations with larger employee counts and annual revenues – so we’ve broken out the data for this group separately from the rest of the service categories available for couples to account for the difference in available budgets.

Check out our interactive graph below to see how you measure up against your peers, and read on for more context on each goal.

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» WeddingWire Networking Night Santa Barbara

This week, wedding professionals gathered at The Riviera Mansion for WeddingWire Networking Night Santa Barbara!

At the Networking Night, Santa Barbara pros had the opportunity to enjoy a historic venue space, network with other local professionals across all service categories, meet members of the WeddingWire team, learn more about local industry statistics and how to better reach engaged couples through social media presented by WeddingWire’s Regional Manager of Customer Success, Katey McBurney.

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our newest issue of WedInsights, and beautiful photos from the evening. If you want to continue the conversation with some of the pros you met at the event, check out the WeddingWire Networking Night Santa Barbara board in the Pro Forums.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

And finally, we’re excited to announce the winner of our WeddingWire Prize Pack – congrats to Lynee of Pure Joy Catering!

WeddingWire Networking Night Santa Barbara
WeddingWire Networking Night Santa Barbara
WeddingWire Networking Night Santa Barbara
WeddingWire Networking Night Santa Barbara Continue reading

» WeddingWire Networking Night Napa

Earlier this week, wedding professionals gathered at The Silverado Resort & Spa for WeddingWire Networking Night Napa!

At the Networking Night, Napa pros had the opportunity to enjoy a picturesque venue space, network with other local professionals across all service categories, meet members of the WeddingWire team, learn more about local-industry statistics and how to better reach engaged couples through social media presented by WeddingWire’s Regional Manager of Customer Success, Katey McBurney.

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our newest issue of WedInsights, and beautiful photos from the evening. If you want to continue the conversation with some of the pros you met at the event, check out the WeddingWire Networking Night Napa board in the Pro Forums.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

And finally, we’re excited to announce the winner of our WeddingWire Prize Pack – congrats to Sharon of Napa Valley Custom Events!

WeddingWire Networking Night Napa 2016
WeddingWire Networking Night Napa 2016
WeddingWire Networking Night Napa 2016
WeddingWire Networking Night Napa 2016 Continue reading

» WeddingWire Networking Night Seattle

Earlier this week, wedding professionals gathered at The Foundry by Herban Feast for WeddingWire Networking Night Seattle!

At the Networking Night, Seattle pros had the opportunity to enjoy a unique, gorgeous venue space, network with other local professionals across all service categories, meet members of the WeddingWire team, learn more about local-industry statistics and how engaged couples make their purchasing decisions from WeddingWire’s Director of Market Insights, Andy Whittaker.

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our newest issue of WedInsights, and beautiful photos from the evening. If you want to continue the conversation with some of the pros you met at the event, check out the WeddingWire Networking Night Seattle board in the Pro Forums.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Click here to check out the photo booth pictures from Drunken Pixel Photo Booth!

And finally, we’re excited to announce the winner of our WeddingWire Prize Pack – congrats to Emily of Mle Jayne Photography!

WeddingWire Networking Night Seattle 2016
WeddingWire Networking Night Seattle 2016
WeddingWire Networking Night Seattle 2016
WeddingWire Networking Night Seattle 2016 Continue reading

» WeddingWire Networking Night Portland

Earlier this week, wedding professionals gathered at The Aerie at Eagle Landing for WeddingWire Networking Night Portland!

At the Networking Night, Portland pros had the opportunity to enjoy a gorgeous venue space, network with other local professionals across all service categories, meet members of the WeddingWire team, learn more about local-industry statistics and how engaged couples make their purchasing decisions from WeddingWire’s Director of Market Insights, Andy Whittaker.

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our newest issue of WedInsights, and beautiful photos from the evening. If you want to continue the conversation with some of the pros you met at the event, check out the WeddingWire Networking Night Portland board in the Pro Forums.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

We’re excited to announce the winner of our WeddingWire Prize Pack – congrats to MaryAnn of Simply Beautiful Cakes!

WeddingWire Networking Night Portland 2016
WeddingWire Networking Night Portland 2016
WeddingWire Networking Night Portland 2016
WeddingWire Networking Night Portland 2016 Continue reading

» WeddingWire Networking Night Calgary

Earlier this week, wedding professionals gathered at the Coast Plaza Hotel & Conference Centre for WeddingWire Networking Night Calgary!

At the Networking Night, Calgary pros had the opportunity to enjoy a gorgeous venue space, network with other local professionals across all service categories, meet members of the WeddingWire team, learn more about our approach in Canada from Regional Manager for Customer Success, Megan Hayes, and get tips on how to handle tough pricing questions from WeddingWire Education Guru and industry expert Alan Berg.

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our newest issue of WedInsights, and beautiful photos from the evening. If you want to continue the conversation with some of the pros you met at the event, check out the WeddingWire Networking Night Calgary board in the Pro Forums.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

We’re excited to announce the winner of our WeddingWire Prize Pack – congrats to Jess of Jess Cockburn Photography!

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» How to Get the Most Out of Networking Events

Pro to Pro Insights

Leila Lewis, photo by Valorie Darling PhotographyThis post was written by Leila Lewis of Be Inspired PR. As a business school graduate from Santa Clara University, Leila (Khalil) Lewis’ career began in publishing, where she worked in marketing and editorial roles for business and lifestyle publications. Since transitioning into the wedding business in 2004, Leila has over 10 years of wedding marketing experience under her belt, and is the industry’s go-to for wedding public relations services, brand development and business consulting.

Whether you have an established business or if you’re just starting out, networking is crucial for your company to thrive. Networking can be intimidating and nerve-wracking, but with the proper tips, you can definitely take advantage of any networking event. You want to come in confident, make your mark, and guarantee that they will remember you.

  1. Do your research.

How to Get the Most Out of Networking EventsNever go into a networking event blind. You don’t need to necessarily deep dive to find every little detail, but definitely do some background research to find out the background of the company hosting the event, who will be there, what type of features the event will have to maximize networking, etc. Also, it wouldn’t hurt to prepare some conversation starters. It may seem awkward and unnatural at first, but the more you have these in the back of your head, the more prepared you will feel when you meet up with someone new.  You never know who you are going to meet, and you want to guarantee that you make a solid impression.

  1. Shake out the nerves and be confident.

When you get to the event, you may feel nervous (which is normal!), but don’t let it affect you to the point where you just freeze. You’re here to maximize your business and meet people that will only help you. The more confident you feel, the more you will succeed at these events. Take a couple of deep breaths, shake it off, and walk in and network like boss. You’ve got this!

  1. Just do it.

Do a quick scan of the room, find the person you want to talk to and just do it. You have about five seconds to go start that conversation before you begin to overthink it or worse, allow someone else to beat you to the punch. This is all about creating those new connections and you want to take advantage of these opportunities.

  1. Be genuine and keep it real.

Yes, you have the prepared conversation ignitors, but make sure to keep it natural. These connections could help build lasting relationships and give you the ability to collaborate in the future. Be genuinely curious about what they have to say and learn more about them.  Continue reading