» WeddingWire Networking Night Denver

This week, local wedding professionals gathered at The Maven Hotel for our WeddingWire Networking Night Denver!

Wedding professionals had the opportunity to enjoy a beautiful new venue right in the heart of Denver! Guests met with other local vendors across all service categories as well as  members of the WeddingWire team. Plus, they learned local-industry statistics and how to maximize your SEO to attract more couples, presented by Associate Director of SEO, Mike Anderson!

Thank you to all the wonderful wedding professionals who joined us! We’re excited to share highlights from the event including the educational presentation, the latest issue of WedInsights, and photos from the lovely evening below. You can also see the entire album on our WeddingWire EDU Facebook page!

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

» WeddingWire Networking Night Detroit

This week, local wedding professionals gathered at The Holly Vault for our WeddingWire Networking Night Detroit!

Wedding professionals had the opportunity to enjoy a beautiful venue, transformed from a bank vault! Guests met with other local vendors across all service categories as well as  members of the WeddingWire team. Plus, they learned local-industry statistics and how couples budget and plan, presented by Director of Insights, Lauren Goodson!

Thank you to all the wonderful wedding professionals who joined us! We’re excited to share highlights from the event including the educational presentation,  the latest issue of WedInsights, and photos from the lovely evening below.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

» 5 Things Couples Look for in Your Wedding Reviews

Before reaching out to a wedding professional, engaged couples like to read wedding reviews to get a better understanding of your business. In fact, our data shows that 83% of searching couples like to hear what they should expect, not from the vendors themselves, but from past customers who’ve been in their position.

We’ve compiled the top five things engaged couples are looking for in your wedding reviews to help you understand their frame of mind when evaluating your business:

Responsiveness

One of the biggest things couples look for in your past reviews is whether or not reviewers comment on your responsiveness. Since research shows that most couples expect to hear back from a vendor within 24 hours, your ability to respond quickly and effectively is a huge consideration during the planning process. On average, 13 wedding vendors are involved in a couple’s wedding, so they’re constantly communicating back and forth with multiple professionals. They need a professional who won’t make them chase him or her down to get an answer to a question or sign a contract.

Consistency

When looking at your past reviews, couples are most interested in professionals that have consistently positive reviews. They’re looking to see if most of your clients had a similar experience, and reading the comments your clients have made to see what patterns may emerge. While consistency is key, it’s okay to have a few less-than-favorable reviews scattered throughout your review history. Survey data suggests that 72% of consumers find a variety of opinions to be valuable when reading through reviews. Couples understand that feedback is subjective and having a few imperfect reviews does not necessarily prevent a couple from contacting you.

Quality of work

Obviously, the quality of your work is a huge consideration for newly engaged couples – everyone has a vision for their big day and wants to hire the right professional to turn that dream into reality. Potential clients look for reviewers commenting on how perfect the day was, and if there was anything that could be improved about the process with your business. A great way to display the quality of your work and support your positive reviews is to update the photos on your platforms regularly.

Timeliness

Because the wedding day typically requires a tight timeline with many tasks and coordinated events, your timeliness is an important factor that couples look for in reviews. A reviewer (or multiple reviewers) complaining that you or an employee were late suggests to potential clients that you may be unreliable. Again, a few complaints along these lines can often end up being isolated incidents under special circumstances, but it could be hurting your inquiries if problems with timeliness are shown to be a pattern.

Professionalism

At the end of the day – no matter what your service category is – engaged couples are looking to hire a professional. They’re looking for someone to guide them through the process, because most couples have never planned a wedding before. They want to hire someone who knows the ins and outs of the industry and can help them prepare. Potential clients scour your reviews to look for comments on your interactions with past clients as well as other professionals and wedding guests. The content of your emails and sales consultations also plays into your professionalism, so remember to be professional in all interactions with a potential client.

» WeddingWire Networking Night Long Island

This week, local wedding professionals gathered at The Crescent Beach Club for our WeddingWire Networking Night Long Island!

Wedding professionals had the opportunity to enjoy a stunning beachfront venue while meeting other local vendors across all service categories. Guests also had the chance to meet members of the WeddingWire team. Plus, they learned local-industry statistics and tips on using social media for business, presented by WeddingWire’s Regional Manager of Customer Success, Megan Hayes!

Thank you to all the wonderful wedding professionals who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the lovely evening below.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Thanks to all that came out to see us!


» WeddingWire Networking Night Atlanta

This week, local wedding professionals gathered at Upstairs Atlanta for our WeddingWire Networking Night Atlanta!

Wedding professionals had the opportunity to enjoy a beautifully rustic event space in West Midtown! Guests met other local vendors across all service categories as well as members of the WeddingWire team. Plus, they learned local-industry statistics and tips on how to handle tough pricing questions, presented by WeddingWire’s Education Expert, Alan Berg!

Thank you to all the wonderful wedding professionals who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the lovely evening below.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Thanks to all that attended!


» WeddingWire Networking Night Phoenix

This week, local wedding professionals gathered at Tercero by Aldea Weddings for WeddingWire Networking Night Phoenix!

Wedding professionals had the opportunity to enjoy a stunning bohemian event space! Guests met other local vendors across all service categories as well as members of the WeddingWire team. Plus, they learned local-industry statistics and how to better serve millennial couples, presented by WeddingWire’s Regional Director of Sales, Alicia Darrow!

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the lovely evening below.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Thanks to all that attended!

Image by Signature Wedding Photography

Image by Signature Wedding Photography

Image by Signature Wedding Photography

Image by Signature Wedding Photography

Image by Signature Wedding Photography

Image by Signature Wedding Photography

Image by Signature Wedding Photography

» 5 Resolutions for Wedding Professionals in 2018

The beginning of a new year brings excitement about resolutions and goals, but often they can be forgotten or pushed aside, especially when busy season comes around. To make 2018 your best year yet, set business resolutions that you can actually keep and that will have a positive long-term impact on your business. It’s important that these goals are challenging, yet achievable resolutions for both you and your business.

WeddingWire Education Guru Alan Berg has highlighted 5 resolutions that wedding professionals can put into action:

  1. Be respectful of time.

    As a busy professional, you know that often, it can seem like there are simply not enough hours in the day. Save your own time, your clients time, and other professionals time, by simply keeping your communication direct and concise. Also work to respond to all inquiries or questions in a very timely manner (aim for 24 hours or less!), even if it is just an acknowledgement of the inquiry.

  2. Be less connected to technology.

    While we all love technology and how it can help us stay in sync and organized, it can also be a distraction from personal interaction and taking the time to live in the moment. Challenge yourself to set some specific time to disconnect completely from technology each day, and focus on connecting with people, enjoying experiences or taking time to reflect on the goals you have set.

  3. Avoid hypocrisy.

    Wedding professionals often have similar complaints when it comes to some clients. Next time you feel frustrated, take a moment to truly consider the client point of view. After all, they are planning and investing in a once in a lifetime event. Wouldn’t you have questions, expect the highest quality service, and want to save money where you could? Work on seeing their perspective, show empathy, and then use your experience to help them feel confident in their decision to do business with you.

  4. Shorten your to-do list.

    There is an easy way to shorten your to-do list without simply saying ‘no’ to more work. Make a daily ‘must-do’ list to go with your longer ‘to-do list.’ On this shortened list, prioritize a handful of key actions that you must meet that day. Then, when the list is complete, move onto the next priority round of to-dos, or catch up on emails, calls or errands. You will feel accomplished and more relaxed, while keeping focus on higher priority items.

  5. Resolve to think bigger.

    Challenge yourself this year! What is the next big business step you hope to achieve? More revenue? More bookings? A bigger team? Consider what a better business means to you. From there, set three goals you hope to reach in 2018 that will take you to that next level. Create some metrics or programs that will help you reach your goals, and get started. Don’t forget to visit them regularly to stay on track, and see how you are progressing. Checking in monthly will provide reflection and help you stay on track with these goals.

Whether your list of resolutions for 2018 is long or short and concise, adding these five actionable items is a great way to put your best foot forward in the new year.

» WeddingWire Networking Night Richmond

This week, local wedding professionals gathered at Dover Hall for WeddingWire Networking Night Richmond!

Wedding professionals had the opportunity to enjoy a stunning event space fit for royalty! Guests met other local vendors across all service categories as well as members of the WeddingWire team. Plus, they learned local-industry statistics and insights on working with millennial couples in the wedding industry, presented by WeddingWire’s Associate Director of Customer Success, Kyle Mihalcoe!

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the lovely evening below. For additional photos from the evening, check out our gallery!

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Katherine from The Westin Richmond!

» A Fresh Look at the Legal Landscape for LGBTQ Couples

Photo by Hitched Photo

This article was written by WeddingWire Education Expert, Kathryn Hamm.

With the advent of marriage equality in June of 2015, the need for my “legal landscape” updates came to an almost complete stop. Gone was the need to help wedding professionals understand the nuances around the kinds of choices that same-sex couples were making when planning the weddings based on where they lived and where their unions would be legally recognized.

As 2017 comes to a close, however, there are a few important legal landscape updates to keep in mind. Highlights include: the recent same-sex marriage postal poll in Australia; the addition of legal marriage in non-U.S. locations like Finland, Malta and Germany; and the forthcoming Supreme Court hearing on December 5, 2017, Masterpiece Cakeshop vs. Colorado Civil Rights Commission.

Is Marriage Legal in Australia Or Not?

Australia has been engaged in a debate about same-sex marriage that has captured the attention of interested parties far beyond its shores. Its neighbor, New Zealand, recognized the opportunity for destination weddings and legal elopements when it recognized marriage in 2013. At last, the Aussies have begun to catch up and, in keeping with its political process, conducted a postal survey to gauge the interest of the general population. The results of that survey, after a high-profile and contentious months-long round of campaigning by those in favor of and against same-sex marriage, revealed that a majority (61%) of Australians favor same-sex marriage.

The vote-by-poll, however, is non-binding, and it is now up to the Prime Minister, Malcom Turnbull, and the Parliament to convert the majority opinion into law. He says he intends “to make their wish the law of the land by Christmas.” Presuming that this does occur as promised, wedding professionals and the hospitality industry expect to see business expand as same-sex couples, including this couple of 50 years, look to get hitched in their home country in 2018.

Germany, Finland and Malta Celebrate Marriage Equality

In 2001, the Netherlands was the first to recognize same-sex marriage, and, since then, 19 additional countries have followed suit, including Germany, Finland and Malta in 2017. Our global WeddingWire family offers inclusive resources for same-sex couples regardless of legal recognition, but proudly celebrates marriage equality with same-sex couples in most of the countries WeddingWire currently serves, including Spain (2005), Canada (2005), Argentina (2010), Colombia (2016), Brazil (2013), France (2013), and Uruguay (2013); and those jurisdictions in the United Kingdom, Mexico, and Italy where same-sex marriage is recognized.

Masterpiece Cakeshop & The Question of Service Refusal

Though the Supreme Court may have settled the question of marriage equality on June 26, 2015, it did not create a right for LGBTQ individuals and couples to be free from discrimination in other areas of their lives.  While many states have statutes that prohibit discrimination in housing, education, employment or public accommodations (hotels, restaurants, etc.) on the basis of sexual orientation, many others don’t.  An attack on one of these state statutes is being carried out in the context of the simmering debate about whether or not wedding professionals should be compelled to serve same-sex couples if they oppose same-sex marriage.

Enter the case of Jack Phillips of Masterpiece Cakeshop vs. the Colorado Civil Rights Commission, which will be heard by the Supreme Court of the United States on December 5. Richard Wolf of USA Today wrote of the long odds of the “tight-knit fraternity” of “same-sex marriage foes” in this hearing as they attempt to argue successfully that they have the right to refuse to serve same-sex couples seeking products and services for their weddings. Experts point out that the Colorado Anti-Discrimination Act  is very clear that businesses cannot discriminate against a person based on sexual orientation.   And, “at issue,” says the Center for American Progress, “is whether the First Amendment’s free speech and free exercise (of religion) clauses permit a business that is open to the public to refuse service to groups of people, in violation of laws prohibiting discrimination.”  It’s worth noting that arguments regarding free exercise of religion are not new, but the free speech argument represents a new approach.  Taken to its extreme, it means many businesses who claim that their work is “expressive,” including many in the wedding industry like photographers, would not be subject to anti-discrimination laws.

Beyond the consideration of this question in a court of law (the highest court in the land, no less) is its consideration in the court of public and industry opinion. Here, there is clear evidence that a majority of Americans (60%) do not think that wedding businesses should be allowed to refuse to serve same-sex couples, including an even higher majority in the segment of wedding professionals (64%). The question, asked differently in 2016 by WeddingWire, found that the vast majority (89%) of wedding professionals said that they are ready, willing and able to serve same-sex couples.

It is not surprising, then, that WeddingWire would decide to sign on to the HRC-led amicus brief, which argues that wedding businesses must be open to all. Said Timothy Chi, CEO of WeddingWire, “I wanted to clearly communicate WeddingWire’s position and underscore, in no uncertain terms, what we stand for as a company. WeddingWire opposes discrimination of any type. Love is love, and we support the right that all couples have to marry. Our company has a long history of supporting equal rights, equal opportunity, and equal treatment, with dignity and respect that is uncompromised. As such, WeddingWire supports the arguments of the respondents, the Colorado Civil Rights Commission and Charlie Davis and David Mullins.”  WeddingWire has also expressed its support for the Equality Act, a national law that would extend the protections under the Civil Rights Act of 1964 to sexual orientation and gender identity.

Regardless of what the Supreme Court decides to offer as legal guidance to address the unfinished business of the 2015 Obergefell decision, engaged couples and wedding professionals will still have to lead the way in resolving this conversation.

And I believe it’s possible for love, compassion, and market forces to shape the resolution beyond the guidance the law offers us, and to pave the way for same-sex couples to enjoy both the freedom to marry and the freedom to be served.

kathryn hammThis post was written by Kathryn Hamm WeddingWire Education Expert, Diversity and Inclusion Specialist. Kathryn is also co-author of the groundbreaking book, The New Art of Capturing Love: The Essential Guide to Lesbian and Gay Wedding Photography. Follow her on Twitter @madebykathryn.

» WeddingWire Networking Night Dallas

This week, local wedding professionals gathered at Tower Club for WeddingWire Networking Night Dallas!

Wedding professionals had the opportunity to enjoy an elegant event space complete with floor to ceiling windows overlooking the Dallas skyline while networking over light fare including roasted lechon, elotes and adult root beer floats! Guests met other local vendors across all service categories as well as members of the WeddingWire team. Plus, they learned local-industry statistics and insights on working with millennial couples in the wedding industry, presented by WeddingWire’s Regional Manager of Customer Success, Katey McBurney!

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the lovely evening below. For additional photos from the evening, check out our gallery!

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Heather of Donnie Brown Weddings and Events!

 

» WeddingWire Networking Night Austin

This week, local wedding professionals gathered at Peached Social House for WeddingWire Networking Night Austin!

At the Networking Night, wedding professionals had the opportunity to enjoy a stylish event space while networking over light fare from Peached Tortilla’s food truck right outside! Guests met other local vendors across all service categories as well as members of the WeddingWire team. Plus, they learned local-industry statistics and insights on working with millennial couples in the wedding industry, presented by WeddingWire’s Regional Manager of Customer Success, Katey McBurney!

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the lovely evening below. For additional photos from the evening, check out our gallery!

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Tom of Hacienda del Lago Wedding and Event Center!



» WeddingWire Networking Night Minneapolis

This week, local wedding professionals gathered at The Van Dusen Mansion & Event Center for WeddingWire Networking Night Minneapolis!

 At the Networking Night, wedding professionals had the opportunity to enjoy a historic event space while networking over light fare in the venue’s Mansion, Ballroom & Carriage House. Guests met other local vendors across all service categories as well as members of the WeddingWire team. Plus, they learned local-industry statistics and insights on working with millennial couples in the wedding industry, presented by WeddingWire’s Regional Manager of Customer Success, Megan Hayes!

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the lovely evening below. For additional photos from the evening, check out our gallery!

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Kaytee of Ahava Creative Co.!