» WeddingWire Networking Night Dallas

This week, local wedding professionals gathered at Tower Club for WeddingWire Networking Night Dallas!

Wedding professionals had the opportunity to enjoy an elegant event space complete with floor to ceiling windows overlooking the Dallas skyline while networking over light fare including roasted lechon, elotes and adult root beer floats! Guests met other local vendors across all service categories as well as members of the WeddingWire team. Plus, they learned local-industry statistics and insights on working with millennial couples in the wedding industry, presented by WeddingWire’s Regional Manager of Customer Success, Katey McBurney!

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the lovely evening below. For additional photos from the evening, check out our gallery!

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Heather of Donnie Brown Weddings and Events!

 

» WeddingWire Networking Night Austin

This week, local wedding professionals gathered at Peached Social House for WeddingWire Networking Night Austin!

At the Networking Night, wedding professionals had the opportunity to enjoy a stylish event space while networking over light fare from Peached Tortilla’s food truck right outside! Guests met other local vendors across all service categories as well as members of the WeddingWire team. Plus, they learned local-industry statistics and insights on working with millennial couples in the wedding industry, presented by WeddingWire’s Regional Manager of Customer Success, Katey McBurney!

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the lovely evening below. For additional photos from the evening, check out our gallery!

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Tom of Hacienda del Lago Wedding and Event Center!



» WeddingWire Networking Night Minneapolis

This week, local wedding professionals gathered at The Van Dusen Mansion & Event Center for WeddingWire Networking Night Minneapolis!

 At the Networking Night, wedding professionals had the opportunity to enjoy a historic event space while networking over light fare in the venue’s Mansion, Ballroom & Carriage House. Guests met other local vendors across all service categories as well as members of the WeddingWire team. Plus, they learned local-industry statistics and insights on working with millennial couples in the wedding industry, presented by WeddingWire’s Regional Manager of Customer Success, Megan Hayes!

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the lovely evening below. For additional photos from the evening, check out our gallery!

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Kaytee of Ahava Creative Co.!

» WeddingWire Networking Night Baltimore

This week, local wedding professionals gathered at The Grand Baltimore for WeddingWire Networking Night Baltimore!

At the Networking Night, wedding professionals had the opportunity to enjoy an art deco event space while networking over light fare. Guests met other local vendors across all service categories as well as members of the WeddingWire team. Plus, they learned local-industry statistics and insights on working with millennial couples in the wedding industry, presented by WeddingWire’s Regional Manager of Customer Success, Megan Hayes!

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the lovely evening below. For additional photos from the night, check out our gallery!

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Alison of Alison Harper & Company, LLC!


» How to Get On Preferred Vendor Lists (and Stay on Them)

Photo by: Studio 616 Photography

This article was written by Kevin Dennis, editor of WeddingIQ.

The illustrious preferred vendor list is something that, as business owners, we all strive to be on. The exclusivity and third party validation is very appealing, not to mention the leg up it can give you against competition and the increased exposure to couples. So the question is, how do you get on it and stay on it?

I’m sharing some of my best practices for getting on preferred vendor lists and staying on them. With engagement season right around the corner, there’s no better time to start putting these tips into action for your business.

Never Ask Immediately

Asking a fellow vendor or venue if you can get on their preferred list right out of the gate is probably the biggest mistake you can make. Would you want someone you just met five minutes ago asking you for a favor? No, probably not. Once you have gotten to know them more on a professional (or even personal) level, bring the subject up in a more general way. For example, ask them how they choose who to put on the list, or how often they refresh the list. That way you are getting the intel you want without directly asking them to consider you.  

Get to Know the Other Vendors

Sit down and take a look at the list(s) you want to be a part of, and take note of the other vendors on it that you may already know or would like to get to know. The local events community is a small one, and your relationships with people can make all the difference. If you’re close to someone that is well connected, and they respect your reputation, they may recommend you the next time a vacancy on a preferred list comes up. This strategy has worked for me for years, and it’s another reason why networking is so important for wedding businesses.

Don’t Take It for Granted

If and when you are added to the preferred list, don’t get too comfortable. Several places will update theirs at least once a year, and if they barely remember who you are or have been in close contact with someone else, you can easily be replaced. Small gestures can be a fun and creative way to keep your business at the top of their minds. For example, we celebrate obscure national holidays (think National Miniature Golf Day) and send funny notes and trinkets to our vendor friends that will put a smile on their face.

Don’t let the idea of trying to get on a preferred vendor list scare you. With the right approach businesses will be adding you in no time.  

Kevin Dennis is the editor of WeddingIQ and owner of Fantasy Sound Event Services, a full-service event company based in Livermore, California. Dennis is the current chapter president for Silicon Valley NACE, and a past national president for WIPA.

» WeddingWire at Create & Cultivate Seattle

On September 9th the WeddingWire team was thrilled to join hundreds of inspiring and entrepreneurial women as a sponsor of Create & Cultivate’s Seattle Conference. Hosted on Microsoft’s Campus, the day was filled with impactful workshops, meaningful mentor sessions, and empowering discussions, including the “Radically Creative” panel featuring WeddingWire’s own Jeffra Trumpower, Associate Director, Content + Creative Services. Attendees also enjoyed delicious cocktails, food, pop-up shops, photo booths, gift bags and of course a WeddingWire Confetti bar (where many “boomerang” videos ensued!).

If you aren’t familiar with Create & Cultivate, it is an organization for women who are “looking to create and cultivate the career of their dreams”. C&C gathers the next generation of curious creatives, entrepreneurs, and “girl bosses” to spark conversation around the topics they are passionate about including brand building, small business strategy and influencer marketing. Along with all of these talented and like-minded influencers, entrepreneurs, and event professionals, WeddingWire was joined by other influential brands such as Microsoft, Refinery29, La Croix, GoDaddy, Express, Shopstyle and more. We, along with many others, left feeling inspired and empowered to bring our learnings back to WeddingWire HQ.

To read more about Create & Cultivate head on over to their site and don’t miss the write up on how WeddingWire is Defying Tech Industry Norms!

» WeddingWire Networking Night Seattle

This week, local wedding professionals gathered at Lake Union Cafe & Custom Bakery for WeddingWire Networking Night Seattle!

At the Networking Night, wedding professionals had the opportunity to enjoy an art deco event space while networking over light fare. Guests met other local vendors across all service categories as well as members of the WeddingWire team. Plus, they learned local-industry statistics and social, mobile & tech trends for your business, presented by WeddingWire’s Chief Marketing Officer, Sonny Ganguly.

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the lovely evening below. For additional photos from the night, check out our gallery!

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Tom of Tom Ellis Photography!

» How to Choose the Right Industry Association

If you are looking to take your business to a new level, whether you’re new or have years of experience, joining an industry association could be just the game-changer you’ve be looking for. Association memberships grant access to power networking, collaborative relationships and leadership opportunities, all of the tools that can put a great business on the fast track to even bigger things!

Why Join?

Professional associations have a lot to offer. Many local chapters offer regular get-togethers where you can meet like-minded individuals, share ideas, swap stories and exchange thoughts. Some organizations pair these meetings with educational opportunities, prestigious speakers and exposure to new concepts to provide additional support for member businesses.

Some organizations also have national chapters, broadening the available networking opportunities substantially. There are often annual conferences for members and even the ability to attend meetings of other chapters.

Which Association is Best for You?

The events industry has several major associations, all of which support our professionals, and each with a different set of strengths and benefits. Some of the major organizations include:

WIPA

The Wedding International Professionals Association (WIPA) was formed to provide an opportunity for networking and continued education. There are nine chapters around the country and the option of joining “at-large.” The organization offers meetings, mentoring programs, up-to-date information and news for a tight-knit community of professionals.

ILEA

The International Live Events Association (ILEA) is an international association with 51
chapters worldwide. Membership is offered to creative event professionals and offers access to invaluable resources, a career center, exclusive events and the ability to compete for coveted awards.

NACE

The National Association for Catering and Events (NACE) has 40 chapters across the nation and hosts numerous events throughout the year to increase education in the industry and give members a platform to showcase their work to peers. Local chapters offer leadership opportunities as well as regular networking gatherings. The annual NACE Experience conference is one of the industry’s most heralded events and considered a can’t-miss by many.

MPI

Meeting Professionals International (MPI), the largest meeting and event industry association in the world, focuses on high-level education and business practices. The organization’s 90 chapters are located across North America, South America, Europe, and Asia. Members can access a network of peers and many educational opportunities.

You’ll also want to be mindful of locally grown organizations- and remember, you can always take matters into your own hands and create your own opportunities. I founded Tri-Valley Wedding Professionals years ago to fill a need in our community and we’re now hundreds of members strong.

No matter which industry association you choose, an investment will be necessary to become a member. This investment is only worth it if you plan to actively participate by attending meetings, offering your services and seeking leadership roles. There is next to no benefit if you simply pay your dues and never show up. Associations are communities that rely on every member to help make them great.

In addition to those listed above, the events industry has many niche associations, like ADJA for DJs or WPJA for photographers, that offer numerous benefits to members. We recommend doing a bit of research on the associations related to your niche, choosing at least one that appeals to you and fits your business goals, and joining today!

 

Kevin Dennis is the owner of Fantasy Sound Event Services, a full-service event company based in Livermore, California. Dennis is the current chapter president for Silicon Valley NACE, and a past national president for WIPA.

 

» WeddingWire Networking Night St. Louis

This week, local wedding professionals gathered at Randall Gallery for WeddingWire Networking Night St. Louis!

At the Networking Night, wedding professionals had the opportunity to enjoy a historic venue space, network with other local vendors across all service categories, and meet members of the WeddingWire team. Plus, they learned local-industry statistics and how to better reach engaged couples through social media from WeddingWire’s Regional Manager of Customer Success, Megan Hayes.

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the enjoyable evening below.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Deb from Artistry Crowning Beauty!

» WeddingWire Networking Night Orlando

This week, local wedding professionals gathered at Highland Manor for WeddingWire Networking Night Orlando!

At the Networking Night, wedding professionals had the opportunity to enjoy a historic venue space, network with other local vendors across all service categories, and meet members of the WeddingWire team. Plus, they learned about email etiquette tips to help you turn leads into bookings from WeddingWire Education Guru, Alan Berg, CSP.

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the enjoyable evening below.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Check out the photo strips from the event here!

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Michael from October Oaks!

» How Big Should Your Wedding Business Get?

This article was written by WeddingWire Education Guru Alan Berg, CSP. Alan has over 20 years experience in wedding related sales and marketing, and is an author, business consultant, a member of the National Speakers Association, and the wedding & event industry’s only Certified Speaking Professional®. Learn more at alanberg.com.

I’ve had several conversations recently with established wedding professionals that were reconsidering their business size. Rather than looking for ways to get bigger, they were downsizing – on purpose. The most recent business was an entertainment company downsizing from a staff of 6 down to just the owner. I’ve heard this from planners and photographers, and other wedding pros. There are many reasons feeding this particular DJ’s decision, from wanting to simplify his life to being able to spend more time with his family. It’s what’s right for him and his family.

How Big Should Your Wedding Business Get?What’s right for you?

The only vision of your business that matters is yours. From however many weddings and events you do to how much money you make, the goals and targets you set should be your own. There’s no magic number that’s right for everyone in your market and category. Just as with the example above, there’s more to your decision than just money. I once had a wedding pro tell me that he wanted to do 250 weddings per year. I asked him why 250? He said that he felt it would present him as more successful to his peers. The problem with his strategy was that he was taking on lower-dollar, lower-profit business to increase his volume. While his total number of weddings was going up, his bottom line wasn’t. He’s since backed away from that and is happily doing fewer weddings.

Too many people try to model their businesses after others they see or, as with the previous example, they try to chase an arbitrary number. There’s nothing wrong with aspiring for more, just be sure to do it for the right reasons and get all of the facts. From the outside, other businesses often seem smoother and more successful than they really are. A common analogy is of a duck, gliding smoothly across the water, while it’s paddling like mad under the water. That happens a lot on social media, as we see a skewed view of people and businesses. Their triumphs are plastered for all to see, while their failures never make it to their posts and tweets.

business weddingWhat’s the right number?

If you’re currently doing 25 weddings per year and you want to get to 50, how are you going to get there? If you only want to personally do 25 weddings, who’s going to do the rest? Are you already getting so many leads that you’re turning business away? If not, then you’ll need to get more leads, which means increasing your marketing, advertising, and networking efforts. If you’re getting multiple leads for the same days, then you can’t double your number of weddings unless you staff-up. One person can’t be in two places at once.

I was consulting with a DJ company who told me he wanted to get from his current rate of 200 weddings per year up to 500. I told him that getting more equipment was easy. Getting more DJs, since he was already a multi-op, was a little harder – but still doable. The questions he needed to answer included:

  • How much could he afford to increase his marketing budget to extend his reach?
  • What were his plans for a new website?
  • How was he going to get enough leads to be able to close 500 weddings per year?
  • Who was going to handle the thousands of leads he’d need to close 500 weddings?
  • Who was going to oversee all of those new DJs and jobs?
  • What affect would that have on his family life?

Find the balance

What each of us needs to do is find the balance between size and profitability. Doubling the number of weddings you do may feed your ego, but if it doesn’t also feed your family, what’s the point? The key is to build a stable, sustainable business model, while also having time to enjoy the fruits of your labors. Don’t build someone else’s idea of your business. Build the one you can not only be proud of, but the one you’re going to want to run, day in and day out.

Now that my kids are grown, I’m grateful that this industry has afforded me the time to spend with them when they were younger. I’m also grateful that we’re in a recession-resistant industry. While things change every year, people are still choosing to get married – and if they’re choosing to have you be part of their wedding, you should be proud, and grateful, too.

Editor’s note: This article was originally published in July 2016 and has been updated for freshness and accuracy.

» WeddingWire Networking Night Denver

This week, local wedding professionals gathered at Baldoria on the Water for WeddingWire Networking Night Denver!

At the Networking Night, wedding professionals had the opportunity to enjoy an waterfront venue space, network with other local vendors across all service categories, and meet members of the WeddingWire team. Plus, they learned from a panel of their peers on the challenges and opportunities in the Denver wedding market, moderated by Regional Sales Director, Lee Hagen.

Thank you to all the wonderful professionals who joined us! We’re excited to share highlights from the event including our latest issue of WedInsights, and photos from the evening below.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Valen from Pink Floral and Events!