» It’s New York Bridal Fashion Week!

It’s New York Bridal Fashion Week!

Gown by Amsale, photo by Dan Lecca

Yes, it’s that time of year again! It’s New York Bridal Fashion Week (or Bridal Market, as it’s known to insiders) and the WeddingWire team will be there to get a sneak peek of the newest wedding dresses, bridesmaid styles, and accessories. In fact, we will be viewing over 80 collections at fashion shows and private appointments over the next week (that’s a lot of gowns)! These are the wedding gowns and bridesmaid dresses that brides will be buying and wearing in 2015, so as a Wedding Pro it’s a good idea to know what’s hot and what’s not!

Want to get the inside scoop on the latest and greatest in wedding fashion? Our editorial team will be posting updates throughout the week on Instagram, Twitter, Facebook, Pinterest, WedStyle, and (new this season!) Snapchat, where you can follow ‘weddingwire.’ And to view the full collections, visit our Bridal Market page, which we’ll be updating with the newest photos and trend reports as they come in.

If you’ll be attending Bridal Market, be sure to stop by the WeddingWire booth at Pier 94, complete with snacks, drinks, and a charging station so you can power up your mobile device.

And don’t forget to watch this space for a Bridal Market Trend Report, which we’ll get to you after we’ve seen the new dresses and collections.

» New Dresses and Accessories from New York Bridal Market!

This article was written by Sarah Zlotnick, the Fashion and Beauty Editor at WeddingWire. Her work has also appeared in The WashingtonianWashingtonian Bride & Groom, and Refinery29

This season’s New York Bridal Fashion Week was a busy time for the WeddingWire Editorial team. We covered a lot of ground, hitting over 60 shows, appointments and presentations in less than a week, and sharing the latest gowns via our brand-new WedStyle app, Instagram, Twitter, Facebook, Pinterest, and more. All of the brand-new dresses are also available for your browsing on our Bridal Fashion Week page.

Now, on to some of the top trends we spotted this season that your brides will be asking for:

New Dresses and Accessories from New York Bridal Market!

Runway photos by Dan Lecca. Dresses by (from left): Reem Acra; Watters; and Christos

Layered Over Nude: We saw designers using nude-colored fabric on many gowns to create the illusion of a barely-there look. Lace overlays provide a pretty, feminine look, while beading gives the style more of a jaw-dropping glam factor.

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» An Inside Look: We’re Off to Bridal Week!

Kim Forrest is one of WeddingWire’s editors. She manages content creation on both WeddingWire and EventWire. Kim has been writing about weddings for nearly a decade, and has been quoted as a weddings expert in the New York Times, Washington Post, Slate, and more. 

Twice a year, members of the WeddingWire team attend New York International Bridal Week, commonly referred to in the industry as Bridal Market! For those unfamiliar, this event is basically Fashion Week for wedding dresses, where all of the top designers share their collections at runway shows, presentations, and informal appointments for both retailers and the wedding press. So basically, we get to see the newest wedding dresses as they hit the runway – months before they’re available in stores. We’re super-excited that New York International Bridal Week is coming up in just a few weeks – April 19-22 – and we’ll be there to cover it all!

Now, there are a lot, and we mean, a lot of shows to attend. While the home base of  the event is located at Pier 92 on the west side of Manhattan, there are shows throughout the day all over the city – uptown, downtown, and everywhere in between. To make it through the day, we rely on comfortable shoes (taxis can be hard to come by and we often find ourselves hoofing it!), our trusty spreadsheet/calendar, our phones (and chargers!), and lots and lots of candy!

But it’s not all sweet treats and gorgeous gowns – we’re at Bridal Week to work. At each show, we have our hands full – taking written notes, Tweeting, pinning, Facebook-ing, Instagramming, and blogging. We want to make sure you have the latest info on the hottest gowns as they step off the runway. We’re also looking for the hottest trends – the styles brides will be clamoring for in the coming months. Last season, it was all about lace, peplums, sleeves, pink, and gold – but we’re certainly curious about what we’ll find this time around. Our hunch is we’ll see a lot of glamorous, Great Gatsby-inspired gowns in anticipation of the upcoming Baz Luhrmann film, but we’ll just have to wait and see!

Mark your calendars! Starting on April 19th, we’ll be sharing the newest wedding dresses through WeddingWire’s social media channels – Twitter, Pinterest, Facebook, and Instagram, plus presenting the hottest trends on the WeddingWire blog. We’ll also have photo slideshows of every runway show on our Fashion Ideas section so you can check out your favorite gowns, and a Inside Look recap specifically for Pros like you on the WeddingWireEDU blog following the event.

If you’ll be at the event checking out the newest designs, we would love to see you! Come visit our WeddingWire Lounge (Booth #299, Pier 94)  to relax while re-charging your phone and tablet. We hope to see you there!

» America’s Got Talent….Running of the Brides Edition

Many of you may know that WeddingWire partners with Filene’s Basement on their Running of the Brides wedding dress events around the country.  We’ve met so many eager brides ready to find their perfect wedding gown.  And to add to the excitement, we’ve put together a must watch video with some great clips from the event held in Washington, DC this past August. Enjoy and let me know what you think!


Running Brides – Mazza Gallery from WeddingWire on Vimeo