Photo by Freas Photography
This article was written by WeddingWire Education Expert, Meghan Ely.
With engagement season upon us, it’s important to set the stage and make your online presence known. You can expect an influx of media outlets producing more wedding related content since it’s the prime time of year for newly engaged couples to be searching for evergreen wedding planning topics. With that being said, the media will be on the hunt for expert resources, and having an online newsroom on your website can help get you noticed quicker and by more people.
What is an online newsroom?
The concept of online newsrooms has evolved over time from the idea of a media kit, which is typically a packet of information that gets disseminated to the media. However, in recent years they have moved away from sending a hard copy to a PDF. With research being done almost exclusively online now, it makes sense that wedding pros are ditching their traditional kits and instead creating a page on their website dedicated entirely to providing their information to the media.
What does it look like?
Your online newsroom should look a lot like your media kit did, but an online version. Include things like a high-res headshot, your bio, any affiliations you have, accreditations, and all of your contact information (if you’re represented by a publicist be sure to include their contact information as well).
You’ll also want to showcase a little bit of who you are and what you’ve done. Think recent press you’ve been featured in and press releases from the last year (if you have them). Be creative with your press. Search online for examples of how other companies are highlighting where they’ve been featured (like WeddingWire’s Press Center) and apply that inspiration to your own page.
What’s the goal?
When putting together your online newsroom, the goal you should be aiming for is that when a member of the media clicks on it, they know you’re an expert in your field within a few seconds. If they have to look around for too long they may move on to other sources with more readily available material.
An online newsroom is a great way to get members of the media to love you. They will appreciate how easy you made it to get in touch, and it could lead to future press opportunities for you and your business.
Meghan Ely is the owner of wedding PR and wedding marketing firm OFD Consulting. Ely is a sought-after speaker, adjunct professor in the field of public relations, and a self-professed royal wedding enthusiast.