» How-to: Understand Facebook Insights

Facebook logoA lot of Pros focus on building your Facebook page, but there’s an important aspect beyond the exterior of your page. Analytics can be a foreign concept to a lot of people who own and run businesses, but they’re an important part of building and bettering your Facebook posts. You can see in-depth information about your top posts, demographics of your followers, and more. Here’s a quick how-to that will help you understand and utilize your analytics!

If you’ve never looked at your Facebook page Insights before, you’ll find them located at the top menu bar on your Facebook page. Only page administrators have access to these valuable insights, so visitors to your page will not see your page’s performance. Facebook Insights tracks and reports on a number of metrics and statistics – here’s a breakdown of what each metric means.

Likes

The Likes menu shows you, fittingly, how many likes your page has. It also gives you more in-depth statistics and also  allows you to pick a time period to analyze. The first section of the page has “start” and “end” fields, where you can adjust the time period you would like to measure. Once you select the dates you want, you’ll see the total likes and net likes your page has, and where your likes happened over  that time period.

Net Likes is a really useful tool for figuring out what gets more followers and what makes you lose followers. If you tried a new posting technique during the month of April, you can gauge exactly how effective it was. If you typically gain 20 followers per month but you gained 50 new followers in April, it’s likely that your strategy worked. But if you lost 7 followers and only gained 2, it might be time to try a new posting strategy. Hint: Our posts about using social media effectively and using images on social media would be a good start.

Where Your Page Likes Happened is a tool that gives even more insight into how people liked the page. If Facebook suggested your page on someone’s profile and they liked it because of the suggestion, this chart will show you how many likes that generated. You can also see if someone visited your page, enjoyed what they saw, and then followed through and liked the page. And that’s always a good thing!

Facebook Insights: Likes

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» Updates to Your WeddingWire Analytics Reporting

Updates to Your WeddingWire Analytics ReportingWe’re excited to announce that as of May 1, 2015 your WeddingWire Storefront traffic in your account Analytics is reported through Google data services and displays Storefront Visits in place of Storefront Clicks.

In order to provide more in-depth Analytics information, we transitioned to Google data services. Google Analytics is regarded as the industry standard for traffic reporting, and we want to provide a consistent experience when reporting your Storefront traffic.

Here’s the breakdown of the new metrics you’ll need to understand and how the data points differ:

  • Unique Visits: A unique visit consists of the activity of a single user on your Storefront. A unique visit ends when a user is inactive for more than 30 minutes. Unique Visits do not reflect how many times someone clicks on tabs and links within your Storefront or how often a single user returns to your Storefront during the visit.
  • Storefront Visits: Cumulative monthly unique visits to your WeddingWire Storefront compared to the median number of visits to other Storefronts in your region and service category.

In reporting Storefront Visits instead of Clicks, you now have a more transparent view into the number of unique visitors viewing your Storefront each month. This update – based on feedback from our members – will give you access to enriched Analytics and set the foundation for future Storefront data improvements.

It’s important to note that your Website Click and Review data within Analytics will remain upunchanged during this update! While we have updated some functionality over the past year, our goal is to continue to surface more information to you in future versions. If you have any feedback or improvement requests based on these updates, please complete this form.

WeddingWire Analytics, along with guaranteed directory placement, is only available to premium WeddingWire members. Learn more about upgrading at vendors.weddingwire.com or get started by contacting us at sales@weddingwire.com.

» Latest Updates to WeddingWire Analytics Beta

WeddingWire is excited to introduce new updates to our Analytics beta tool!

Since launching last April, we’ve been collecting feedback and improvement requests, and we’re thrilled to add some exciting new features as we continue to work on future updates to the tool.

Check out the newest features added to Analytics beta:

  • Reviews Analytics: Cumulative monthly reviews written about your business. Compare your reviews to the median number collected by all Pros and premium Pros in your region and category.
  • Table View: Cumulative monthly data in table form for easy comparison and analysis.
  • Export All: Download your Traffic and Reviews Analytics for all your listed regions and categories.

As of today, these Analytics beta updates are now available within the Advertising tab of your WeddingWire account. You can read more about WeddingWire Analytics in the Education Center of your account. We’ve also updated our Knowledge Base with tips for understanding your new insights!

These updates were based on feedback from our community of Pros! If you have more feedback about future Analytics enhancements, please provide us with your feedback here and how you’d like to see it grow in the future.

WeddingWire Traffic Analytics, along with guaranteed directory placement, is only available to Premium WeddingWire members. Learn more about upgrading at vendors.weddingwire.com or get started by contacting us at sales@weddingwire.com.

» Announcing WeddingWire Analytics!

WeddingWire is thrilled to announce the beta version of Analytics for our Premium members!

We’ve had many Wedding Pros request more data about how their Storefronts are performing and how their listing is impacting their businesses. The beta version of Analytics allows your business to track:

  • Storefront Clicks: Cumulative monthly clicks to your business’s Profile and Reviews tab
  • Website Clicks: Cumulative monthly clicks from your Storefront to your business website
  • Comparative Data: Median number of cumulative monthly clicks to your competitors’ Storefronts and business websites, separated by listing type

We’re excited to share this valuable new tool with our Pros so you can see how the combination of important traffic insights and premier placement can help you book more weddings this year. Analytics beta is now available in your premium WeddingWire Account, within the Advertising tab.

You can read more about WeddingWire Analytics, including a breakdown of the metrics and more information about how they’re compiled, in the Education Center of your account. We’ve also updated our Knowledge Base with tips for understanding your new insights!

Have feedback for future Analytics enhancements? We’d love to hear your thoughts for additions and improvements! Please provide us with your feedback here about this new tool and how you’d like to see it grow in the future.

WeddingWire Analytics, along with guaranteed directory placement, is only available to Premium WeddingWire members. Learn more about upgrading at vendors.weddingwire.com or get started by contacting us at sales@weddingwire.com.

» Coming Soon: Track Your Twitter Impact

Ever wondered, How much of my content is being shared on Twitter? How much traffic is Twitter sending my way? How well are my Tweet Buttons are performing?

Well the folks at Twitter are working on answering your questions. They have announced the upcoming release of the new Twitter Web analytics which will be completely free and show you a tangible impact of your tweets.

We’ll be sure to keep you posted with a full “how-to” once this new product is released.

» 7 Ways to Get the Most Out of Web Analytics Data

It’s that time again, yesterday WeddingWire’s CMO, Sonny Ganguly, discussed 7 Ways to Get the Most Out of Web Analytics Data as part of our monthly webinar series. Each one hour webinar for upgraded WeddingWire Pros is designed to inform you about the latest industry trends and give you the tools you need to grow your business. This week Sonny answered many questions about what online metrics matter for your business and how to improve your online performance.

All of our past webinars are available in our Education Center for upgraded Pros. In June Sonny will discuss the How to Make Your Site Search and Social Media Friendly, helping listeners learn how to choose the right keywords and how to optimize your website content.

What did you find most helpful from yesterday’s webinar?