» Twitter Tips for Wedding Professionals

Twitter Tips for Wedding ProfessionalsWith WeddingWire World 2015 less than a week away, we’re getting excited for the flurry of social activity from our wedding professionals in attendance. We love seeing what you all have to say, and it’s great to open up a dialogue both during and after the event. Because we know you’re excited, too, now is a good time to talk about Twitter tips and etiquette to help your business stand out.

If you’re just getting started with Twitter, these Twitter best practices for wedding businesses will help you start connecting with new potential customers and building industry connections. If you’re ready for some more in-depth Twitter tips for wedding professionals, check out our list below!

Tweet at least once a day

Tweets are short and disposable, so it’s essential that you tweet at least once a day to fill up your own timeline. Just as inactivity is frowned upon on Facebook, it’s also a problem on Twitter! In addition to indicating that your business is alive and well to your Twitter profile visitors, tweeting consistently increases the likelihood that your tweets are seen by others. The best time of day to get click-throughs on your tweets is 12pm, and the best time of day to get retweets is 5pm. Note that both these times of day are when people are active on their smartphones – during lunch and after work – so they’re looking for something to keep them occupied during a few spare minutes. Reach them then!

…But not too much

Although tweets are short and disposable, too many of them can easily add up to be overwhelming for your followers. If you’re constantly tweeting and updating your followers on your every move, your followers may be tempted to ‘Mute’ you or, even worse, ‘Unfollow’ you. Target your tweets during those peak times mentioned above and add a few more tweets to your queue if you have something to say, but don’t tweet so often that you become frustrating to your followers.

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» What’s Next in Social Media: February 2015

What's Next in Social Media

Social media is constantly changing. Each network has its own strategy and features, and it can be hard to keep up with the latest news. Never fear! We’ve got your monthly update, all in one place, so you can be prepared for what’s next in social media!

Here’s what you need to know about what’s next in social media from February 2015:

Announcing new Product Ads on FacebookProduct Ads on Facebook

In addition to Facebook’s existing ad products, the social network has announced new Product Ads, designed to help businesses promote products or product catalogs across all devices. These ads allow businesses to highlight their products to specific audiences, or let Facebook display the most relevant products to people. These are a great way to link directly to your products and offer discounts.

Read more on the Facebook for business blog >>

Twitter launches Curator

Twitter’s latest tool, Curator, helps media outlets and businesses figure out which topics are popular and where. Curator allows you to search through tweets, Vine videos and other data with filters to narrow down the results by location, word count, sentiment and more. Users can also select tweets from the search results to present them together in relevant groups.

Continue on Mashable >>

Pinterest’s new spam-fighting tool

Stingray, a spam-fighting service widely used at Pinterest, can identify inappropriate and unwanted behavior on the social network in real-time. Since many social networks rely on manual moderation to keep spam posts under control, Stingray balances automatic detection and manual intervention. Rather than block the spam account, the service makes it so that the spammer’s posts are invisible to others.

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» What’s Next in Social Media: January 2015

What's Next in Social Media

Social media is constantly changing. Each network has its own strategy and features, and it can be hard to keep up with the latest news. Never fear! We’ve got your monthly update, all in one place, so you can be prepared for what’s next in social media!

Here’s what you need to know about what’s next in social media from January 2015:

What’s Next in Social Media: January 2015

Image via Business Insider

Facebook’s Place Tips

In late January, Facebook unveiled a location-based recommendation feature called Place Tips. When Facebook users with enabled GPS/wi-fi settings are close to a location that Facebook believes they would like, they’ll receive a notification in their News Feeds. The notification itself directs users to access reviews, photos and posts from friends who have visited the location, making the information more personalized and relevant. This feature is part of the main Facebook app, not a spin-off app like Messenger or Groups.

Continue reading on Business Insider >>

Twitter “While You Were Away” feature

For Apple iOS users, Twitter has added a new feature that recaps tweets you may have missed since the last time you used the Twitter app. Because users who do not sign in or use the app often may miss tweets as they appear chronologically, Twitter’s new feature displays the top tweets for you based on an algorithm that takes into account user habits and engagement. The goal for this feature is to connect with users – even when they aren’t using the app – and boost engagement.

Learn more on Mashable >>

New Pinterest search filters

Pinterest’s internal search feature has evolved once again to display personalized results based on users’ gender selections. In an effort to get more men using the female-dominated social network, Pinterest has made this change to maximize its usefulness for men. When you create a profile, you’re asked to select whether you’re male or female; this filter is based on that original selection. This filter, in addition to other filters in Pinterest’s guided search, can be turned on or off at will – meaning that female users can still search men’s products, and vice versa.

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» What’s Next in Social Media: 2014 Year in Review

What's Next in Social Media

What’s Next in Social Media: 2014 Year in ReviewThe big social networks are still finding new ways to innovate and introduce new features, even though they’re years old at this point. Don’t be fooled – just because networks like Facebook, Twitter or Pinterest aren’t shiny and new doesn’t mean that their updates don’t constantly influence the way businesses conduct online marketing. 2014 was still a huge year for the big social players!

If you’re just now deciding whether or not to start a new social media marketing strategy, make sure you catch up on the latest social media news and updates before you start planning for the New Year.

Before you spend time searching the news stories to find out what’s next in social media, check out the biggest updates to social networks in 2014!

Facebook

Facebook’s biggest update for businesses was announced in December – new tools and insights for businesses are coming for 2015! The exciting announcement came as a result of feedback from publishers who need more social media marketing tools than just paid options. Facebook is introducing interest targeting for organic posts that allows you to target a subset of people who like your page so only that subset sees your post. Facebook will also give publishers the option to add a Post End Date to prevent users from seeing out-of-date posts from your business.  Finally, Facebook will introduce Smart Publishing to help businesses publish the most relevant and timely posts automatically. Besides the Facebook redesign in March and the News Feed algorithm update in June, these new tools are the biggest Facebook news for businesses in 2014!

Twitter

2014 was a big year for Twitter. Following its late-year IPO in 2013, Twitter created a new desktop design that radically changed the layout of the social network. The network then added Promoted Accounts to Twitter search so businesses could suggest their account to users searching on a similar topic. In July, Twitter helped businesses out in a big way by expanding Twitter Analytics so businesses could find out more about those following them as well as other users who show interest in their brand or activities. In the final months of the year Twitter also made strides in the e-commerce market by adding the “Buy” button to tweets as well as adding Offers to help businesses drive urgency with deals. All these features helped Twitter to solidify its presence in the top of the social media world, and businesses would do well to take advantage of these features in the New Year.

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» Announcing our First #WWEDUChat! Pricing Questions with Alan Berg

We are excited to be hosting our first Twitter Chat for Wedding Pros, featuring WeddingWire Education Guru Alan Berg!

We hope to have you join us and tweet all your pricing questions to @alanberg and @WeddingWireEDU next Thursday, 12/18 at 1pm ET/ 10am PT.

Twitter Chat Details:

#WWEDUChat: Pricing Questions #WWEDUChatwith Alan Berg

Now that it is officially engagement season, get ready to hear from lots of new couples! Along with inquiries about your services, you should also be prepared to answer pricing questions to more effectively close the sale. Join @WeddingWireEDU Guru @alanberg for a Twitter Chat to discuss all your pricing questions on Thursday 12/18 at 1pm ET, 10am PT.

Never been a part of a Twitter Chat? It’s easy!

Simply log in to Twitter and tweet your questions using #WWEDUChat and Alan will share his answers to top pricing questions from Wedding Pros. We look forward to having you join us!

RSVP for the Chat in less than a minute to add the Chat as a reminder to your calendar, and spread the word via social media and email to other Pros.

Have questions about the Chat, or want to suggest some pricing questions ahead of time? Email pros@weddingwire.com and we will be in touch soon.

» What’s Next in Social Media: November 2014

What's Next in Social Media

Social media is constantly changing. Each network has its own strategy and features, and it can be hard to keep up with the latest news. Never fear! We’ve got your monthly update, all in one place, so you can be prepared for what’s next in social media!

Here’s what you need to know about what’s next in social media from November 2014:

What’s Next in Social Media: November 2014

Image via Mashable

Facebook releases Groups app

In continuing its multi-app strategy, Facebook has released a new Facebook Groups app that helps users stay in touch with their existing Facebook groups and find new groups. This new app makes it easier for Facebook users to see which groups they’re already a part of without accessing through a recent notification. The app also features a “Discovery” tab to help users identify and explore new groups.

Continue reading on Mashable >>

Twitter adds Offers

As we mentioned in our September recap, Twitter is working towards fully integrated e-commerce with the “Buy” button and now its new Offers program. Twitter Offers allows businesses add coupons or deals to their Twitter advertisements to make it even easier for users to purchase natively. Twitter believes this new feature will help businesses acquire completely new customers through the social network.

Learn more on the NYT Bits Blog >>

New Google+ mention notifications

Google+ users rejoice – it’s now much easier to access your Google+ mentions! The network’s new Mentions tab displays all the mentions of your personal or professional Google+ page in one easy-to-find place. Previously, Google+ mentions were lumped in the notifications menu in the top right corner of the profile. This new change makes it easier to distinguish mentions from other, less urgent notifications such as +1s or circle additions.

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» What’s Next in Social Media: October 2014

What's Next in Social Media

Social media is constantly changing. Each network has its own strategy and features, and it can be hard to keep up with the latest news. Never fear! We’ve got your monthly update, all in one place, so you can be prepared for what’s next in social media!

Here’s what you need to know about what’s next in social media from October 2014:

Facebook's new Safety Check featureFacebook introduces Safety Check tool

Facebook has recognized its importance (among other social networks like Twitter) in times of disaster with its unveiling of Safety Check, a new tool to announce that users are safe and allow them to check on others. Users in an area affected by a dangerous situation will be asked if they’re safe, and a News Feed story will be generated upon an answer in the affirmative.

Continue reading on Facebook Newsroom >>

Twitter offers new tools for app developers

Twitter has been known as a stricter social network among the rest because of its rules around applications that integrate with its services. In the past app developers have had trouble creating apps that make the social network more useful – such as link shortening or photo posting. Twitter has now developed a suite of tools to help app developers build and monitor apps that integrate Twitter.

Learn more on The Wall Street Journal >>

Pinterest begins curating content for users

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» What’s Next in Social Media: September 2014

What's Next in Social Media

Social media is constantly changing. Each network has its own strategy and features, and it can be hard to keep up with the latest news. Never fear! We’ve got your monthly update, all in one place, so you can be prepared for what’s next in social media!

Here’s what you need to know about what’s next in social media from September 2014:

Facebook enforcing “real name” policy

While Facebook’s name policy is not new, the social network has made headlines this month as it began enforcing the policy. Facebook’s policy maintains that it requires “everyone to provide their real names, so you always know who you’re connecting with.” This policy affects personal, individual Facebook profiles, not business pages – but if you have yet to create a real business page for your business, now’s the time to make the switch!

Read more on the Guardian >>

Twitter unveils Twitter unveils “Buy” button

Twitter took its first steps towards fully integrated e-commerce this month with the “Buy” button. While the process is still early and the button is only available for test partners, this new feature allows retailers to monetize their Twitter followers by allowing them to buy while on Twitter. This is especially easy for mobile users to purchase through their smartphone with fewer steps.

Find out more on Twitter’s blog >>

Pinterest to launch conversion tracking

Great news for Pros looking to advertise on Pinterest: the network is releasing new advertising products that will help grow your Pinterest following and help you track conversions! Promoted Pins have been an advertising product for a while, but Pinterest is getting serious with its tracking abilities to help you determine ROI and give you insight into your audience.

Learn more from TechCrunch >>

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» Infographic: How to Build a Buzzworthy Brand

In today’s marketing landscape, 72% of internet users are active on social media and 46% of online users count on social media when making a purchase decision. Those are impressive statistics! Is your wedding business taking advantage of these statistics to reach couples planning their wedding?

If you need help building a buzzworthy brand in the wedding industry, our infographic has tips for using social media to grow your business’ presence!

Infographic: How to Build a Buzzworthy Brand

» Twitter Best Practices for Wedding Businesses

Twitter Best Practices for Wedding BusinessesSince many wedding professionals focus on Facebook or Pinterest for their social media marketing, it seems like Twitter is sometimes lost in the mix – but it shouldn’t be. In fact, 23% of millennials follow a brand on Twitter, and 47% of people who follow a brand on Twitter are more likely to visit that company’s website! With these strong statistics, it’s hard to avoid Twitter as a marketing tactic.

These Twitter best practices for wedding businesses will help you get started with Twitter so you can start connecting with new potential customers and building industry connections.

Optimize your profile

Customizing your Twitter profile is really easy and only takes a few minutes to give your business a professional look. Twitter has instructions and image dimensions here, but the basics are to:

  • Upload a profile photo. Since this profile is for your business, use your wedding business’ logo as your profile photo. If you don’t have a business logo, try using a photo of your finished product or a photo from a recent wedding. Try to avoid using your own image as your profile photo – remember, this is supposed to represent your business, not you!
  • Select a descriptive header photo. Your header photo appears at the top of your profile, and Twitter will overlay your business’ bio, location and website overtop, so keep the photo simple. Don’t use a lot of text and avoid overly bright or dark images. Be sure to check out how your header photo looks with your profile photo to ensure brand consistency.
  • Write your bio. Beneath your Twitter handle on your profile, Twitter will display your business’ name, location, website and a short description. Describe your business in this space to make it clear to anyone who stumbles across your profile. Also include keywords where appropriate – Twitter profiles do show up in search.
  • Choose a background. This step isn’t necessary; Twitter gives you several options for “themes” and you can leave your background blank if you’d like. If you have a design you’d like to use, upload it as your background. Don’t use a tiled version of your logo, though, as that often appears busy and unprofessional.

The bottom line for your Twitter profile is to keep it consistent with your business’ branding. Your Twitter profile could be the first time a new user interacts with your brand, so make a good first impression.

Know what to tweet

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» Social Media: De-Cluttering Your Connections

The following post was written by WeddingWire Education Expert Andy Ebon. Andy is the Founder of Wedding University and The Wedding Marketing Blog, and is an International Public Speaker, Writer and Consultant based in Las Vegas. Andy travels across North America and beyond, presenting to Associations, Wedding Industry Conferences, Regional Gatherings, and Local Meetings.

In the early days of email, it was exciting to hear that ‘ding’on AOL, and the voice, saying, “You’ve got mail!” It didn’t take long before the trickle of email became a river, and now, a tsunami. Not as much fun.

The dawn of social media platforms, in particular Facebook, Twitter, and LinkedIn, created a new magnetism between people from all over; from your past, present, personal and business. But what happens when you accumulate too many connections and they begin to clutter your social presence?

Social Media: De-Cluttering Your ConnectionsCollecting Friends and Followers is Easy – Maintaining them is another thing entirely.

Before you start wildly un-friending and disconnecting, begin by reconsidering your purpose for each social media platform, its structure and features which serve you, and categorizing the remaining connections. Social networks afford you to assign people to lists, so try grouping them by purpose.For example:

  • Specific trade association or networking group (local and/or national)
  • Industry (general) i.e. Wedding Industry (local and/or national)
  • Business category i.e. Wedding Photographer (local and/or national)
  • Media – magazines, websites, bloggers

Facebook

Facebook is often the hardest network to cut your Friends list, as connections on Facebook are reciprocal and so the connection will definitely notice if you remove them. Luckily, you have choices beyond the Friend category that help you to further filter out what you see in your News Feed (and what you don’t): Continue reading

» What’s Next in Social Media: August 2014

What's Next in Social Media

Social media is constantly changing. Each network has its own strategy and features, and it can be hard to keep up with the latest news. Never fear! We’ve got your monthly update, all in one place, so you can be prepared for what’s next in social media!

Here’s what you need to know about what’s next in social media from August 2014:

Facebook's new Save featureFacebook’s new Save feature

For those who use the Facebook app on iOS, you may have noticed a new option in the drop down menu you see in the right corner of link posts. Facebook is following the lead of services like Pocket and allowing users to “save” links to a list to be found later. This feature makes it easier for users to find stories they may not have had time to look through at the time they first saw it in their News Feed. This feature extends the life of links you post on your page, as your audience can save them for a more convenient time!

Read more on Wired >>

Twitter tests Favorite changes

Twitter has been testing the value of different on actions on Twitter and how they show up in your Twitter timeline. Previously, when a user “Favorited” another tweet, a notification was sent to the other user, but it did not create a story within other people’s timelines. Now, Twitter is testing including Favorites within the timeline, similar to a Retweet. Similar to this test is including tweets from accounts that are followed by one or more of your followers.

Learn more from Mashable >>

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