With WeddingWire World 2015 less than a week away, we’re getting excited for the flurry of social activity from our wedding professionals in attendance. We love seeing what you all have to say, and it’s great to open up a dialogue both during and after the event. Because we know you’re excited, too, now is a good time to talk about Twitter tips and etiquette to help your business stand out.
If you’re just getting started with Twitter, these Twitter best practices for wedding businesses will help you start connecting with new potential customers and building industry connections. If you’re ready for some more in-depth Twitter tips for wedding professionals, check out our list below!
Tweet at least once a day
Tweets are short and disposable, so it’s essential that you tweet at least once a day to fill up your own timeline. Just as inactivity is frowned upon on Facebook, it’s also a problem on Twitter! In addition to indicating that your business is alive and well to your Twitter profile visitors, tweeting consistently increases the likelihood that your tweets are seen by others. The best time of day to get click-throughs on your tweets is 12pm, and the best time of day to get retweets is 5pm. Note that both these times of day are when people are active on their smartphones – during lunch and after work – so they’re looking for something to keep them occupied during a few spare minutes. Reach them then!
…But not too much
Although tweets are short and disposable, too many of them can easily add up to be overwhelming for your followers. If you’re constantly tweeting and updating your followers on your every move, your followers may be tempted to ‘Mute’ you or, even worse, ‘Unfollow’ you. Target your tweets during those peak times mentioned above and add a few more tweets to your queue if you have something to say, but don’t tweet so often that you become frustrating to your followers.