» These Are Our Most Read Articles of 2017

Photo by epaga FOTO

Throughout the year, we’ve shared our best tips for wedding businesses, the latest industry trends and the newest WeddingWire innovations, all to help you stand out and connect with more of today’s couples. We’ve rounded up the top articles that were the most helpful and enjoyed by our community this year — have you read them all?

10. Storefront Tune-Up Tips for Engagement Season
Did you know that nearly 18% of all engagements occur in December alone? Now is the best time to optimize your online presence in preparation for newly engaged couples looking for their ideal wedding team.

9. Why You Shouldn’t Say You’re “The Best”
Making this claim is an all too common marketing declaration, and it’s not one that will help you win couples. Instead of making that overstated claim, you should focus on what makes you different and exceptional with your ideal customer in mind.

8. Want More Reviews? Start Doing These 4 Things
Remember, 95% of couples use reviews to select their vendors and recency is the most important factor when couples are evaluating your reviews! Couples like to hear (and see!) what they should expect – not from the vendors themselves, but from past couples who’ve been in their position. Whether you’re new to collecting reviews or a seasoned expert, follow these top tips to start collecting even more reviews.

7. How to Respond to a Negative Review
Reviews are key to your online reputation, and it can be frustrating to receive a review that you may not be satisfied with or feel you don’t deserve. Although you may disagree with the review, it’s important to be professional in your response.

6. How Should You Politely Tell a Client “I Don’t Do That”?
As a creative professional, sometimes your taste and unique skills just don’t line up with the trend of the moment. When a request comes in for something that you don’t feel comfortable doing, use these suggestions to politely tell that potential client, “Thanks, but that really isn’t up my alley.

5. How Are Weddings Changing?
In the 2017 Newlywed Survey, we learned things like: Couples now spend 50% of their time planning from a smartphone (up from 30% last year!) and millennials are spending a bit more on weddings: $31,000 on average. To see more of what’s changing and what’s staying put, see the full newlywed survey.

4. 6 Ways to Optimize Your Website for Leads
Once a couple makes it to your site, it’s vital that you guide them to take the next step by submitting a lead. It’s easy to get swept up in your own ideas when building a website, but ultimately you need to think about how couples will interact with it in order to drive more conversions.

3. 5 Ways You’re Losing the Sale
Getting a sales inquiry is a huge buying signal. They’ve started with all of the possible choices and narrowed it down to a small group of potential companies in your service category—including you. At any point, you can either make it to the next round or be dropped.

2. Top Wedding Trends for 2017
Keeping up with current trends allows you to show potential clients that you are in the know and prepared to help them personalize their big day. These are the top trends we saw in 2017 and we can’t wait to share what’s to come in 2018!

1. Pricing Do’s and Don’ts
Here it is – our top post of 2017! Receiving a question about pricing can be daunting and tricky to navigate, but receiving that inquiry is a definite sign of interest and it should be exciting! Instead of being filled with dread when you see a pricing question hit your inbox, cue the confetti and use these top do’s and don’ts to answer their questions.

Thanks for being a part of our community — and we look forward to continue to grow together in 2018!

» What’s Changed (and What’s the Same!): Weddings Then & Now

Over the last decade, we’ve seen couples’ expectations for their weddings change and technology grow to play a critical role in helping them plan. As we continue to celebrate our 10th Anniversary this month, we’re taking a look at the evolution of wedding planning since our launch in 2007. We compiled data from nearly 15,000 couples who married during the last 10 years, and here’s what we learned…

» @WeddingWire’s Top 10 Instagram Posts + 10 Social Tips for Your Business

This article was written by Halie Greening, Senior Social Media Specialist at WeddingWire.

As the social media team behind the @wedddingwire handle, we spend our days analyzing the content that resonates with engaged couples, developing creative ways to connect with our audience, and staying on top of trends in the social sphere. In honor of WeddingWire’s 10th Anniversary this month, we compiled our top 10 Instagram posts of 2017 with the highest engagement, along with 10 social media insights that you can use today to boost your business’ social media strategy.

Tip #1: Heartfelt Moments Boost Engagement

Our followers love the moments that tug at their heartstrings, and rightfully so. There’s something special about reading the raw emotion that shines through this sweet note from a groom to his soon-to-be-wife on their wedding day that made this post so popular. Heartfelt moments target your followers’ pathos; find everyday moments that hit home and you’ve got yourself your next successful Instagram post. (Photo by @sarabeephoto)

Tip #2:  Your Followers Are Your Best Content Creators

Some of our best content, which is often ring selfies and celebratory #justsaidyes moments, comes from our biggest fans – our followers! Sharing content from your followers will make them feel heard and loved, AND it’s a great way to curate authentic, on-brand imagery (without having to create it from scratch). Get into the habit of regularly asking your clients if you can repost their photos. Always be sure to ask permission first, and of course tag them in the photo. Are you a florist? Ask your couples to tag you in their wedding photos so you get notified when you’ve been mentioned. Their #TBT to their gorgeous wedding bouquet = your Saturday morning post to remind your followers to “Stop and smell the roses!” (Ring: @brilliantearth)

Tip #3: Candid Moments Are ALWAYS a Good Idea

Posed portraits and carefully arranged photos can achieve a specific aesthetic, but sometimes it’s the relatable, candid moments that deliver the highest engagement. Moments like this one of a groom crying as he sees his beautiful bride for the first time will captivate your audience and bring in the likes. Consider sharing authentic behind-the-scenes photos of you in action, or maybe a genuine moment between you and your clients. The most compelling posts are often those unplanned shots. (Photo by @jordanvoth)

Tip #4: Find Your Brand BFFs and Build Each Other Up

If your brand or business were a person, who would they hang out with? What would you have in common with your circle of friends? We’ve got a few brand BFFs (all of our amazing wedding professionals!) who we admire for their unique brand stories. Two ways we strengthen our friendships are content swaps and contests (like this Lilly Pulitzer giveaway photo). Whether it be an overlapping demographic or a similar aesthetic, find wedding pros you consider to be your brand friends and coordinate content swaps with them. Do you arrange amazing bouquets and they bake drool-worthy cakes? Why not switch up your content mix with a photo of a delicious sweet treat, and offer them a photo of some stunning stems to share.

Tip #5: Find the “me” and “we” that makes your content relatable!

Ever tag your friend in a post you come across in your social feed because it instantly reminds you of them? Choose content that will make your audience think, “that’s SO me” or “my fiancé and I would TOTALLY do that.” Even if it’s just a shot of you and your Monday morning coffee in a cute mug with a cheeky caption, or maybe a fun peek into your weekend plans, it showcases your human side. Your followers will love to see what you have in common. (Photo by @michellelangephoto)

Tip #6: Find an Aesthetic That Fits Your Style and Stick With it

Just like your outfits, you don’t want your Instagram grid to clash. Keeping a consistent feel to your photos and ensuring that your feed looks cohesive is key making a strong brand impression. Give yourself a color palette you want your imagery to stay within. Create a grid for the week to layout how your images will look alongside one another. Find balance. Love a black and white photo to break up the feed, but typically post vibrant pictures? Balance it out by breaking them up in rows or squares, thinking of your feed in a more symmetrical manner. Whatever your style, create guidelines for yourself and stick with it. (Photo by @sarahlibbyphoto)

Tip #7:  Strong CTA’s = Strong Engagement

Want new followers? Want more likes on your photos? Sometimes the best way to get what you want is to ask! One of our best practices is the classic, direct “call to action” in a caption. Nothing encourages engagement more than telling your followers exactly what it is that you want them to do. Even better, if you’re ever stuck on a catchy caption, pull a “Double tap if…” a “Tag someone who…” or a “Comment below with…” out of your back pocket and not only have you solved your writer’s block, but you’ve also just told your audience exactly what you’re expecting from them when they look at your photo! (Photo by @maycarlson)

Tip #8: If it’s not broken, don’t fix it…build on it!

Donuts, dogs and jaw-dropping ceremony backdrops. What do these all have in common? They get people double-tapping like there’s no tomorrow. As a social team we’ve seen how well photos with these themes perform time and time again on our feed due to how strongly they resonate with our audience. Knowing that these pieces of content easily capture our followers’ attention, we are always on the lookout for content with these elements. Start by auditing your feed and identifying which types of content have performed the best in the past to help guide your content choices in the future. Taking a peek at popular posts from other wedding industry feeds will inevitably provide content inspiration, too. (Ring: @tacoriofficial)

Tip #9: Take note of what’s on trend, then tweak it!

Part of having a strong social media strategy is not only paying attention to what works well for you, but also staying in-the-know about current trends. Whether it’s the Pantone color of the year or the latest decor craze, showcasing trends on your social media tells your followers you are a knowledgeable, reliable source for what’s current in the wedding industry. Of course, staying on-brand and sticking to your style is important, so be picky about the trends you embrace and explore ways to incorporate your unique perspective. (Photo by @bretthickmanphoto)

Tip #10: Stop Their Thumbs in Their Tracks

Ever find yourself mesmerized by a video of a cocktail being made or a delicious dish coming together, ingredient by ingredient? THOSE are the videos that are pure gold. We quickly realized after re-gramming a video by Laura Hooper Calligraphy how much our audience enjoys watching calligraphy come to life before their eyes. So what did we do about it? We met up with Laura Hooper to have her write a variety of phrases that we could capture on video and add to our Instagram arsenal. Try taking quick videos of content relevant to your business. Speed them up, slow them down, reverse them. You’ll captivate your audience and stop those thumbs right in their tracks! (Calligraphy by @lhcalligraphy)

» Top 10 Roundup: Most Popular Wedding Business Tips

A lot has changed in the wedding industry over the last 10 years, which has challenged wedding professionals to change with it. Since WeddingWire launched in 2007, we’ve shared marketing advice, expert education, and technology tips to help you manage and grow your business. While the rise of technology has dramatically changed the ways that wedding professionals connect with and book potential clients, many of the core principles of running a successful wedding business remain the same.

Here is a list of our top 10 most read articles of all time, containing some of our most essential business tips, insights, and marketing advice that are still just as relevant today:

#1 – Why Do Couples Ask About Price First?

#2 – Top Wedding Trends for 2017

#3 – 5 Ways You’re Losing The Sale

#4 – Business Branding: Consider Your Color!

#5 – How Are Weddings Changing? WeddingWire 2017 Newlywed Survey

#6 – What to Do When They Don’t Respond

#7 – How to Deal with Pricing Questions

#8 – 6 Ways to Optimize Your Website for Leads

#9 – How to Respond to a Negative Review

#10 – How Should You Politely Tell A Client ‘I Don’t Do That’?

» Engaged Couples Don’t Just Like, They Love Snapchat!

snapchat-geofilters

Snapchat is a quickly growing social media site — and the favorite site of many of your current (and future) couples! In fact, it’s the top social site in growth this year, and 10 billion photos and videos are being shared on the site daily! As social sharing moves more visual than ever before and video grows in importance, getting comfortable on visual-first social sites like Snapchat is important.

One of the biggest social trends we have seen this year is that many weddings are getting shared live on Snapchat. From venue details to behind the scenes looks at the wedding party to the reception celebrations and speeches — couples and their guests are sharing the full wedding experience with their followers.

Couples love to see their day celebrated by their guests, and also want their wedding experience to be special. A great way to encourage posts and customization is by adding a Snapchat Geofilter for their wedding day. To help, WeddingWire has made it easy for couples to pick a design and get it set up with Snapchat for their big day with our free Geofilter designs!

How to Geofilters work? Couples can simply select their favorite design, and easily click through to set it up on Snapchat by uploading their design, picking a time and geofence for the filter and then submitting it to Snapchat for approval (there is a fee required by Snapchat).

If you haven’t set up a Snapchat account, we encourage you to give it a try! If you would like to start posting on Snapchat for your business, focus on becoming a storyteller for your business and authentically capture content in the moment. Share behind-the-scenes photos and videos of you wedding prep, peeks at your daily lives, and of course the beautiful finished product of your work. To grow a following, cross-promote your Snapchat account across your marketing materials and other social channels. Learn more about Snapchat Marketing by reading this recent post!

Photo by Krista A. Jones Photography

» Wedding Trend Differences in Gay Men Versus Lesbians

WeddingWire Contributor

Bernadette Smith

Bernadette Smith is the founder and president of 14 Stories and the Gay Wedding Institute (GWI), and award-winning author of three books, including The Business of Gay Weddings: A Guide for Wedding Professionals. Through the GWI, Bernadette has trained thousands of wedding and hospitality professionals on sales and marketing best practices to same-sex couples. Bernadette’s expertise has been sought after by the Today Show, National Public Radio, the BBC, the New York Times, CNN, among many others.

In general, I think it’s dangerous to generalize and foolish to put people in boxes. That said, there are some striking differences in the wedding planning activities of gay men versus lesbians. I’ve seen this over time in my wedding planning career, and in your role as a wedding professional I think it’s important to be aware of some of these differences/trends in order to best serve your clients.

Lesbians are female, and most of them identify as brides, are therefore much more “bridal” – and they are also more traditional as a result. If you think about it, since a very young age, many girls have been indoctrinated into the idea of having a wedding; their fairytale princess fantasy. It’s just been something that’s been expected of young girls for decades – lesbian girls included!

Wedding Trend Differences in Gay Men Versus LesbiansGay men, on the other hand, were unlikely to have been raised dreaming about their wedding. It’s just not something that parents talk to sons much about during their childhood, the way those same parents might talk to their daughters about it. As a result of this, plus the wedding industry’s focus on “the bride”, and the gender roles that play a part in most wedding traditions, gay men are far less traditional on their wedding days.

The survey of contemporary couples that my company conducted with WeddingWire, GayWeddings.com and Community Marketing validates my experiences as a wedding planner. For example, we found that gay men are far less likely to want to follow wedding traditions such as something borrowed, something blue (35% of lesbians adhere to this tradition vs. 7% of gay men), doing a first dance (43% of lesbians vs. 18% of gay men), changing their name (42% vs. 7%), having a wedding shower (23% vs. 4%), and many other traditions. You can take a look at the full report here.

You may also find that gay men are less likely to even have a sit down dinner and instead choose a cocktail reception. You may find that gay men are interested in hiring a DJ with experience in clubs as opposed to a DJ whose experience is primarily limited to weddings. You may find that gay men are interested in a fashion photographer rather than a traditional wedding photographer. Gay men may even be interested in picking out the attire of their waitstaff, and may ask for model bartenders/servers! I once had a gay client ask for a cute young male wedding officiant! Is that discriminatory? No, because someone’s appearance is not a protected class… but there’s no doubt that it’s shallow.

Continue reading

» What’s Hot for 2016: Top Wedding Trends

Kim Forrest is one of WeddingWire’s editors. She manages content creation on both WeddingWire and EventWire. Kim has been writing about weddings for nearly a decade, and has been quoted as a weddings expert in the New York Times, Washington Post, Slate, and more. 

2015 was a groundbreaking year in weddings—from the Supreme Court legalizing same-sex marriage to the nuptials of such celebs as Jennifer Aniston and Justin Theroux, Sofia Vergara and Joe Manganiello, and many more. We are looking forward to seeing what’s to come in 2016—and want to share some of our picks for the top wedding trends for the New Year!

GIF Booths

Of course, we all love photo booths at weddings—it’s a fun activity for guests and provides a personalized favor. GIF Booths are an extension of that—creating short moving clips for guests to share on social media.

Flowers and Greenery Hanging from Ceilings and Covering Walls

Floral creations aren’t just for reception tables anymore! We’re seeing floral arrangements in unique places—including hanging from venue ceilings and covering walls to create a memorable photo backdrop (remember the famous photo from Kim and Kanye’s wedding?).

Flowers and Greenery Hanging from Ceilings and Covering Walls

Photo by The Big Affair

High Ballerina Buns

While many brides are still loving the loose, romantic look, we’re also seeing more and more brides wearing their hair in more structured ballerina-inspired updos. We love how this style keeps the hair out of the face all night long!

Doughnuts

Of course, we love any sweet treat, but we think doughnuts will be the dessert of the moment in 2016.

Doughnuts at weddings in 2016

Photo by Joie De Vivre Photography

Expanding Social Media Presence

2015 was the year of the wedding hashtag, with couples asking their guests to use a special hashtag when sharing wedding photos on social media. In 2016, we predict social media expanding even further with couples and guests using Snapchat and Periscope to document the day.

Continue reading

» The Latest Ways WeddingWire Helps Couples

We detail how WeddingWire helps couples plan their weddingAs seasoned wedding professionals know, couples who are new to the wedding planning process are often overwhelmed with the amount of coordination and careful preparation required to pull off the big day. Scattered across Pinterest are tons of wedding ideas, but it can be hard to manage it all without one place that brings it all together. That’s where WeddingWire comes in!

In addition to our wedding websites, budget and checklist tools, below are some of the latest ways we help couples with the wedding planning process:

Newly Engaged Guide

After the proposal and celebration with friends and family, many couples experience the “Now what?” moment. Our newly engaged guide offers advice and information about the first five steps of the wedding planning process. The guide helps couples announce their engagement, choose a desired wedding date, set a budget, build a guest list, and find their venue. This engagement guide is just one of the ways we attract new couples to our site every day! These couples will use our leading technology to continue planning their dream wedding vision and find the perfect professionals to execute it.

Bach Party and Wedding Hashtag Generators

Our new hashtag generators are sure to make a splash with your clients! Coming up with clever bachelor/bachelorette and wedding hashtags is a problem for today’s social-savvy brides and grooms, so we made a fun and easy tool that helps to get the creative juices flowing. Couples just need to fill out a quick form with some basic facts about the wedding day and—voila—a stream of customized hashtag options are generated! Share with your clients to help them get excited about all the wedding events.

Digital Inspiration Magazines

Our editorial team is constantly on the hunt for the latest and greatest styles, fashion, and ideas. That’s why we release a new online magazine each season! Our free wedding magazines offer gorgeous inspiration for all types of wedding styles and tastes, and each new issue provides seasonally-appropriate ideas to spur creativity in your clients. Plus, since our magazines are exclusively online, they’re completely interactive and clickable. Businesses featured in our articles and real weddings can receive direct click-throughs to their Storefronts – a huge benefit that print magazines just can’t match.

Continue reading

» Submit to be in the WeddingWire FallBook!

Showcase your best fall real weddings, inspire engaged couples, and build your brand as part of the WeddingWire FallBook!

WeddingWire FallBook 2015

Simply submit photos and videos of your favorite past fall real weddings (late September through late December) and fall-themed styled shoots to be featured in our upcoming e-magazine. If your submission is selected, we’ll link to your Storefront and share your work with thousands of couples across WeddingWire, social media, email, and more.

Easily upload your photos and videos at RealWeds.com by Monday, July 20th to be considered. Get started »

Want to get inspired? Check out our latest SummerBook to see examples of real wedding features!

You can also submit to RealWeds.com any time to be featured on WeddingWire, Project Wedding, and GayWeddings.com.

» Top Wedding Planning Tools for Your Clients

Top Wedding Planning Tools for Your ClientsAs the wedding professionals in the WeddingWire community know, we’re committed to providing the top tools to help Pros build, manage and grow their businesses. What many wedding professionals may not know, however, is that WeddingWire is also a valuable resource for brides and grooms! We not only help them find their perfect professionals, we also provide tools to help them plan each important detail related to their wedding.

The more educated and organized couples are before they make an appointment with your wedding business, the better understanding they’ll have of the value of your service and all the ways you can help them plan and execute their wedding vision. Find out more about the wedding planning tools we offer for engaged couples below!

Wedding Websites

Creating a wedding website is a great way for couples to put all the pertinent information regarding the Big Day in one place for all their friends and family to see. Your wedding clients can personalize their WeddingWire wedding website easily with our sleek new website editor that even allows couples to use their own photo as a custom backdrop for the design. Couples can create their own custom web address and interact with guests before, during and after the wedding with a social guestbook. Plus, our wedding websites are mobile and tablet friendly, with a stacked design that displays perfectly no matter what device your clients prefer.

Wedding Budget

One of the most important aspects of wedding planning – not to mention one of the first tasks necessary to start booking wedding professionals – is to set the budget. The WeddingWire budget tool helps your clients track spending across all service categories by suggesting budget allocations for each part of the wedding. Couples can then add or remove line items depending on their specific needs, as well as redistribute funds based on which areas are most important to them. Your clients can also set up payment schedules by recording due dates and creating payment reminders to make sure nothing falls through the cracks! A good understanding of their budget will help couples understand the true value of the different service categories, which means they’ll be better prepared for your appointments.

Continue reading

» Get Published in the WeddingWire SummerBook!

Showcase your work, inspire couples, and grow your business as part of the WeddingWire SummerBook!

Submit photos of your past summer real weddings (late June through late September) and summer-themed styled shoots to be featured in our upcoming e-magazine. If your work is selected, we’ll link to your WeddingWire Storefront and share your photos with thousands of couples across WeddingWire, social media, email and more.

Easily upload your photos at RealWeds.com by Monday, April 13th to be considered! Plus, check out our latest SpringBook to see examples of past real wedding features!

Submit your photos now »

Summerbook 2014 Feature

Photos by Katelyn James Photography

 

» Get Featured in the WeddingWire SpringBook

Showcase your favorite spring inspired work, inspire couples, and grow your business reach by being a part of the WeddingWire SpringBook!

Submit photos of your past spring real weddings and spring-themed styled shoots to be featured in our upcoming e-magazine. If your work is selected, we’ll link to your Storefront and share your photos with thousands of couples across WeddingWire, social media, email and more.

We are actively looking for the following:

  • Weddings taken place in the springtime within the past two years.
  • Inspiring and creative details (bouquets, centerpieces, stationery, food, favors, and more!) – and lots of ‘em!
  • Submission must include at least 50 photos, mostly in color
  • High-quality images with no watermarks

We can’t wait to see what you share! Easily upload your photos at RealWeds.com by Wednesday, February 4th to be considered for inclusion.

What are you waiting for? Submit your photos »

Submit to the SpringBook

Also, be sure to check out our newly launched WinterBook to see examples of real weddings we love!

Photos by Sun & Sparrow Photography