» Engaged Couples Don’t Just Like, They Love Snapchat!

snapchat-geofilters

Snapchat is a quickly growing social media site — and the favorite site of many of your current (and future) couples! In fact, it’s the top social site in growth this year, and 10 billion photos and videos are being shared on the site daily! As social sharing moves more visual than ever before and video grows in importance, getting comfortable on visual-first social sites like Snapchat is important.

One of the biggest social trends we have seen this year is that many weddings are getting shared live on Snapchat. From venue details to behind the scenes looks at the wedding party to the reception celebrations and speeches — couples and their guests are sharing the full wedding experience with their followers.

Couples love to see their day celebrated by their guests, and also want their wedding experience to be special. A great way to encourage posts and customization is by adding a Snapchat Geofilter for their wedding day. To help, WeddingWire has made it easy for couples to pick a design and get it set up with Snapchat for their big day with our free Geofilter designs!

How to Geofilters work? Couples can simply select their favorite design, and easily click through to set it up on Snapchat by uploading their design, picking a time and geofence for the filter and then submitting it to Snapchat for approval (there is a fee required by Snapchat).

If you haven’t set up a Snapchat account, we encourage you to give it a try! If you would like to start posting on Snapchat for your business, focus on becoming a storyteller for your business and authentically capture content in the moment. Share behind-the-scenes photos and videos of you wedding prep, peeks at your daily lives, and of course the beautiful finished product of your work. To grow a following, cross-promote your Snapchat account across your marketing materials and other social channels. Learn more about Snapchat Marketing by reading this recent post!

Photo by Krista A. Jones Photography

» Wedding Trend Differences in Gay Men Versus Lesbians

WeddingWire Contributor

Bernadette Smith

Bernadette Smith is the founder and president of 14 Stories and the Gay Wedding Institute (GWI), and award-winning author of three books, including The Business of Gay Weddings: A Guide for Wedding Professionals. Through the GWI, Bernadette has trained thousands of wedding and hospitality professionals on sales and marketing best practices to same-sex couples. Bernadette’s expertise has been sought after by the Today Show, National Public Radio, the BBC, the New York Times, CNN, among many others.

In general, I think it’s dangerous to generalize and foolish to put people in boxes. That said, there are some striking differences in the wedding planning activities of gay men versus lesbians. I’ve seen this over time in my wedding planning career, and in your role as a wedding professional I think it’s important to be aware of some of these differences/trends in order to best serve your clients.

Lesbians are female, and most of them identify as brides, are therefore much more “bridal” – and they are also more traditional as a result. If you think about it, since a very young age, many girls have been indoctrinated into the idea of having a wedding; their fairytale princess fantasy. It’s just been something that’s been expected of young girls for decades – lesbian girls included!

Wedding Trend Differences in Gay Men Versus LesbiansGay men, on the other hand, were unlikely to have been raised dreaming about their wedding. It’s just not something that parents talk to sons much about during their childhood, the way those same parents might talk to their daughters about it. As a result of this, plus the wedding industry’s focus on “the bride”, and the gender roles that play a part in most wedding traditions, gay men are far less traditional on their wedding days.

The survey of contemporary couples that my company conducted with WeddingWire, GayWeddings.com and Community Marketing validates my experiences as a wedding planner. For example, we found that gay men are far less likely to want to follow wedding traditions such as something borrowed, something blue (35% of lesbians adhere to this tradition vs. 7% of gay men), doing a first dance (43% of lesbians vs. 18% of gay men), changing their name (42% vs. 7%), having a wedding shower (23% vs. 4%), and many other traditions. You can take a look at the full report here.

You may also find that gay men are less likely to even have a sit down dinner and instead choose a cocktail reception. You may find that gay men are interested in hiring a DJ with experience in clubs as opposed to a DJ whose experience is primarily limited to weddings. You may find that gay men are interested in a fashion photographer rather than a traditional wedding photographer. Gay men may even be interested in picking out the attire of their waitstaff, and may ask for model bartenders/servers! I once had a gay client ask for a cute young male wedding officiant! Is that discriminatory? No, because someone’s appearance is not a protected class… but there’s no doubt that it’s shallow.

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» What’s Hot for 2016: Top Wedding Trends

Kim Forrest is one of WeddingWire’s editors. She manages content creation on both WeddingWire and EventWire. Kim has been writing about weddings for nearly a decade, and has been quoted as a weddings expert in the New York Times, Washington Post, Slate, and more. 

2015 was a groundbreaking year in weddings—from the Supreme Court legalizing same-sex marriage to the nuptials of such celebs as Jennifer Aniston and Justin Theroux, Sofia Vergara and Joe Manganiello, and many more. We are looking forward to seeing what’s to come in 2016—and want to share some of our picks for the top wedding trends for the New Year!

GIF Booths

Of course, we all love photo booths at weddings—it’s a fun activity for guests and provides a personalized favor. GIF Booths are an extension of that—creating short moving clips for guests to share on social media.

Flowers and Greenery Hanging from Ceilings and Covering Walls

Floral creations aren’t just for reception tables anymore! We’re seeing floral arrangements in unique places—including hanging from venue ceilings and covering walls to create a memorable photo backdrop (remember the famous photo from Kim and Kanye’s wedding?).

Flowers and Greenery Hanging from Ceilings and Covering Walls

Photo by The Big Affair

High Ballerina Buns

While many brides are still loving the loose, romantic look, we’re also seeing more and more brides wearing their hair in more structured ballerina-inspired updos. We love how this style keeps the hair out of the face all night long!

Doughnuts

Of course, we love any sweet treat, but we think doughnuts will be the dessert of the moment in 2016.

Doughnuts at weddings in 2016

Photo by Joie De Vivre Photography

Expanding Social Media Presence

2015 was the year of the wedding hashtag, with couples asking their guests to use a special hashtag when sharing wedding photos on social media. In 2016, we predict social media expanding even further with couples and guests using Snapchat and Periscope to document the day.

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» The Latest Ways WeddingWire Helps Couples

We detail how WeddingWire helps couples plan their weddingAs seasoned wedding professionals know, couples who are new to the wedding planning process are often overwhelmed with the amount of coordination and careful preparation required to pull off the big day. Scattered across Pinterest are tons of wedding ideas, but it can be hard to manage it all without one place that brings it all together. That’s where WeddingWire comes in!

In addition to our wedding websites, budget and checklist tools, below are some of the latest ways we help couples with the wedding planning process:

Newly Engaged Guide

After the proposal and celebration with friends and family, many couples experience the “Now what?” moment. Our newly engaged guide offers advice and information about the first five steps of the wedding planning process. The guide helps couples announce their engagement, choose a desired wedding date, set a budget, build a guest list, and find their venue. This engagement guide is just one of the ways we attract new couples to our site every day! These couples will use our leading technology to continue planning their dream wedding vision and find the perfect professionals to execute it.

Bach Party and Wedding Hashtag Generators

Our new hashtag generators are sure to make a splash with your clients! Coming up with clever bachelor/bachelorette and wedding hashtags is a problem for today’s social-savvy brides and grooms, so we made a fun and easy tool that helps to get the creative juices flowing. Couples just need to fill out a quick form with some basic facts about the wedding day and—voila—a stream of customized hashtag options are generated! Share with your clients to help them get excited about all the wedding events.

Digital Inspiration Magazines

Our editorial team is constantly on the hunt for the latest and greatest styles, fashion, and ideas. That’s why we release a new online magazine each season! Our free wedding magazines offer gorgeous inspiration for all types of wedding styles and tastes, and each new issue provides seasonally-appropriate ideas to spur creativity in your clients. Plus, since our magazines are exclusively online, they’re completely interactive and clickable. Businesses featured in our articles and real weddings can receive direct click-throughs to their Storefronts – a huge benefit that print magazines just can’t match.

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» Submit to be in the WeddingWire FallBook!

Showcase your best fall real weddings, inspire engaged couples, and build your brand as part of the WeddingWire FallBook!

WeddingWire FallBook 2015

Simply submit photos and videos of your favorite past fall real weddings (late September through late December) and fall-themed styled shoots to be featured in our upcoming e-magazine. If your submission is selected, we’ll link to your Storefront and share your work with thousands of couples across WeddingWire, social media, email, and more.

Easily upload your photos and videos at RealWeds.com by Monday, July 20th to be considered. Get started »

Want to get inspired? Check out our latest SummerBook to see examples of real wedding features!

You can also submit to RealWeds.com any time to be featured on WeddingWire, Project Wedding, and GayWeddings.com.

» Top Wedding Planning Tools for Your Clients

Top Wedding Planning Tools for Your ClientsAs the wedding professionals in the WeddingWire community know, we’re committed to providing the top tools to help Pros build, manage and grow their businesses. What many wedding professionals may not know, however, is that WeddingWire is also a valuable resource for brides and grooms! We not only help them find their perfect professionals, we also provide tools to help them plan each important detail related to their wedding.

The more educated and organized couples are before they make an appointment with your wedding business, the better understanding they’ll have of the value of your service and all the ways you can help them plan and execute their wedding vision. Find out more about the wedding planning tools we offer for engaged couples below!

Wedding Websites

Creating a wedding website is a great way for couples to put all the pertinent information regarding the Big Day in one place for all their friends and family to see. Your wedding clients can personalize their WeddingWire wedding website easily with our sleek new website editor that even allows couples to use their own photo as a custom backdrop for the design. Couples can create their own custom web address and interact with guests before, during and after the wedding with a social guestbook. Plus, our wedding websites are mobile and tablet friendly, with a stacked design that displays perfectly no matter what device your clients prefer.

Wedding Budget

One of the most important aspects of wedding planning – not to mention one of the first tasks necessary to start booking wedding professionals – is to set the budget. The WeddingWire budget tool helps your clients track spending across all service categories by suggesting budget allocations for each part of the wedding. Couples can then add or remove line items depending on their specific needs, as well as redistribute funds based on which areas are most important to them. Your clients can also set up payment schedules by recording due dates and creating payment reminders to make sure nothing falls through the cracks! A good understanding of their budget will help couples understand the true value of the different service categories, which means they’ll be better prepared for your appointments.

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» Get Published in the WeddingWire SummerBook!

Showcase your work, inspire couples, and grow your business as part of the WeddingWire SummerBook!

Submit photos of your past summer real weddings (late June through late September) and summer-themed styled shoots to be featured in our upcoming e-magazine. If your work is selected, we’ll link to your WeddingWire Storefront and share your photos with thousands of couples across WeddingWire, social media, email and more.

Easily upload your photos at RealWeds.com by Monday, April 13th to be considered! Plus, check out our latest SpringBook to see examples of past real wedding features!

Submit your photos now »

Summerbook 2014 Feature

Photos by Katelyn James Photography

 

» Get Featured in the WeddingWire SpringBook

Showcase your favorite spring inspired work, inspire couples, and grow your business reach by being a part of the WeddingWire SpringBook!

Submit photos of your past spring real weddings and spring-themed styled shoots to be featured in our upcoming e-magazine. If your work is selected, we’ll link to your Storefront and share your photos with thousands of couples across WeddingWire, social media, email and more.

We are actively looking for the following:

  • Weddings taken place in the springtime within the past two years.
  • Inspiring and creative details (bouquets, centerpieces, stationery, food, favors, and more!) – and lots of ‘em!
  • Submission must include at least 50 photos, mostly in color
  • High-quality images with no watermarks

We can’t wait to see what you share! Easily upload your photos at RealWeds.com by Wednesday, February 4th to be considered for inclusion.

What are you waiting for? Submit your photos »

Submit to the SpringBook

Also, be sure to check out our newly launched WinterBook to see examples of real weddings we love!

Photos by Sun & Sparrow Photography

» Sneak Peek: The Hottest 2015 Wedding Trends

Kim Forrest is one of WeddingWire’s editors. She manages content creation on both WeddingWire and EventWire. Kim has been writing about weddings for nearly a decade, and has been quoted as a weddings expert in the New York Times, Washington Post, Slate, and more. 

We can’t believe 2014 is almost over – and what a wonderful year it’s been in the wedding world! As the Editorial Team is hard at work finishing our WinterBook (look for it in January), we’re also looking ahead at the wedding trends we think will be big in 2015.

We hope these ideas will help you prepare for all of those newly-engaged 2015 couples coming your way very soon!

Sneak Peek: The Hottest 2015 Wedding TrendsCenterpiece photo courtesy of XOXO Bride Events; Cake photo by Megan Saul Photography, cake by Molly’s Cupcakes

Greenery

From table runners to decorative wreaths, garlands, and more, we’re seeing greenery emerge from the sidelines and into the spotlight. It’s versatile, and provides an Old World look that’s so chic right now. In this same vein, we’re betting on animal topiaries becoming a hot decor item in the New Year.

Miniature Wedding Cakes    

Instead of or in addition to featuring a multi-tiered wedding cake, couples are also serving several smaller cakes to offer a wide variety of flavors. We’ve even seen a cake displayed on each reception table for an extra-sweet touch.

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» It’s New York Bridal Fashion Week!

It’s New York Bridal Fashion Week!

Gown by Amsale, photo by Dan Lecca

Yes, it’s that time of year again! It’s New York Bridal Fashion Week (or Bridal Market, as it’s known to insiders) and the WeddingWire team will be there to get a sneak peek of the newest wedding dresses, bridesmaid styles, and accessories. In fact, we will be viewing over 80 collections at fashion shows and private appointments over the next week (that’s a lot of gowns)! These are the wedding gowns and bridesmaid dresses that brides will be buying and wearing in 2015, so as a Wedding Pro it’s a good idea to know what’s hot and what’s not!

Want to get the inside scoop on the latest and greatest in wedding fashion? Our editorial team will be posting updates throughout the week on Instagram, Twitter, Facebook, Pinterest, WedStyle, and (new this season!) Snapchat, where you can follow ‘weddingwire.’ And to view the full collections, visit our Bridal Market page, which we’ll be updating with the newest photos and trend reports as they come in.

If you’ll be attending Bridal Market, be sure to stop by the WeddingWire booth at Pier 94, complete with snacks, drinks, and a charging station so you can power up your mobile device.

And don’t forget to watch this space for a Bridal Market Trend Report, which we’ll get to you after we’ve seen the new dresses and collections.

» Tell Us: What Are the Hot Wedding Trends for Spring 2014?

The Editorial Team is hoping to feature wedding professionals like you in an upcoming article for our site. We’re looking for wedding pros to share the top wedding trends for Spring 2014 – from décor to cakes, music, dresses, photography, food, and more!

Tell Us: What Are the Hot Wedding Trends for Spring 2014?

What are the hot wedding trends that you’re seeing in your part of the country? What unique ideas do you think will become popular this year? Are mason jars in or out? Share your expertise with us!

We’ll select our favorite responses to be featured in an article that will be published on WeddingWire and promoted to WeddingWire couples. If chosen, we’ll feature your quote, name, business name, and link to your WeddingWire storefront.

All you have to do is fill out this form and write just a sentence or two about three different trends you think will be big in Spring 2014. Keep your answers brief, and we’ll let you know if you’ve been selected for our feature.

We’ll be accepting submissions through Friday, February 21st! We’re looking forward to hearing from you!

Photo by 13:13 Photography

» Get Published in Our WeddingWire SpringBook!

Get Published in Our WeddingWire SpringBook!With the frigid temperatures here at WeddingWire HQ, spring seems pretty far away. But the Editorial and Design teams are already hard at work on our WeddingWire SpringBook – and once again, we’re looking for real wedding submissions for our exciting and inspiring interactive magazine (if you haven’t seen our WinterBook, check it out!). We are actively searching for spring real weddings that meet the following criteria:

  • Weddings must have taken place in the spring (late March – early June) within the past two years.
  • An abundance of creative details (bouquets, centerpieces, stationery, food, favors, and more!)

  • Submission must include at least 75 photos – mostly color, if possible
  • High-quality images with no watermarks

We’ll link to your WeddingWire Storefront, and the Storefronts of the other Pros who participated in the wedding. Engaged couples are loving our interactive magazines, so a published real wedding is a great publicity opportunity for your business and your fellow Pros!

To submit a real wedding, please fill out the Real Weddings Submission form here, and note in your message that you’re interested in being featured in our SpringBook. You may send a link to a blog post or gallery on a photo-sharing site so that we may see the images as clearly as possible. We also accept submissions via Two Bright Lights.

Please make sure you have the permission of the couple and photographer before contacting us – if your wedding submission is accepted, we’ll want to reach out to the couple for a brief interview. And please disclose if the wedding has been or will be featured in another publication. All submissions are due by Friday, January 24th.

Any questions? Post any questions in the comments section and we’ll get back to you as soon as possible. We can’t wait to see your real weddings!

Photo by Candace Jeffery Photography